Jump to content
Create New...

February 2014: Mitsubishi Motors North America


Recommended Posts

Mitsubishi Motors Reports February Sales

CYPRESS, Calif., March 3, 2014 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today reported February sales of 5,977.

The U.S.-built Outlander Sport led the way with an increase of 42.8 percent for the month compared to February 2013 sales. The all-new Mitsubishi Mirage had 1,116 units sold in the vehicle's fourth full month of sales, exceeding a thousand units for the third month in a row.

"We're very pleased at the efforts of our sales team and our dealer partners in February, despite the challenging weather conditions we have had across the United States," said MMNA EVP of Sales, Don Swearingen. "We're anticipating a big month of March with some extremely attractive incentives for our customers and our highest TV advertising exposure thus far this year."

Highlights of February sales include:

  • Aggregate sales of MMNA's core models (Outlander Sport, Outlander, Lancer, and Mirage) were up 8.9 percent in February, and are up 12.7 percent year-to-date.
  • Outlander Sport sales were 2,348 units, an increase of 42.8 percent. It was the fourth-largest monthly total in history and the best-ever February sales of the model (launched in 2010).
  • Outlander Sport sales are up 39.9 percent year-to-date.
  • Outlander sales are up 5.5 percent year-to-date.
  • MMNA sales are up 1.3 percent year-to-date. The small decrease in February (1.2 percent) broke a string of four consecutive months of year-over-year increases.
Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search