Industry News: Aston Martin Cans The Cygnet

[William Maley]

William Maley

Staff Writer - CheersandGears.com

October 10, 2013

Aston Martin's most questionable vehicle, the Cygnet city car has been canned after being on sale for three years. A source tells Reuters that the decision was made after the company only sold 150 Cygnets.

The Cygnet was a Toyota iQ city car dressed up in Aston Martin clothing. The brand hoped to move 4,000 units per year to "environmentally conscious city dwellers". The Cygnet was also a move to help Aston Martin reduce their CO2 emissions to meet the more stringent EU rules.

Source: Reuters

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[G. David Felt]

This was no surprise for that ugly turd of a car. It was an Insult to the Aston Martin Family.

Good thing it was nothing more than a dressed up Toyota as the few buyers will at least now get service and parts from your local Toyota dealer for these ugly ducklings.

[balthazar]

150 in THREE years?!? This eclipses the Edsel, hands down.

[Robert Hall]

Instant collectible.

[G. David Felt]

Maybe that is why they only sold 150, to the actual Collectors and no real buyers / users of a luxury subcompact.

[William Maley]

Instant collectible.

That was my first thought as well

[Drew Dowdell]

As collectible as a VW Beetle with a Rolls grille.

[Robert Hall]

I'm surprised Rolls hasn't done a city car based on the Mini yet...

Hmmm....maybe one way Fiat can get more volume in the US is to do a restyled 500 badged as the Chrysler 50..