Dodge News: How Much For The Dodge Dart?

[William Maley]

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Dodge has announced pricing on the new Dart compact sedan. Base price starts at $15,995 (before a $795 delivery charge), which undercuts the Chevrolet Cruze, Ford Focus, and Toyota Corolla.

For $15,995, that gets you a Dart SE which comes equipped with a 2.0L Tigershark four-cylinder producing 160 HP and a six-speed manual. Standard features include 10 airbags, "denim" cloth seats, power windows, LED taillights, a CD player with MP3 hookup, and projector headlights.

Next up is the Dart SXT, which is priced at $17,995. The SXT comes equipped with 17-inch alloy wheels, air-conditioning, power door locks, keyless entry, split rear seat, security system, and upgraded sound system. Options include navigation, backup camera, sunroof, and a 506-watt sound system.

For $18,995, you can get a Dart Rallye which brings the option of the 1.4L MultiAir Turbo four engine. The 1.4L delivers 160 HP and 184 lb-ft of torque. Standard equipment includes black front fascia accents, black headlamp bezels, projector fog lamps, a class-exclusive integrated dual exhaust, leather-wrapped steering wheel, steering wheel audio controls, and a trip computer.

The $19,995 Limited level adds a seven-inch "reconfigurable instrument cluster display," fog lamps, active grille shutters, and premium accent stitching. Leather seats are optional.

Finally, we get to the R/T which begins at $22,495. When the R/T appears sometime in the third quarter of 2012, it will have the 2.4L Tigershark four-cylinder with 184 HP and 171 lb-ft mated to either a six-speed manual or Autostick automatic. The R/T comes with all the equipment on the Limited but adds 18-inch alloy wheels, sport suspension, more aggressive front fascia, dual exhaust, unique seat leather, and a heated steering wheel.

The Dart arrives at your local Dodge dealer in June.

Press Release is on Page 2

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Dodge Announces Pricing for the All-new 2013 Dodge Dart With a Starting U.S. MSRP of $15,995

Groundbreaking Car delivers on Style, Innovative Features, Great Driving Experience and Value

• 2013 Dodge Dart delivers exceptional value with a starting U.S. Manufacturer’s Suggested Retail Price of just $15,995 MSRP
  
• All-new Dart hits the mark with features and benefits never before seen in a compact car
  
• Five well-equipped trim levels offer class-leading safety features, unparalleled customization, breakthrough technology and amenities typically found in more expensive vehicle segments
  
• Built on a world-class architecture, Dodge Dart offers three technologically advanced, fuel-efficient and powerful engines including the 1.4L MultiAir® Turbo
  
• The 2013 Dodge Dart competes in the largest retail automotive segment in the United States, the compact car segment, which represents approximately 15 percent of the new car market
  

Auburn Hills, Mich. , Apr 16, 2012 - The all-new 2013 Dodge Dart leverages the world-class architecture and DNA of Alfa Romeo and then infuses it with Dodge passion and design, creating an agile, fun-to-drive compact car with mid-size levels of interior roominess and unmatched style, technology, safety and customization. The Dodge Dart brings this style and technology to market starting at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $15,995 (excluding destination), delivering a thoroughly modern vehicle that’s beautifully designed and crafted with high-quality materials, attention to detail and precision craftsmanship.

“The all-new Dodge Dart is a groundbreaking car, offering features and benefits never before found in a compact car,” said Reid Bigland, President and CEO, Dodge Brand. “With class-leading style, customization, safety, technology, and interior levels of roominess, the all-new Dart perfectly blends Alfa Romeo DNA and Dodge passion and style into one all-new car that customers will be proud to own and look forward to driving.”

Loaded with innovative technology, class-leading safety features and clever functionality, the 2013 Dodge Dart sets a new standard in the compact car segment by offering unmatched personalization, roominess, style, functionality and fun-to-drive dynamics.

The 2013 Dodge Dart is available in five different trim levels in the United States. Customers can choose from the SE, SXT, Rallye, Limited and R/T.

The starting U.S. MSRP for the all-new 2013 Dodge Dart (all prices exclude$795 destination):

• Dodge Dart SE $15,995
  
• Dodge Dart SXT $17,995
  
• Dodge Dart Rallye $18,995
  
• Dodge Dart Limited $19,995
  
• Dodge Dart R/T $22,495 (available Q3 2012)
  

2013 Dodge Dart SE – $15,995 starting U.S. MSRP

The Dodge Dart SE offers customers a stylish new car that breaks the mold of the typical compact car, while delivering great value. It’s powered by the new 2.0-liter 16-valve Tigershark I-4 engine, which produces a best-in-class standard 160 horsepower (hp) and 148 lb.-ft. of torque, mated to a six-speed manual transmission, or available six-speed automatic.

Select standard equipment includes class-leading safety features, such as 10 standard air bags, four wheel disc anti-lock brakes, brake assist, electronic stability control (ESC) and traction control. Dart separates itself from the competition with world-class aerodynamics and distinctive style with standard projector headlamps, LED taillamps, body-color crosshair grille and laminated windshield. The interior features a premium soft-touch instrument panel with bright accents, six-way manual driver seat with height adjuster, unique ‘Denim’ cloth seats, power windows, AM/FM CD with MP3 and much more. All 2013 Dodge Dart models feature the security of a 5-year, 100,000-mile powertrain warranty.

2013 Dodge Dart SXT – $17,995 starting U.S. MSRP

The 2013 Dodge Dart SXT model includes the standard equipment of the SE model, as well as 17-inch aluminum wheels; power body-color mirrors and door locks; remote keyless entry; six-speakers; security alarm, 60/40 split folding rear seat, sliding armrest; air conditioning with micron filter and more.

Owners can customize their SXT with a wide array of options, including the class-exclusive 8.4-inch touch screen, Garmin navigation, in-seat storage, rear backup camera, power sunroof and a 506-watt sound system.

2013 Dodge Dart Rallye – $18,995 starting U.S. MSRP

The Dodge Dart Rallye adds a customized look to the Dodge Dart with distinctive performance front and rear fascias and a choice of four interior colors – Black with Light Diesel Grey, Diesel with Light Diesel Grey, Black with Ruby Red or Diesel Grey with Citrus Peel.

Rallye includes the standard equipment of the SXT model and also adds the following to create a one-of-a-kind look: unique black front fascia accents; black headlamp bezels; projector fog lamps; class-exclusive integrated dual exhaust with bright exhaust tips; leather-wrapped steering wheel; speed control; steering wheel audio controls; trip computer and more.

Rallye customers can further express themselves with class-exclusive Hyper Black wheels or the powerful efficiency of the 1.4-liter MultiAir® Turbo delivering 160 horsepower and an impressive 184 lb.-ft. of torque.

2013 Dodge Dart Limited – $19,995 starting U.S. MSRP

The all-new Dodge Dart Limited represents the ultimate in luxury with mid-size levels of interior roominess, class-leading safety and technology, all for less than $20,000 MSRP.

The Dodge Dart Limited includes the standard equipment of the Dart SXT and adds the following impressive list of equipment, including unique bright grille and door handles; 8.4-inch Uconnect touch screen with rear backup camera; class-exclusive 7-inch TFT (Thin Film Transistor) reconfigurable instrument cluster display; floating island bezel; projector fog lamps; 10-way power driver seat; automatic headlamps; active grille shutters; premium accent stitching on the instrument panel; and much more.

Limited customers can indulge in a variety of class-exclusive features, including premium Nappa leather with heated steering wheel, Garmin navigation, rear cross path detection and polished aluminum wheels.

2013 Dodge Dart R/T: $22,495 starting U.S. MSRP (3rd quarter 2012 availability):

The Dodge Dart R/T pays homage to the heritage of the R/T badge with distinctive styling and performance attributes that cater to the performance enthusiast with discriminating taste.

The Dodge Dart R/T is powered by the new 2.4-liter Tigershark MultiAir 2 4-cylinder that produces an impressive 184 horsepower and 171 lb.-ft. of torque and is mated to a six-speed manual transmission or available six-speed automatic with AutoStick.

The R/T features the standard content of the Limited and adds the following distinctive equipment: 18-inch aluminum wheels; sport suspension with frequency-sensing damping shocks; unique performance front fascia with black accents and Hyper Black grille; black headlamp bezels; integrated dual exhaust with bright exhaust tips; R/T-unique premium Nappa perforated leather seats; dual- zone automatic temperature control; heated seats; class-exclusive heated steering wheel;and more.

Customers can also enhance their R/T with class-exclusive Hyper Black aluminum wheels, Keyless Enter ‘n Go, HID Headlamps and a 506-watt sound system, to name just a few features.

Production of the all-new 2013 Dodge Dart begins at Chrysler Group’s Belvidere (Ill.) Assembly Plant in the second quarter 2012 and will begin arriving in U.S. dealer showrooms in June 2012.

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[loki]

the formatting is wrong? i see all the breaks and such...?

[ocnblu]

I usually aspire to own the highest-performance model of any given new vehicle (although budgets dictate otherwise), but shoot, the Rallye seems like a very nice Dart.

[Drew Dowdell]

yes, there is a formatting issue. It is IP.Board software related, not anything mudmonster did. We are awaiting a fix.

[Blake Noble]

Here's a good question, though: does that $15,995 include destination charges? If not, then the new Dart will actually cost something more like $17,000.

[William Maley]

Here's a good question, though: does that $15,995 include destination charges? If not, then the new Dart will actually cost something more like $17,000.

No, in the article I listed the $795 destination charge. Add that into the Dart SE's price tag and you're actually $16,790

[Robert Hall]

Here's a good question, though: does that $15,995 include destination charges? If not, then the new Dart will actually cost something more like $17,000.

No, in the article I listed the $795 destination charge. Add that into the Dart SE's price tag and you're actually $16,790

How does that compare w/ the Focus, Cruze, Corolla, Civic, etc?

[vonVeezelsnider]

Here's a good question, though: does that $15,995 include destination charges? If not, then the new Dart will actually cost something more like $17,000.

No, in the article I listed the $795 destination charge. Add that into the Dart SE's price tag and you're actually $16,790

How does that compare w/ the Focus, Cruze, Corolla, Civic, etc?

It's about 800 less than the Cruze and Focus

Edited April 17, 2012 by vonVeezelsnider

[William Maley]

How does that compare w/ the Focus, Cruze, Corolla, Civic, etc?

So here are the base prices of the Focus, Cruze, Civic, and Corolla with their destination charges added on.

Honda Civic DX: $16,785 ($16,085 + $790)

Dodge Dart SE: $16,790 ($15,995 + $795)

Toyota Corolla L: $16,890 ($16,130 + $760)

Ford Focus S: $17,295 ($16,500 + $795)

Chevrolet Cruze LS: $17,595 ($16,800 + $795)

Only the Civic beats the Dart by only $5.00.

[Blake Noble]

No, in the article I listed the $795 destination charge. Add that into the Dart SE's price tag and you're actually $16,790

Ah, I see it now. I don't know how I missed it.

How does that compare w/ the Focus, Cruze, Corolla, Civic, etc?

Here's the total shakedown:

• 2013 Dodge Dart: $15,995 base MSRP plus $795 destination = $16,790.
  
• 2012 Chevy Cruze: $16,800 base MSRP plus $795 destination = $17,595
  
• 2012 Ford Focus: $16,500 base MSRP plus $795 destination = $17,295
  
• 2012 Honda Civic: $15,755 base MSRP plus $790 destination = $16,545
  
• 2012 Toyota Corolla: $16,130 base MSRP plus $760 destination = $16,890
  

So, I guess it's actually the second cheapest car among those five.

Source: cars.com

[Robert Hall]

No, in the article I listed the $795 destination charge. Add that into the Dart SE's price tag and you're actually $16,790

Ah, I see it now. I don't know how I missed it.

How does that compare w/ the Focus, Cruze, Corolla, Civic, etc?

Here's the total shakedown:

• 2013 Dodge Dart: $15,995 base MSRP plus $795 destination = $16,790.
  
• 2012 Chevy Cruze: $16,800 base MSRP plus $795 destination = $17,595
  
• 2012 Ford Focus: $16,500 base MSRP plus $795 destination = $17,295
  
• 2012 Honda Civic: $15,755 base MSRP plus $790 destination = $16,545
  
• 2012 Toyota Corolla: $16,130 base MSRP plus $760 destination = $16,890
  

So, I guess it's actually the second cheapest car among those five.

Source: cars.com

Added the other 3 major models in the segment...

Hyundai Elantra base MSRP 15345 plus $775 destination = 16120

Kia Forte 15200 plus $750 destination = 15950

VW Jetta 15515 plus $770 destination = 16285

[daves87rs]

Not liking the base Darts at all....

[SAmadei]

I'm liking the aggressive pricing strategy.

[crash900s]

I could see this selling well.

[G. David Felt]

I love the new Dart design, but have to question their engine layout. Why buy an RT with an engine that gets a little more HP but considerable less Torque compared to the Ralleye that has less HP but considerable more Torque. The 1.4L engine will be far more fun to drive than the 2.4L.

Maybe I am missing something, but I expect a top of the line car like the R/T to have best HP and Torque, not be an equal to as much smaller engine.

[Turbojett]

people have been going nuts over it. they're jeering it because the RT is $22 large. but look at what you get for that price; it's certainly worth the admission. But $15K (ok, almost 17) in the door is still a prety good deal, especially when compared to the competition.

This is a very competitive segment. I want to wait to see what the auto rags and shoppers are saying about this car when it comes out.

[Intrepidation]

Seems like a good pricing strategy, very competitive and the trim levels are nicely spread out over the cost spectrum. I'd go for the R/T myself.

[Drew Dowdell]

The Civic DX is a unicorn right there with the Corolla L. Virtually impossible to find because dealers don't order any, their sole purpose in life is to allow the respective companies to shout "With a base price of just $XX!!!!!"

[G. David Felt]

Seems like a good pricing strategy, very competitive and the trim levels are nicely spread out over the cost spectrum. I'd go for the R/T myself.

Why??? I like the toys and goodies of the R/T, but the Rallye has a better motor unless I am missing something?

[NeonLX]

I really like the Dart--but wish it was about 300-lbs. lighter. Of course, I've been saying that about most new cars over the past decade. It's getting good reviews in the automotive press. Hope to get my hands on one for a test drive soon...

[2QuickZ's]

They have build your own pricing up on edmunds.com. I think this is probably my next new car, maybe in the fall. You see these all over the metro Detroit area now (M plates). I think they are nice looking cars and should be more fun to drive than a Cruise. I guess we'll see.