Industry News: There's A Pickup Truck Sales War

[William Maley]

William Maley

Staff Writer - CheersandGears.com

September 16, 2012

If you're in the market for a pickup truck, there is some very good news for you. Truck manufacturers are offering rebates ranging from $1,500 to $4,500.

So why the large rebates? Well, part of it is to make room for the 2013 models. The other part is due in part to GM. GM's supply of pickup trucks has been growing and growing due in part to the company making sure they have enough supply when they shut down their plants to retool. GM is stuck between a rock and hard place on trying to make sure they have the right amount of trucks.

Starting after Labor Day, GM started their semiannual truck promotion which offers rebates on trucks up $3,500 or $4,500 with a trade. This is a surprise since the promotion usually starts in October.

"They've pulled forward truck month, so we get both September and October, and they're putting a lot of cash on the hoods. With a little participation from the client, I think we'll be fine," said Chris Haydocy, a Buick-GMC dealer in Columbus, Ohio

Not to be outdone, Ford, Ram, and Toyota have introduced rebates and incentives to bring people into one of their trucks.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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Uh oh... *bites nails*