Alfa Romeo Aims For 300,000 Sales By 2016 :Comments

[William Maley]

By William Maley

Staff Writer - CheersandGears.com

April 17, 2013

Alfa Romeo has a very ambitious plan to triple their sales by 2016, meaning the brand would be selling around 300,000 vehicles. Looking at Alfa Romeo's current lineup that is only made up of the subcompact MiTo and the compact Giulietta, its a bit of a tall order.

However Alfa Romeo's European boss, Louis-Carl Vignon believes the brand cannot not only meet the goal, but exceed it.

So how is Alfa Romeo planning to do this? Well a big part of the plan deal with Alfa Romeo's return to the U.S. Alfa Romeo expects the U.S. and Europe to be their big markets by 2016.

"Alfa's brand awareness in the U.S. is still at a relevant level despite an absence of nearly 20 years," Vignon said.

Alfa Romeo will also introduce new models to fill out their lineup. This will begin with the new 4C Sports Car in 2014. That will be followed by,

• Midsize Guila
  
• Fullsize Luxury Sedan (using the underpinnings of the Maserati Ghibli)
  
• Spider (using the underpinnings of the next-gen Miata)
  
• Midsize SUV
  

Source: Automotive News Europe (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

View full article

[G. David Felt]

Good Luck, My experience with this car line has been nothing short of tragic. While they have interesting style, I do not see them being as successful as they think in the US. They have plenty of old horror stories to overcome. 300000 by 2020 is a more realistic goal.

[Robert Hall]

Sounds overly ambitious..haven't they been talking about bringing Alfa back for 15 years or so now? I'll believe it when I see it...

[Drew Dowdell]

... well... it's good to have a goal....

[regfootball]

funny! made me spit my drink out!