Industry News: Collision Warning Systems Get Thumbs Up With Consumers, With A Catch

[William Maley]

William Maley

Editor/Reporter - CheersandGears.com

May 29, 2012

Last fall, the Department of Transportation and eight automakers began a study to assess drivers' acceptance of accident-avoidance technologies. The study, called the Connected Vehicle Safety Pilot Program put people on closed roads in cars that were equipped with the technologies and asked what did they think about it.

Out of the 688 participants in the study, 92% wanted the technology in their vehicles and more than 90% believed it would improve the safety of driving in the real-world. These numbers covered most age ranges.

But there is a catch. A majority of drivers said they wouldn't pay a modest amount for the technology. When asked if they would pay “more than $250” for a suite of accident-avoidance tech, all of the participants say that was too high.

The study isn't finished yet - the next phase involves 3,000 test cars trying out the features on open roads in Ann Arbor, Michigan starting this fall.

Source: New York Times Wheels

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[Drew Dowdell]

I want my nanny!!!!

[G. David Felt]

They better have an off switch. I do not want or need this techno bable crap.

They must have used Lemmings as those are the people who are more interested in playing with themselves/ their toys than to actually drive and enjoy the driving experiance.

[riviera74]

Most people would rather NOT pay extra for what they consider safety features than actually pay for them. I suspect that there will be a mandate for these systems sometime in the next 5-10 years for free.

[G. David Felt]

Most people would rather NOT pay extra for what they consider safety features than actually pay for them. I suspect that there will be a mandate for these systems sometime in the next 5-10 years for free.

Yes the Gov thinking they know best for the population as they cocoon with so called safety and blandness that kills off the drive to reach for the unknown in the name of safety.

The Gov can piss off, there better be an off switch for these stupid nanny devices, otherwise I will never be buying a new auto again.

[PONTIAC06]

While I agree that I don't want/think I need these things...I wouldn't mind about 85% of the other idiots on the road having them...everytime I see someone texting, or not even looking when they change lanes during my ~80 mile daily commute it makes me wonder how there aren't a lot more accidents...Unfortunately for enthusiasts, the government is concerned with keeping them and the people around them safe from their own stupidity...

[riviera74]

Common sense says texting while driving is stupid. The problem is is that those who text and drive need public transportation so that they can avoid harming others. A simple ban on texting while driving at state level should suffice.

[balthazar]

^ That certainly doesn't stop the practice (tho it may cut down on it).