Lamborghini’s Newest Trademark is Simply Terrifying

[Blake Noble]

G. Noble

Editor/Reporter - CheersandGears.com

April 9th, 2012

Ann Arbor, Michigan’s monthly automotive publication, Car and Driver, recently broke news that Lamborghini has filed a few documents to secure the rights to the name “Deimos”. Lamborghini has had a track record of not wasting the names it trademarks, so this has led to speculation over what will wear the name.

The god Deimos, in ancient Greek mythology, was the personification of terror and dread. Given Lamborghini’s infatuation with, well, rather evil-looking styling these days, I think the name of an ancient god known to scare the living hell out of people is rather fitting. However, it is rather interesting to note that the name Deimos has no connection to Lamborghini’s tradition of naming their cars after things that have to do with bulls or bullfighting whatsoever.

It’s widely known that Lambo is planning an SUV concept for the upcoming Beijing Auto Show and that the replacement for the aging Gallardo supercar is just around the corner. Both vehicles need a name, so it isn’t at all out of the question to see the Deimos moniker on either one of them.

Source: Car and Driver

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[G. David Felt]

To me, I say they use this name on their new SUV. That would sound fitting. I cannot see them going away from their normal naming system for a car.