Sales: June 2012 - Hyundai

[Drew Dowdell]

HYUNDAI MOTOR AMERICA REPORTS JUNE AND MID-YEAR SALES

• Beats all-time sales record for the first half of the year
  
• Best June ever
  
• Equus has best month ever
  

COSTA MESA, Calif., July 3, 2012 – Hyundai Motor America, the most fuel-efficient automaker in the U.S., today announced an all-time June sales record of 63,813 units, up eight percent over last year’s all-time June record. Retail-only sales were up nine percent. For the first half of the year, sales are up 10 percent to a record 356,669 units, with retail sales up 13 percent.

“Despite a slight softening in May and June from the surprisingly strong industry retail sales pace for the first four months of the year, the Hyundai brand continues to build retail sales momentum and consistently achieve all-time monthly volume records,” said Dave Zuchowski, executive vice president of sales. “We expect continued sales growth during the robust summer selling season, with help from three recent and extremely exciting new additions to our line-up of industry-leading fuel-efficient vehicles: our all-new Veloster Turbo, the Elantra GT and Elantra Coupe.”

The all-new Azera, recently named an IIHS’ Top Safety Pick, continued its strong sales pace resulting in a 350 percent gain over last June. Accent and Sonata saw sales gains of 57 percent and 12 percent respectively, over the same period a year ago. Elantra sales declined 12 percent purely as a function of very low inventory levels, with just 8,160 Elantra sedans in dealer stock nationally at month-end. Hyundai’s family of premium products, Genesis and Equus, continue to deliver outstanding sales results finishing the month up 11 percent. Contrary to industry trends this month, Hyundai fleet sales and mix were once again down from last year, to an 11 percent mix for the month and a nine percent mix year-to-date, among the lowest in the industry.

In keeping with its industry-leading fuel efficiency status, Hyundai achieved a corporate average fuel economy level of 37.0 MPG (28.5 MPG label value) in June, while selling 24,140 vehicles (38 percent of total sales) with 40 MPG window label highway fuel economy ratings.

“June was another month for us to salute the dedicated Hyundai manufacturing teams for their efforts to keep up with consumer demand, and our hard-working dealers for their efforts matching consumers with light on-ground and inbound inventory,” said John Krafcik president and CEO of Hyundai Motor America. “With retail inventories of just 28 days, we’re doing our best to meet demand and appreciate the patience of Hyundai shoppers looking to put a new Hyundai in their driveway.”

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[A Horse With No Name]

Interesting, Genesis sales seem to have flattened off....

Veloster is an interesting product with a few "rough edges"