Doors!

[ocnblu]

[Drew Dowdell]

Like the concept, the execution (and music) was poor.

[smk4565]

Agreed that the music wasn't too good. I am not sure why they now try to market the XTS as a sports sedan, when the CTS is here for that. Cadillac falls into the same luxury car ad trap that Lexus and Audi do, they put a BMW or Mercedes in the background and make some claim on how their car does something better. The leaders advertise based on the merit of the brand image or the product attributes. The followers make a claim like "the Lexus IS350 has more horsepower than a 335i" but big deal, it is a slower car with worse handling, but Lexus has to try to make some comparative claim because the car is vanilla and no one buys it.

[smk4565]

I just had a thought, it still has less power than an Equus. Maybe the ad should be the 2 of those drag racing, since people that buy either are likely to drag race on their way to Walgreens or bingo.

[justusforus]

I saw the thread topic and said it has to be the "blowing the doors off" campaign. Growing up that phrase was so common when we cruised the boulevards outside Detroit. At first I said what happened to the Cadillac sedate image and then I said "right on". The hip hop or "who's a freak" I could do without. Marketing to a new demographic is always challenging, but I love the new Cadillacs (and their fresh attitude).