Jeep News: Jeep Hopes To Produce 250,000 Cherokees Annually

[William Maley]

By William Maley

Staff Writer - CheersandGears.com

March 21, 2013

Jeep is making some very ambitious goals with the introduction of the new 2014 Cherokee. One of those goals is to produce 250,000 Cherokees annually at Jeep's Toledo, Ohio plant.

"We are going to build almost half-a-million cars a year here in Toledo. We are going to do 220,000 with the Wrangler and we are going to do 250,000 on the Cherokee side," said Bruce Baumhower, president of UAW Local 12.

Whether Jeep meets this ambitious goal or not with the new Cherokee remains to be seen. Jeep does have a couple things going for it though. For starters, the Cherokee name in the nineties was a very popular vehicle, selling more than 100,000 Cherokees annually. Second is that demand for Jeep vehicles in Europe has been rising.

Source: Detroit Free Press

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[G. David Felt]

OK, I was going to say BS on the 250,000 output amount but then read the last paragraph where they say demand for jeeps has been rising in Europe. I assume these will get exported as well so that would make sense.

[Drew Dowdell]

They're dreaming if they think they'll sell 100k Cherokees in the EU.

[regfootball]

spit out my drink!

they might sell 80k in the US. Total global 250k is tough to swallow.

If it weren't visually challenged, I would up those.

[ocnblu]

Perhaps they'll hire some additional Native Americans at the Toledo plant to help keep up with demand.