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Posted

By William Maley

Staff Writer - CheersandGears.com

May 13, 2013

Mitsubishi could be introducing a new subcompact sedan as part of an effort to help bolster their presence in the U.S. Automotive News reports that Mitsubishi dealers were shown rendering of the sedan at the brand's regional dealer meetings back in April. Mitsubishi told the dealers that the sedan could be arriving sometime in 2015.

When asked about this, Mistubishi declined to confirm the timing or whether dealers in the U.S. would get it at all. What Mitsubishi did confirm is that they did talk to their dealers about this.

The company "is looking into introducing a small, entry-level sedan to the United States market, and while we continue to study the market trend and demand for this smaller-segment sedan, we have not come to a concrete decision on when this model may make the U.S. showroom," a Mitsubishi spokesman said.

Scott Grove, owner of two Mitsubishi dealerships near Chicago said this news was a high point in the meeting.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.


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Posted

Wrong product, they are too late for this limited market segment. They need to update and revitalize their current products to bring excitement back into it.

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