May 2013 - Audi of America

[William Maley]

Jun 3, 2013 , HERNDON, Va.

Audi sets record May U.S. sales; third-best month record in company history

• Audi sold 13,228 vehicles in May, up 15%; YTD sales also up 15%
• Sales momentum continues across the product lineup as demand continues at an all-time high
• Audi CPO sales also sets new May record

Audi today reported May 2013 sales of 13,228 vehicles, a 15% increase over the previous May record set last year. Showing no signs of slowing in the U.S market, Audi May sales stand as the 29th consecutive monthly record for the brand.

The Audi A5 posted strong year-over-year sales gains, demonstrating an enduring appeal of Audi core models. Sales of the Audi A5 increased 48% for the month and 20% YTD.

The Audi Q5 luxury crossover posted a 45% gain in May to finish with the second-best sales total ever with 3,380 units delivered in the month. The strength of Q5 demand is a positive sign as the brand prepares to launch the 2014 Q5 TDI and the performance-oriented 2014 SQ5 models.

Sales of Audi premium category vehicles (Audi A8, Audi A7, Audi A6, and Audi Q7) increased 20% YTD, and represent 32% of total Audi sales year-to-date, and 40% of the Audi year-to-date sales gain. Demand for the Audi Q7 jumped 38% to 1,269 vehicles sold for the month.

“America is responding to the Audi brand; our dealers just can’t get enough cars to fill market demand,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “Our sales momentum is playing out across the country and across our product lineup.”

Audi sales momentum is expected to continue through the year as the Summer of Audi sales program begins in earnest this month, as allocations from the factory increase, and as the next-generation AudiUSA.com brand site generates better connections between customers and dealers.

Highlights:

• Sales mix for Audi S performance variants finished the month at 17 % for the S4 sedan; 38% for the S5/ RS 5 Coupe; 26% for the S5/ RS 5 Cabriolet; 12% for the S6; 14% for the S7; 18% for the S8; 47% for the TTS / TT RS coupe and 38% for the TTS Roadster.
• Audi A5 sales up 48% compared to May 2012; YTD sales grew 20% compared to previous period.
• Sales of Audi A6 increased 4% compared to May 2012; YTD sales grew 18% compared to previous period.
• Sales of the Audi A8 increased 12% compared to May 2012; YTD sales grew 29% compared to previous period.
• Sales of the Audi Q5 increased 45% compared to May 2012; YTD sales grew 38% compared to previous period.
• Sales of the Audi Q7 increased 38% compared to May 2012; YTD sales grew 42% compared to previous period.
• Audi sold 413 allroad models in May, bringing YTD sales to 2,171 of the sport wagon.
• Sales mix for Audi TDI clean diesel models finish the month at 13% for the A3 TDI, 11% for the A8 TDI and 26% for the Q7 TDI. A3 sales in May 2013 were down substantially as the brand prepares for the arrival of the all-new A3 sedan in early 2014.
• For the record-setting month of May 2013, four Audi models recorded year-over-year sales increases of 20% or more, including the Audi A5, allroad, Q5, and Q7.
• Audi Certified pre-owned sales increased 4% to 3,475 vehicles in May; YTD increased 5% to 15,786 vehicles sold.