April 2013 - Volkswagen of America, Inc

[William Maley]

05.01.2013

VOLKSWAGEN OF AMERICA REPORTS APRIL SALES

- April sales total 33,644 units delivered-

• April sales total 33,644 units, representing an 10.3 percent decrease versus the prior year
• Chattanooga-built Passat delivered 9,069 units for the month, 30.8 percent TDI® Clean Diesel
• Jetta Sedan achieved 11,110 sales in April
• Best year-to-date sales of Tiguan with 10,439 units delivered through April and 2,488 for the month
• High-mileage, TDI® Clean Diesel models accounted for 21.7 percent of sales in April and 21.5 percent of sales year to date, the best year to date on record.

Herndon, VA - Volkswagen of America, Inc. (VWoA) today reported 33,644 units delivered in April, a 10.3 percent decrease over prior year sales.

“While it was a challenging month, particularly in the compact and midsize sedan segments, we remain solidly focused on our long term growth strategy,” said Jonathan Browning, president and CEO, Volkswagen Group of America. “In spite of segment challenges with robust competition, the Jetta sedan and Passat showed strength in April and so far this year.”

Jetta sedan, the volume leader for Volkswagen, delivered 11,110 units. Jetta SportWagen closed the month with 1,968 units.

The Chattanooga-built Passat continued to deliver strong results with 9,069 units sold. Over 30 percent of the Passat’s sold were TDI® Clean Diesels. Last week, Volkswagen announced it will begin offering a new, value-oriented Wolfsburg Edition later this spring. Building on the well-equipped S model, the Passat Wolfsburg Edition adds distinctive 16-inch alloy wheels, perforated V-Tex leatherette seating surfaces, a power driver’s seat, heated front seats, satellite radio, and a Media Device-Interface (MDI) with an iPod® cable. The 2013 Passat Wolfsburg Edition is priced at $23,495, and will go on sale in late spring.

The Beetle and Beetle Convertible delivered 1,980 and 1,699 units, respectively, for the month. The Beetle R-Line® Coupe is due to arrive in showrooms in early May, with a 210-horsepower turbocharged engine, an increase of 10 horsepower over the current Beetle Turbo with an anticipated fuel economy improvement.

The Tiguan saw a significant increase in sales with 2,488 units sold, marking the best month ever for the vehicle.

Total sales of the Golf (including Golf R and GTI) were 2,607 units.

Volkswagen’s high-mileage, TDI® Clean Diesel models accounted for 21.7 percent of sales in April, and 21.5 percent for the year, the best year-to-date ever.

[regfootball]

i think Ford and possibly Honda is cannibalizing VW

[2QuickZ's]

Both Jetta and Passat down? That's a little surprising. I guess the newness of both are wearing off already.