Mercedez Benz News How Much Money Did Mercedes-Benz Lose On Each Maybach?

[William Maley]

William Maley

Editor/Reporter - CheersandGears.com

February 9, 2012

Next year, Daimler will close the door on their ultra luxury brand, Maybach. The brand which has existed for seven years, only sold about 3,000 vehicles. Now, Car reports that each of those 3,000 vehicles cost Daimler somewhere around $500,000.

Even though the base 57 cost around $370,000, Maybach couldn't quite make up the astronomical $1.33 billion Daimler put in it since its (re)inception.

Last year, rumors flowed around a deal between Daimler and Aston Martin that would have resulted in a range of new models, but the deal fell through and Maybach is being shown the door.

Mercedes-Benz will introduce a new range of ultra-luxury sedans based on the S-Class within a few years. Let's hope they have learned from their mistakes.

Source: Car Magazine

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[G. David Felt]

Avery amazing vehicle that truly did not live up to the expectations of the rich and famous.

Too many options out there with rich people more than happy with cars that cost much less. Style was very blaw and did not have the distinct grab of a royles royce or Bentley.

[balthazar]

A dated, blatant 'rebadge' (most people's definition) is never going to make money at these levels.

Meanwhile, Rolls strikes a unique and long shadow...

[Drew Dowdell]

Why buy a fake Rolls for the same price as a real one?

[ocnblu]

R-R Ghost is just too sexy, yet old money at the same time.

[67impss]

So true Ocn