Ram News: Chrysler Asks Its Dealers What They Think Of The Ram Rumble Bee

[William Maley]

William Maley

Staff Writer - CheersandGears.com

September 23, 2013

Chrysler is taking the Ram 1500 Rumble Bee Concept out to dealer shows to gauge reception and find out from dealers if the concept should become a production model.

"We will take it to some dealer shows and talk to dealers. We try to listen to the dealers. They know their marketplace," said Dave Sowers, Ram's head of marketing.

"It is something that we could execute.”

However if the Rumble Bee is given the green light, there will be a few items that will be left out.

"Some of the things that we put on the truck weren't volume production possible for us. That flat yellow paint would be a little bit of a challenge in the plant and the actual bee in the shifter would be tough to execute," said Sowers.

Source: Edmunds

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[Drew Dowdell]

No more flat paint.... make it stop!

[G. David Felt]

Drew, weird as it seems, flat paint is the rage with the 20's year old crowd. Caddilac with their flat silver paint job has been a hit, I suspect we will see more flat paints as not everyone likes the glossy finish of traditional cars and it does set one apart from everyone else.

Example is my son took his Jeep Patriot and had it go from the factory glossy black to a matt black with matt clear coat. Nice but not my thing, but he loves it. 26 years old and his friends are all doing it also.

It will be interesting to see what the dealers say about the flat paint. The bumble bee shifter would be totally cool.

[Drew Dowdell]

Flat paint is a repair and maintenance nightmare. Hand wash only. It gets a ding and it's done.

[Blake Noble]

I'm not a big fan of a matte paint job, but it seems to me that -- provided it's done correctly -- it would show dirt, nicks, and scratches less than a typical glossy base coat/clear coat one.