March 2014: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports March 2014 Sales

• BMW brand sales up 18.6 percent, best March ever
• MINI brand sales down 39.8 percent

Woodcliff Lake, NJ - April 1, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 35,762 vehicles, an increase of 7.9 percent from the 33,149 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 2.6 percent on sales of 81,034 in the first three months of 2014 compared to 78,957 in the same period in 2013.

“You could almost feel the desire as March roared out with record-breaking numbers for BMW making for a strong start to the Spring season,” said Ludwig Willisch, President and CEO, BMW of North America. “New models from the 2 Series to the 4 Series to the X5 are gaining traction in the marketplace, and for MINI the months of drought will be ending as the new Hardtop is arriving and on its way to showrooms.”

BMW Brand Sales

Sales of BMW brand vehicles increased 18.6 percent in March for a total of 32,107 compared to 27,078 vehicles sold in March, 2013. Year-to-date, the BMW brand is up 11.5 percent on sales of 72,377 compared to 64,902 sold in the first three months of 2013.

In March, best performing vehicles included the 6 Series, up 249.3 percent to 3,063 units; the Z4, up 87.3 percent to 592 units; and the BMW X1, up 55.8 percent to 4,307 units.

MINI Brand Sales

For March, MINI USA reported 3,655 automobiles, a decrease of 39.8 percent from the 6,071 automobiles sold in the same month a year ago. Year to date, MINI USA reported a total of 8,657 automobiles, a decrease of 38.4 percent from the 14,055 automobiles sold in the first three months of 2013.