April 2014: Volkswagen of America, Inc

[William Maley]

VOLKSWAGEN OF AMERICA REPORTS APRIL 2014 SALES

May 1, 2014

• April sales total 30,831 units
• Passat delivered 9,315 units for the month
• Jetta sedan delivered 10,858 units for the month
• Tiguan delivered 1,998 units for the month
• High-mileage, TDI® Clean Diesel models accounted for 30.6 percent of sales in April, marking the best April for TDI vehicles on record
• Passat TDI sales were 3,923, representing 42.1percent of sales of the vehicle marking the best April and best year-to-date ever.

Herndon, VA (May 1, 2014) — Volkswagen of America, Inc. (VWoA) today reported 30,831 units delivered in April.

“April was a strong month for TDI Clean Diesels and we are thrilled to see more consumers lured by the fuel economy and range benefits these engines provide, said Mark McNabb, chief operating officer, Volkswagen of America. “As we move through the year we are looking forward to the introduction of even more fuel efficient Clean Diesel engines, and importantly, the launch of the all-new Golf coming this summer.”

Total Jetta deliveries for April, including SportWagen, accounted for 12,934 units. Volkswagen debuted the 2015 Model Year Jetta at the New York International Auto Show featuring new styling, driver assistance systems, improved fuel efficiency, and enhanced content. The 2015 model year Jetta will arrive in showrooms later this year.

The Chattanooga-built Passat totaled 9,315 units delivered for the month. In April the Passat TDI, the only clean diesel in the midsize sedan segment, delivered 3,923 clean diesels or 42.1 percent of total Passat sales. This marks the best April ever for Passat TDI® Clean Diesel.

As Volkswagen prepares for the launch of the all-new family of Golf vehicles, sales of the current generation were 1,798 units. The much anticipated, all-new 2015 model Golf and GTI will go on sale later this summer.

Starting today, consumers can embark on their new vehicle shopping experience through the all-new VW.com. Drawing inspiration from the online dating and e-commerce sites that provide such high customer satisfaction, Volkswagen is confident that the all-new VW.com will make the VW buying experience as pleasurable as the VW driving experience.

[Drew Dowdell]

Passat treading water (Big Enterprise/National purchase I wonder?) and everything else down in an otherwise strong market.... not good VW.

[A Horse With No Name]

They are losing their mojo!

[ocnblu]

Horrible performance. I need to know why.

[A Horse With No Name]

Golf is bringing out the MK 7.....but not sure why they are doing what they are doing. I still want a MK 7 GTI though....

[2QuickZ's]

SMH

It never ceases to amaze me that they do so well in the rest of the world but really just can't seem to figure the US market out.

[A Horse With No Name]

Iirc they have a new chief of us operations.