Industry News: Fisker Hires Former GM CMO Joel Ewanick On A Interim Basis

[William Maley]

William Maley

Staff Writer - CheersandGears.com

November 27, 2012

After a controversial exit from General Motors that has left a lot of questions, former CMO Joel Ewanick has found a new temporary home at Fisker.

Automotive News reports that Fisker has hired Ewanick as its interim chief commercial officer while they search for a replacement. Ewanick takes the place of former CCO, Richard Beattie who retired on Monday.

"We would like to thank Richard for his valuable contribution in helping to grow the Fisker brand and sales in global markets over the past 12 months, and wish him well in his retirement, As we seek to appoint a long-term successor, there is no one better than Joel, with his wealth of motor industry experience and knowledge to guide us through this interim period. I am delighted to welcome him to the Fisker team," said Fisker CEO, Tony Posawatz in a statement.

Before becoming Fisker's interm CCO, Ewanick was working at Fisker for at least the past six weeks as a marketing consultant.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[G. David Felt]

Sounds like this is his try out for the Fisker team and if he does good, then he probably will get to keep the job.

[Drew Dowdell]

From what I understand, the reasons behind his termination from GM were proper... but I still liked the guy's swagger there especially when Ewanick was taunting Ford over the Super Bowl Ad

[ocnblu]

Seems odd to jump onto a sinking ship.

[yougojay]

Really...must be a whole lot of $$$ involved.

[Robert Hall]

No different that in the software biz in jumping from a big, established company to a hot startup. Take some risk on something new for a potential big reward..

[Drew Dowdell]

Seems odd to jump onto a sinking ship.

When you've been jettisoned the way Joel had, any ship, even one currently sinking but still afloat, is better than being in the icy cold water itself.

[z28luvr01]

"Fisker Runs Deep"

[ocnblu]

Seems odd to jump onto a sinking ship.

When you've been jettisoned the way Joel had, any ship, even one currently sinking but still afloat, is better than being in the icy cold water itself.

Very true, Drewbert/real life