Dodge News: Dodge Tries A New One-Year Lease Program On The Challenger and Charger

[William Maley]

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Whenever an automaker reveals a new model at an auto show, they tend to have a difficult time trying to sell the current model. But Dodge is going to try something new they hope will alleviate that problem.

The Dodge Double-Down will offer buyers a one-year lease on a 2014 Charger and Challenger starting on April 17, the same day the brand will be showing off the new 2015 versions of the two models. After a year, a buyer can move into a three-year lease on a 2015 model of either vehicle for the same payment and no more money down. If a buyer decides to buy either 2015 model, they'll get a $1,000 incentive.

“If you have your eye on a new Challenger or Charger, there’s no need to wait for the new models to arrive. The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars,” said Tim Kuniskis, Dodge Brand President and CEO, Chrysler Group LLC.

Now there are exceptions to this deal. You cannot get a Charger SE or any SRT models under this plan. Also, you have you use the same dealer that you do the one-year lease to do the other part of the deal.

Source: Automotive News (Subscription Required), Dodge

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected]or you can follow him on twitter at @realmudmonster.

Press Release is on Page 2

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Dodge Brand Offers ‘Double-Up’ Program on 2014 Dodge Charger and Challenger

• Get a 2014 Charger or Challenger now; trade to a 2015 Charger or Challenger and keep the same payment
  
• Innovative, industry-exclusive lease program offered through end of August 2014
  
• No additional down payment required on eligible 2015 models
  
• Flexibility to choose a Charger or Challenger now and switch to the other model later
  
• Augmented reality App coming in May; experience 2015 Charger and Challenger on tablets and mobile devices
  

April 14, 2014 , Auburn Hills, Mich. - New 2015 Dodge Charger and Dodge Challenger muscle cars are coming later this year, but there is no need to wait to get into one of these performance icons.

The Dodge brand has crafted the “Double-Up” program for Charger and Challenger enthusiasts. Eligible customers can lease a 2014 Charger or Challenger for 12 months, and leave the dealership with a guarantee that when they return in a year and follow program rules they will have the same lease payment on a new 2015 Charger or Challenger.

Customers can take advantage of this innovative program now through the end of August 2014.

“If you have your eye on a new Challenger or Charger, there’s no need to wait for the new models to arrive,” said Tim Kuniskis, Dodge Brand President and CEO, Chrysler Group LLC. “The Dodge Double-Up program lets you drive today’s Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars.”

Both the Charger and Challenger were strong sales performers during 2013. Last year, the Charger recorded its best annual sales since 2007, while the Challenger posted its best annual sales ever.

Under this new “Double-Up” program, eligible customers may enter into a 12-month lease for a 2014 Charger (excluding Charger SE and Charger SRT) or a 2014 Challenger (excluding Challenger SRT).

When their 12-month lease is up these eligible customers who follow program rules are guaranteed the same lease payment on a 36-month lease, with no additional down payment, on select all-new 2015 Charger or Challenger models. Customers may lease any 2015 Charger (excluding Charger SE and Charger SRT) and any 2015 Challenger (excluding Challenger SRT). If customers choose to purchase the 2015 model, they will receive $1,000 bonus cash toward the purchase of the vehicle.

Customers must use the same Dodge dealership for both transactions, lease through Chrysler Capital and follow program rules for eligibility. Customers interested in this offer should see their Dodge dealer for program terms and conditions and further information.

In addition to revealing the 2015 Dodge Charger and 2015 Dodge Challenger this week at the New York Auto Show (NYAS), the brand has created a "Dodge 2015 Experience," which provides consumers a unique browser-based 360-degree sneak preview of the new vehicles before they are available in dealer showrooms.

Dodge enthusiasts attending the New York Auto Show, and those visiting Dodge dealerships afterwards, will have the opportunity to check out the "Dodge 2015 Experience" on iPads programmed with 2015 Charger and Challenger photos, videos and 360-degree exterior and interior views.

They will also get the first peek at the upcoming three-dimensional augmented reality App coming in May. The App will allow consumers to experience the 2015 vehicles through their own tablets or mobile devices. Users can change the vehicle color and wheels, take 360-degree tours of the inside and outside of the new vehicles and drive their Chargers or Challengers on a virtual track.

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[Drew Dowdell]

Depending on the rates, that could be an incredibly attractive offer!

[jwbouch]

My partner has been looking at the challengers to go along with my charger. I might have to look into this a little more!

[G. David Felt]

1yr lease is a great way to get people into their auto's and move them up into a new one after only 12 months. Smart Marketing.