Sales: October 2012: Volvo Cars of North America

[William Maley]

Volvo Announces October Sales

ROCKLEIGH, N.J. (Nov. 1, 2012) - Volvo Cars of North America, LLC, (VCNA) reported U.S. sales of 4,200 units, a 14.3 percent decrease from October 2011. Year-to-date sales are down 2.2 percent over the first ten months of 2011.

The top seller for the month was the XC60 crossover with 1,562 units sold, an 82.1 percent increase from October 2011.

New Volvo buyers benefit from Volvo's Safe + Secure Coverage Plan. A complimentary program, Safe + Secure wraps a comprehensive list of benefits into one package. Specifically, it provides:

• 5 years/50,000 miles of New Car Warranty
  
• 5 years/50,000 miles of Complimentary Factory Scheduled Maintenance
  
• 5 years/50,000 miles of Wear and Tear Coverage
  
• 5 years/Unlimited miles of Volvo On Call Roadside Assistance.
  

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[2QuickZ's]

I've always liked the Swedish cars (as evidenced by the fact that I have owned 3 Saab's in the past). I've always thought Volvo's and Saab's were great cars but just priced too high for the market. Without cheap lease deals they didn't move. I wonder why neither Ford or GM tried to price them a little down market to improve sales? Same thing with Volvo's current Chinese owners. It is really hard for them to compete at the same price point as BMW, Mercedes, Lexus and Cadillac.