Ram News: Ram Pondering A Superluxury Pickup

[William Maley]

William Maley

Staff Writer - CheersandGears.com

June 13, 2013

At one time, the term 'luxury pickup truck' was an oxymoron. But now, automakers are churning them out like they're not going out of style. Ford has three different luxury versions of the F-150 (King Ranch, Platinum, Limited), General Motors has the GMC Sierra Denali and Chevrolet Silverado High Country, and Ram has the Laramie Longhorn and Laramie Limted. However, Ram CEO Reid Bigland believes there is more room for a more posh truck.

“I don’t even know where the ceiling is on the premium pickup truck,” Bigland said to reporters this week.

For those wondering, the Ram Laramie Longhorn models start at $44,585 for the 1500 and goes upward from there.

“We don’t even know if that’s the ceiling or if we should go above that,” Bigland said.

Bigland didn't go into details of what a super-premium pickup would look like, but noted Ram would have to be careful the add-ons weren’t “frivolous.”

Source: Automobile Magazine

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[Drew Dowdell]

Well at least it sounds like it won't be all show and no go... With the impending death of the Escalade EXT, there might just be room for one of these Rams.

How do you think it should be equipped?

[G. David Felt]

Top end luxury trucks if there really is a growth market for them should have plenty of power and Electronic gadgets.