Sales: July 2012 - Jaguar/Land Rover

[William Maley]

JAGUAR LAND ROVER REPORTS U.S. SALES FOR JULY 2012

Jaguar Land Rover North America sales increase 14 percent for July; up 16 percent year-to-date.

Land Rover sales increase 18 percent for July driven by sales of Range Rover Sport; brand up 21 percent year-to-date

Jaguar sales increase 3 percent for July; Jaguar XJ up 9 percent

August 1, 2012 (MAHWAH, NJ) – Jaguar Land Rover North America today reported July 2012 sales: Land Rover sales for the month were 3,320 up 18 percent from 2,811 in 2011; Jaguar sales for the month were 1,011 up 3 percent from 984 in 2011; Jaguar Land Rover North America sales for the month were 4,331 up 14 percent from 3,795 units in 2011. Jaguar Land Rover North America is up 16 percent year-to-date.

"Jaguar Land Rover’s July U.S. sales this month were up 14 percent," said Andy Goss, President, Jaguar Land Rover North America. “We are pleased to have seen continued sales growth from both brands and are poised for success as we begin introducing a strong vehicle line up with our 13 MY product offerings.”

U.S. BRAND HIGHLIGHTS

Land Rover

For the month of July, 2012, Land Rover sales were up 18 percent continuing the momentum established over the last two years. The volume leader for July, 2012 was the Range Rover Sport with 1,212 units sold, up 4 percent from 1,160 in 2011. The all-new Range Rover Evoque, winner of the 2012 North American Truck of the Year, hit 621 units sold in July, 2012.

Land Rover's 2012 Model Year line-up features four models: The 230-hp 3.2 liter I6 powered LR2; the LR4 powered by the 375-hp 5.0 liter V8; the Range Rover Sport and Range Rover, both available with the Naturally-aspirated 375-hp V8 and 510-hp supercharged 5.0 liter V8 powertrains. The Model Year 12 Range Rover Evoque luxury compact SUV went on sale in October. The 2012 Range Rover Evoque has a starting price of $43,995* for the five-door, and $44,995* for the coupe and achieves 28 MPG** EPA highway and 18 MPG** EPA city.

Jaguar

Jaguar's U.S. sales for July, 2012 were up 3 percent to 1,011 units, from 984 in 2011. Sales for the Jaguar XJ were 421 units, up 9 percent from 387 in 2011. The volume leader for the month of July was the Jaguar XF with 485 sales, up 3 percent from 471 in 2011. Year-to-date, Jaguar sales are led by the Jaguar XF sports sedan, up 20 percent for the year versus 2011.

For the 2013 model year, Jaguar will offer new engine options and eight-speed automatic transmissions in the XF and XJ sedan lineups. New engine options include a powerful and fuel efficient 240 horsepower turbocharged 2-liter four cylinder engine for the Jaguar XF, and a 340 horsepower supercharged 3-liter V6 engine to both the Jaguar XJ and XF.

Jaguar has launched a new global brand direction and marketing campaign, themed "ALIVE,” which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by the belief that Jaguar makes the world's most instinctively rewarding performance cars.

The campaign, created with Spark 44, the international communications agency that's part-owned by Jaguar Land Rover, will feature print, TV, digital advertising and a new look that contemporizes the aesthetics of the brand at every customer touch point. The Jaguar brand will have new corporate identification and a new font, created exclusively for the brand. The dramatic alteration, including significant changes to the brand symbols of the “leaper” and “growler,” is the most extensive change Jaguar has made to its visual identification in 40 years.

Jaguar's 2012 Model Year line-up features three models: The Jaguar XJ luxury sedan, powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or the 510-hp supercharged 5.0 liter V8; the Jaguar XF sports sedan powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or, in the XFR, the 510-hp supercharged 5.0 liter V8 powertrains; and the XK coupe and convertible sports cars powered by either the naturally-aspirated 385-hp V8, or for the XKR, the 510-hp supercharged 5.0 liter V8 powertrains. For 2012, Jaguar has added its highest performance model ever, the 2012 Jaguar XKR-S coupe and convertible with a 550-hp supercharged 5.0 liter V8 powertrain. The Jaguar F-TYPE will join the lineup in 2013.

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