March 2014: Hyundai Motor America

[William Maley]

Hyundai Motor America Reports March Sales

• Hyundai CUV segment up double digits

FOUNTAIN VALLEY, Calif., April 1, 2014 /PRNewswire/ -- Hyundai Motor America announced March sales of 67,005, up 37 percent over February, down 1.9 percent from a year ago.

"While we were hoping weather across the country would finally break, much of the nation continued to experience winter conditions, resulting in slower sales early in the month," said Bob Pradzinski, vice president of national sales, Hyundai Motor America. "During the second half of March, we saw very nice gains in our retail pace that we expect to continue throughout the month of April."

Entering the spring selling season, we are looking forward to the launch of the all-new 2015 Genesis sedan set to arrive at dealerships later this month. Just as the first Genesis, launched in 2009, was a turning point for the Hyundai brand, we expect the all-new sedan will draw a new group of premium customers to our dealerships.

The Santa Fe family saw sales gains of 36.7 percent, followed by the Tucson at 13.6 percent. The flagship Hyundai Equus was up 13.8 percent for the month, followed by the Sonata and Veloster up 6.8 percent and 3.3 percent respectively.