Sales: September 2012: Kia Motors America

[William Maley]

Kia Motors America Records Best Third Quarter And 25th Consecutive Monthly Sales Record In September

• Annual Sales Up 18.4 Percent for the Fastest-Growing Car Company in the U.S. Over the Last Five Years [1]
  

IRVINE, Calif., Oct. 2, 2012 /PRNewswire/ -- Kia Motors America (KMA) is the fastest growing car company in the United States and the brand's unprecedented momentum reached new highs in September, achieving a record third quarter and the 25th consecutive month of record sales, reaching 48,105 units, a 35.1-percent increase over the same period in 2011. September once again saw KMA's U.S.-built* vehicles take the top sales honors. The Optima midsize sedan sold 14,304 units and the Sorento CUV enjoyed sales of 10,066 vehicles. The Soul accounted for 9,467 units sold, bolstered by the recent launch of the "Bringing Down the House" advertising campaign featuring the music-loving Kia hamsters and the dance anthem "In My Mind" (Axwell remix).

Lending credibility to the company's significant sales increases, Kia Motors Corporation enters the exclusive list of the "Top 100 Best Global Brands," according to the 2012 study released today by Interbrand, the world's largest brand consultancy agency. Kia's remarkable increase in brand value is now estimated at $4.1 billion, which firmly sets the automaker at 87th on the list. This is a 50 percent increase from last year's estimated brand value and far exceeds the average automotive brand value growth rate of only 11 percent for the year.

"Kia's product-led transformation – together with our successful marketing – have elevated Kia's reputation beyond our bedrock commitment to value," said Byung Mo Ahn, group president and CEO of KMA and KMMG. "At Kia, we work to understand the needs and expectations of our customers and work to find new ways to enrich their lives, providing the Kia brand with powerful potential as more new products and technologies are set to arrive in the next 12 months."

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