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Subaru News: Rumorpile: Subaru Reconsiders The WRX Hatchback

William Maley

By William Maley
in Subaru

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William Maley Enthusiast

William Maley

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The biggest complaint laid before the 2015 Subaru WRX aside from the styling is the lack of a hatchback. This is a bit odd since the last-generation WRX hatchback made up 50 percent of sales in the U.S. But a new report says Subaru is reconsidering this.

Motoring.com.au talked with Masuo Takatsu, Subaru's general manager for the WRX. He said the company is thinking about bring back the hatchback.

“We have received strong interest from the US, where the hatchback was 50 per cent (of previous-generation WRX sales), so we're now considering,” Takatsu said. “The main target for WRX is the US, Japan is number two, Australia number three. Basically, we target these three market"

Takatsu explained that a lack of resources led to there being no hatchback and more interestingly, a automatic version of the STi.

Source: Motoring.com.au

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


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G. David Felt Grand Master

G. David Felt

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We'll someone in Marketing got this wrong if the Hatchback made up 50% of sales and the US is #1 market focus. Course I suspect allot of this was Toyota over bearing approach to development blandness.

ocnblu Newbie

ocnblu

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Well DUH, Subaru. Your customers are active outdoorsy practical minded individuals! A wagon would be even better than a hatch, imo.

William Maley Enthusiast

William Maley

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We'll someone in Marketing got this wrong if the Hatchback made up 50% of sales and the US is #1 market focus. Course I suspect allot of this was Toyota over bearing approach to development blandness.

I highly doubt Toyota played any role in this...

G. David Felt Grand Master

G. David Felt

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Posted

We'll someone in Marketing got this wrong if the Hatchback made up 50% of sales and the US is #1 market focus. Course I suspect allot of this was Toyota over bearing approach to development blandness.

I highly doubt Toyota played any role in this...

With the majority control, I am sure Toyota is affecting some of these decisions.

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