Buick News: Buick Announces Pricing For The Verano Turbo

[William Maley]

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William Maley

Staff Writer - CheersandGears.com

August 8, 2012

Buick has announcing pricing for the new Verano Turbo which will be arriving at dealers in November. The Turbo will start at $29,990 (includes $885 for destination).

For that price, you get a 2.0L turbo-four delivering 250 HP and 260 lb-ft of torque. A six-speed automatic is standard, with a six-speed manual being a no-cost option. Also included are Buick's IntelliLink system, Bose audio system, heated leather seats, a rearview camera, blind spot alert, and cross-traffic alert. Optional equipment includes a sunroof and navigation.

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

Press Release is on Page 2

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2013 Buick Verano Turbo Priced at $29,990

DETROIT – The 2013 Buick Verano Turboluxury sedan will be priced at $29,990, including a destination charge of $885. The turbocharged Verano uses an Ecotec 2.0L four-cylinder engine with direct injection and continuously variable valve timing to produce an SAE-certified 250 horsepower (187 kW) at 5300 rpm and 260 lb.-ft. (353 Nm) of torque at 2000 rpm.

When the Verano Turbo arrives at dealerships this fall, buyers will get both performance and fuel efficiency with 0-60 mph acceleration in an estimated 6.2 seconds and EPA-estimated 20/31 mpg ratings with a six-speed manual transmission available as a no-cost option. Fuel economy ratings for the standard six-speed automatic will be announced closer to production.

Verano Turbo will offer more power and better fuel efficiency than the competition. A 2012 Lexus IS250 is rated at 204 horsepower, with fuel efficiency estimates of 19/28 mpg with a manual transmission.

In addition to its 2.0L engine, dual exhaust, sport pedals and rear spoiler, standard equipment for the Verano Turbo includes IntelliLink connectivity, a Bose 9-speaker audio system, leather-appointed upholstery, push-button start, rear park assist and rearview camera, radar-based side blind zone alert and rear cross-traffic alert, heated front seats and a heated steering wheel. A power sunroof and navigation are optional.

“Buick Verano continues to build momentum in the marketplace with eight straight months of sales increases since launch,” said Tony DiSalle, vice president of Buick marketing. “The new Verano Turbo increases the performance of an already capable luxury sedan while continuing to offer customers the smart, purposeful technology they expect.”

Verano sales began in late November, 2011 with a 2.4L Ecotec four-cylinder engine and a six-speed automatic transmission and standard voice-activated IntelliLink. For 2013, a rearview camera is standard across all Verano models.

With the arrival of this new model, Buick will offer three different models with turbocharged engines and optional six-speed manual transmissions, including the Regal Turbo and Regal GSluxury sport sedans. The 2013 Buick Encoreluxury crossover, on sale early next year, will feature a standard turbocharged engine.

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[A Horse With No Name]

This is astonishingly tempting...and blows the doors off of the Maxima and a bunch of other cars in the price range...

[ocnblu]

Price is too darn high, unless they are quitting the Regal very soon. This car should not have been packaged with so many gadgets. It should have been equipped exactly like a top-line 2.4L Verano, with all the ninny nannies in another package above the base.

Really nice car though.

[hyperv6]

I think the key here is to move the Lacrosse and Regal more upscale in their new version when they come. By then the CTS will be out and have moved up too.

Buick is just smashed between Chevy and Cadillac. Chevy is not moving down but Cadillac will move up and in time will leave space but Buick. The real issue will be the time it will take to do this as it will not happen over night. In the mean time Buick is going to be living in a cramped space inbetween.

[frogger]

If only it looked more like a mini Regal it would be top of my list.. But I'd have to spend the extra cash on the ATS if I was in the market for a GM sedan soon.

[Drew Dowdell]

I imagine this will be much more of a hoot to drive than many here would give it credit for.....

[G. David Felt]

Price is too darn high, unless they are quitting the Regal very soon. This car should not have been packaged with so many gadgets. It should have been equipped exactly like a top-line 2.4L Verano, with all the ninny nannies in another package above the base.

Really nice car though.

Ocnblu I have to disagree with you, this is properly equipped and priced and it allows Buick to take the models above it upscale just as Cadillac will take their cars up scale. GM has finally figured out how to build and sell profitable auto's that people want and the public will see this over the next couple of years as GM fills in product gaps and grows their product line.

[vonVeezelsnider]

This car should not have been packaged with so many gadgets. It should have been equipped exactly like a top-line 2.4L Verano, with all the ninny nannies in another package above the base.

Really nice car though.

'blu, it is equipped more or less exactly like the top-line 2.4L Verano. The BLIS and Cross-Traffic alert are standard on even the non-leather mid-range Convenience Model for 2013.

[pow]

LOL $30K.

[ocnblu]

vonVee: Oh. I'm behind the times.

Empowah: exactly.

Maybe I'm just mad because a Delta II vehicle is now priced out of my range and I find it hard to stomach the fact. Very nice car though, make no mistake.

[hyperv6]

The one thing we all need to consider too is the Average Price of a car today is over $30,000 as of the 2012 model year.

The fact is each year more and more cars become more and more out of peoples price range.

If the economy does not improve the market is in a world of hurt and will have to pray these lower priced small cars pick up the slack. If Buick still offered a LeSabre today it would be near $50.000 based on the price of the new Impala and XTS.

But then again Cadillacs and Buicks are not and should not be a car everyone can afford. They sell in a area where you make more money per unit and sell less units. People often want what they can't have. While GM will grow both divisions yet as they do need growth they both will not rely on volume to make a profit.

Edited August 9, 2012 by hyperv6

[G. David Felt]

The one thing we all need to consider too is the Average Price of a car today is over $30,000 as of the 2012 model year.

The fact is each year more and more cars become more and more out of peoples price range.

If the economy does not improve the market is in a world of hurt and will have to pray these lower priced small cars pick up the slack. If Buick still offered a LeSabre today it would be near $50.000 based on the price of the new Impala and XTS.

But then again Cadillacs and Buicks are not and should not be a car everyone can afford. They sell in a area where you make more money per unit and sell less units. People often want what they can't have. While GM will grow both divisions yet as they do need growth they both will not rely on volume to make a profit.

One also needs to keep in mind that auto's will also always be priced based on average income. GM has looked at the average income and decided where a car will fit in. So in a city like Seattle with an average income of $51,604 dollars and a very high educated engineer worker base with an average income of $81,608 these prices tend to make sense.

http://www.payscale.com/research/US/Location=Seattle-WA/Salary

Check out your area and you will then see why the auto mix for where you are tends to be what it is. The auto industry takes this into account when deciding where certain cars will sell more than other places.

Best thing one can do is upgrade your skill set to command a higher income.

Good luck to you all, I hope you all get to have the car of your dreams some day.

[regfootball]

making them all loaded means that many become used and many sit on lots till rebates kick in.

make some base models the turbo to bring in buyers. then people who don't want to, or can't spend 30 have the option also.

base verano turbo would suit me nicely. with stick.

[smk4565]

A bit pricey I think for what it is. That is $2k more than a Turbo Malibu with the same engine. But I suppose a lot of cars are getting pricey.

[Drew Dowdell]

A bit pricey I think for what it is. That is $2k more than a Turbo Malibu with the same engine. But I suppose a lot of cars are getting pricey.

.... because the engine is the only criterion in determining the value of the car....

Actually for me, that would make the choice rather easy. The Verano is a better car and you give up almost nothing in interior room or cargo space.

[ocnblu]

I'm realizing that an ILX, with its limited performance even in the manual model, is priced with this Buick. I would love to see a comparison test between the Acura ILX manual and the Buick Verano turbo manual.

[smk4565]

A bit pricey I think for what it is. That is $2k more than a Turbo Malibu with the same engine. But I suppose a lot of cars are getting pricey.

.... because the engine is the only criterion in determining the value of the car....

Actually for me, that would make the choice rather easy. The Verano is a better car and you give up almost nothing in interior room or cargo space.

Since the new Malibu seems not so good, you are probably right, the Verano is better. Engine isn't the only criteria, but one would think that a mid-size Malibu LTZ would be more car than a Verano, which is basically a fancy Cruze. On the flip size, the Verano trubo is only $2k less than a Regal Turbo, GM has a lot of models packed tight together at this price point. If the Verano dialed up the interior a bit I'd say it was worth the price, but the car's interior is a bit too much Cruze to justify $30k to me.

And not that any of it matters, the Sonata Turbo Limited is $27,595 and better than any of those other cars.

[Robert Hall]

Times have definitely changed...I still can't wrap my head around the idea of a compact FWD 4cyl car going for $30k...

[Drew Dowdell]

Na, the Sonata is too loud inside compared to the Verano.

[Drew Dowdell]

Times have definitely changed...I still can't wrap my head around the idea of a compact FWD 4cyl car going for $30k...

S40?

TSX?

New Beetle?

A4?

Mini-Cooper S?

Jetta GLI?

[Robert Hall]

Times have definitely changed...I still can't wrap my head around the idea of a compact FWD 4cyl car going for $30k...

S40?

TSX?

New Beetle?

A4?

Mini-Cooper S?

Jetta GLI?

True..though those are near-lux import brands (except for VW)..just not used to seeing GM there..though they were there previously w/ SAAB.

Edited August 12, 2012 by Cubical-aka-Moltar

[PONTIAC06]

I'm realizing that an ILX, with its limited performance even in the manual model, is priced with this Buick. I would love to see a comparison test between the Acura ILX manual and the Buick Verano turbo manual.

The problem with the ILX is that the bigger engine is still seriously down on power/torque compared to the turbo. I think both cars are attractive packages (I'm actually someone that would purchase this type of vehicle), but the Buick would win it for me...by an even wider margin if it came in any of the Opel's other body styles... On another note, my parents are even considering trading my mom's Impala for a Verano...I think it reminds her of her '98 Century but with all the new tech she wants (and some she wouldn't know what to do with)

Edited August 12, 2012 by PONTIAC06

[ocnblu]

the Buick Verano is clearly a winner in GM's portfolio. My folksy complainin' about the Turbo's MSRP ain't gonna stop the momentum this car is gaining. And I agree with you 100% about additional bodystyles. I believe the single bodystyle will eventually hurt it, same as the Cruze, (which needs a coupe and at least a 5-door hatch, if we are destined to miss out on the beautiful looking wagon.)

Isn't there an Astra cabrio of some sort available overseas? And the 3-door hatch is another handsome variant that would play well here, imo.

[Robert Hall]

Isn't there an Astra cabrio of some sort available overseas? And the 3-door hatch is another handsome variant that would play well here, imo.

Yes, a new Astra cabrio is on the way...apparently, a regular convertible and not the CC like the previous generation.

http://www.motorauthority.com/pictures/1061302_2013-opel-astra-cabrio-spy-shots_gallery-1#100397578

Edited August 12, 2012 by Cubical-aka-Moltar

[ocnblu]

[ocnblu]

Wow, that convertible looks amazing ,even with the camo. The slim ragtop really flatters the car, something rare in a small convertible, imo. It would make such a sweet Verano.

[regfootball]

ILX manual was tested at 6.9 seconds in some road test i read recently (C/D i think). The way the buff books are, the Verano turbo won't be much faster, i can see the buff books saying the ILX is better.

[ocnblu]

My perception from looking at the two, is that the ILX is lighter. It's also "younger" looking. If it's only 7/10s slower to 60, then it's Honda doing more with less, again.

I like them both, to be honest.

[A Horse With No Name]

I'm realizing that an ILX, with its limited performance even in the manual model, is priced with this Buick. I would love to see a comparison test between the Acura ILX manual and the Buick Verano turbo manual.

The problem with the ILX is that the bigger engine is still seriously down on power/torque compared to the turbo. I think both cars are attractive packages (I'm actually someone that would purchase this type of vehicle), but the Buick would win it for me...by an even wider margin if it came in any of the Opel's other body styles... On another note, my parents are even considering trading my mom's Impala for a Verano...I think it reminds her of her '98 Century but with all the new tech she wants (and some she wouldn't know what to do with)

The Verano is heavier also but....we're not talking race cars.

The Verano is so far ahead of the ILX it isn't even funny in my book, but Caddycruiser, who posts here, would disagree.

My perception from looking at the two, is that the ILX is lighter. It's also "younger" looking. If it's only 7/10s slower to 60, then it's Honda doing more with less, again.

I like them both, to be honest.

My perception from looking at the two, is that the ILX is lighter. It's also "younger" looking. If it's only 7/10s slower to 60, then it's Honda doing more with less, again.

I like them both, to be honest.

My perception from looking at the two, is that the ILX is lighter. It's also "younger" looking. If it's only 7/10s slower to 60, then it's Honda doing more with less, again.

I like them both, to be honest.

So do I. But you know me, there are other cars for 30K I like much better.

[regfootball]

The ILX i saw, the interior looked well done and overall it was decent looking. I don't think Honda has powertrains and option packaging properly sorted out yet. They have some stupid RLX model coming out?

[ocnblu]

Fathom Blue ILX 6-speed manual with all-weather mats: $30,230.

[Drew Dowdell]

Still looks too "Honda" to me. At least the Verano looks more than a Cruze with a different grill insert.

[ocnblu]

The Verano is a classy looking automobile. I don't think it looks anything like the Cruze, it doesn't even share a greenhouse like GM platform mates of old.

The ILX suggests the Civic look at first blush in photos, but it too has a distinctive character when viewed directly, with a nice beltline kick-up and a mature sportiness that is clearly more upscale than a Civic.

[regfootball]

i could get an ILX for 30+ or i could get a base base ATS for only a few geezle more.....with about the same size engine.....

[hyperv6]

I am not in fear of the Honda. The fact the ATS is so close in price is what hurts.

But then again many today just want FWD some age brackets.

[ZL-1]

the Buick Verano is clearly a winner in GM's portfolio. My folksy complainin' about the Turbo's MSRP ain't gonna stop the momentum this car is gaining. And I agree with you 100% about additional bodystyles. I believe the single bodystyle will eventually hurt it, same as the Cruze, (which needs a coupe and at least a 5-door hatch, if we are destined to miss out on the beautiful looking wagon.)

Isn't there an Astra cabrio of some sort available overseas? And the 3-door hatch is another handsome variant that would play well here, imo.

Cabrio would be perfect; not so sure about the 3-door (Scirocco isn't sold in the US; not sure what the sales numbers of the 3-door Golf GTI are to see if a 3-door Astra could be sent there). The Astra Wagon is a big question mark as the US market seems to favor CUVs and for that Buick will have the Encore.

[Robert Hall]

I am not in fear of the Honda. The fact the ATS is so close in price is what hurts.

But then again many today just want FWD some age brackets.

Different niche and different customers...Buick is going after Acura (ILX) and Lexus (CT) shoppers, Caddy is going after BMW and M-B shoppers...

[pow]

I drove a Focus ST3 yesterday, which was $28K with full-leather Recaros, HIDs, and navigation. Granted it likely targets a different demographic than the Verano Turbo, but it still had a compliant ride, very comfy seats, and was an absolute blast to drive. It's refined yet very sporting at the same time, kinda like an M3. If I wanted to spend ~$30K for a practical performance daily driver, that would be the car I'd get!

[Drew Dowdell]

I am not in fear of the Honda. The fact the ATS is so close in price is what hurts.

But then again many today just want FWD some age brackets.

You'll have a real hard time getting out of the Cadillac dealership with an ATS for $29k... and even then you still won't have a manual transmission.

[regfootball]

give it time, with discounts and rebates and GM card stuff, etc. the base ATS's will need those discounts to move and be used for advertising price leaders. there will be one at 30k ,i have no doubt.

[Drew Dowdell]

give it time, with discounts and rebates and GM card stuff, etc. the base ATS's will need those discounts to move and be used for advertising price leaders. there will be one at 30k ,i have no doubt.

and it won't have the equipment or engine of the $29,995 Verano Turbo, so it won't be a direct comparison.

[hyperv6]

I am not in fear of the Honda. The fact the ATS is so close in price is what hurts.

But then again many today just want FWD some age brackets.

You'll have a real hard time getting out of the Cadillac dealership with an ATS for $29k... and even then you still won't have a manual transmission.

No but for under $40K I can get a RWD Cadillac and I could care less if it is manual or auto since majority would be sold that way any how.

My issue is the Regal. It is so little more and it has the Verano nipping at its heals and the Turbo ATS not too far over it.

All I have to say the sooner they can move Cadillac up the better off Buick will be. Right now Chevy and Cadillac just has them penned in.

Even the new Impala might take away some of this market as it will get good MPG and have much of what the Verano offers in just a little larger package.

GM still has too many models too close together.

Edited August 14, 2012 by hyperv6

[ocnblu]

[CanadianBacon94]

I'm realizing that an ILX, with its limited performance even in the manual model, is priced with this Buick. I would love to see a comparison test between the Acura ILX manual and the Buick Verano turbo manual.

Ask, and thou shalt receive

http://www.motortrend.com/roadtests/sedans/1210_2013_acura_ilx_vs_buick_verano_turbo/

[GMTruckGuy74]

So, is a Verano GS not far behind? I am very impressed with the Verano and am still trying to sweet talk the wife into one (she's hellbent on a '13 Encore). I think the Turbo model would be a hoot to drive, and a more aggressively styled GS model would be killer

[Z-06]

GS should be like M packages - a little power upgrade and whole lot of handling and looks upgrade.

[CanadianBacon94]

From what i heard they could get 250 HP due to the fact that there will be no GS, If there was a GS the T would have been 220 like the regal.

Edited October 11, 2012 by CanadianBacon94