Chrysler News: Chrysler Trims SRT Viper Production

[William Maley]

William Maley

Staff Writer - CheersandGears.com

October 3, 2013

The SRT Viper has been one of the most anticipated vehicles of this year. But it seems that anticipation isn't bringing many buyers. Automotive News is reporting that Chrysler is cutting back on Viper production from nine to six per day, and will be reassigning a number of employees to different facilities.

"We're really looking at the reality of this type of car in this economy, as well as us controlling the market and making sure that we don't overbuild," said SRT CEO Ralph Gilles.

A good thing since there 565 Vipers sitting on dealer lots at the moment. Dealers have only sold 426 Vipers since going on sale, a far cry from the 2,000 units per year target set by the company.

For now, Gilles said that SRT would begin visiting Viper dealers in the Southeast next month to allow buyers to test-drive factory-owned Vipers. This program will head north in the spring.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

View full article

[G. David Felt]

Very Cool, I would love to go to a test drive of the Viper.

Anyone in the south that could do this and give us a review?

[A Horse With No Name]

Very Cool, I would love to go to a test drive of the Viper.

Anyone in the south that could do this and give us a review?

The viper is well executed, wish that it sold better. Methinks a lot of people in that price bracket want the prestige of a European or Asian brand.