Lamborghini Snaps Up Another Trademark: “Huracán”

[Blake Noble]

Blake Noble

Editor/Reporter - CheersandGears.com

April 28th, 2012

Lamborghini has certainly been trademarking any sort of interesting name it can get its hands on lately. Earlier this month, we reported that the Italian supercar builder laid claim to the “Deimos” name. It wasn’t much longer after that rumors quickly began to circulate that Lamborghini also trademarked “Urus” — rumors that proved to be true when the super-SUV concept car debuted at the Beijing Auto Show.

Now, according to Car and Driver, Lamborghini has snapped up another trademark and you can add “Huracán” to the list of names the marque has acquired.

If you haven’t figured out the meaning of the name yet, we’ll save you the trouble. The word “huracán” is Spanish for the word hurricane. In fact, the English language pretty much borrows the word complete from the Spanish language. Ironically, the word isn’t native to Spanish either — Huracán is actually the name of the god of fire, wind, and storms in Mayan mythology. That also ties in nicely with Deimos, which was the name of the god who embodied fear and dread in Greek mythology.

We know what Lamborghini applied the Urus moniker to, but we still have yet to see what the automaker intends to do with the Deimos and Huracán names. We know a replacement for the Gallardo supercar is in the works and may be renamed with either of the two names. Is it possible, though, that Lamborghini may elect to rename the production version of the Urus?

Source: Car and Driver

View full article

[G. David Felt]

Sweet, wonder what little power rocket this will go on. Could they be bringing in a smaller $75k-$100K pocket rocket to expand their offerings to make more money?