Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

"When you only build trucks"

PurdueGuy

By PurdueGuy
in Ram

 Share

Recommended Posts

PurdueGuy Newbie

PurdueGuy

Posted
Posted

Anyone else seen these new RAM ads that say something along the lines of "When you only build trucks"? Anyone else have trouble holding back from yelling at them? Hey "Ram", we all remember that you just dropped "Dodge" from in front of your name, and we all know you're part of Chrylser, who builds a heck of a lot more than just trucks. /rant

G. David Felt Grand Master

G. David Felt

Posted
Posted

Yea, saw this ad last night during the Huskies/Standford football game and my wife turned to me and said " Is Ram not part of the Dodge family?" Even a woman who usually ignores marketing seems to pickup on this poor message.

Guest jackson

Guest jackson

Posted
Posted

The answer is actually no. Ram and Dodge have been separate for a few years now.

Robert Hall Veteran

Robert Hall

Posted
Posted

Anyone else seen these new RAM ads that say something along the lines of "When you only build trucks"? Anyone else have trouble holding back from yelling at them? Hey "Ram", we all remember that you just dropped "Dodge" from in front of your name, and we all know you're part of Chrylser, who builds a heck of a lot more than just trucks. /rant

Marketing. They are emphasizing Ram as Chrysler's truck brand, like Jeep is their SUV brand.

Blake Noble Newbie

Blake Noble

Posted
Posted (edited)

The answer is actually no. Ram and Dodge have been separate for a few years now.

From a marketing standpoint, yes. Technically Ram trucks are still Dodge trucks. All Ram trucks are vinned as Dodges.

To quote Ram Division President Fred Diaz: "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned as a Dodge." While its true that the Ram logo dropped the Dodge name around 2010 to 2011 and it was removed from the cubby tray on the top of the center instrument stack in 2013, they are in fact still vinned as a Dodge product. This allows Ram truck sales to be lumped into sales figures for the Dodge brand at Chrysler's whim.

/debate

Edited by black-knight

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing


×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search