Porsche News: Porsche’s Sub-Boxster May Not See The Light Of Day

[William Maley]

William Maley

Editor/Reporter - CheersandGears.com

January 18, 2012

Last week, we reported on the Volkswagen BlueSport being delayed to company not being able to find enough sales to justify building it. The delay is causing headaches for both Audi and Porsche who were going to build sister models. Now, it looks like Porsche could be pushing back or even ending the project.

Porsche CEO Matthias Mueller told German publication Wirtschaftswoche the company plans on delaying the mid-engine sub-Boxster for the time being due to worries that the car could dilute the brand's image.

''Possibly we need to wait until the next generation of customers before the idea of a small roadster will work for Porsche,'' Muller said.

Source: Wirtschaftswoche via Automotive News Europe

Related:

Volkswagen BlueSport’s Future Is In Trouble

View full article

[regfootball]

I would think they do not a need a sub boxster, unless CAFE is what is driving this.

They can always have an entry level version of the Boxster IMO, and that will always still possess all that is good about the Porsche brand.

Boxster or Cayman vs. Vette would be an extremely hard choice for me if i came into money and wanted a sports car.....

[Drew Dowdell]

I think Porsche could get away with a Sub-Boxster in the US quite easily. Look at how well the original Z3 sold until BMW jacked the price up. Share it on a VW platform and price it starting at about 32k with a smallish turbo-4

[Turbojett]

I has a sad.

[Robert Hall]

Odd they think a small sports car would diliute the brand image--how would it any more than an obese CUV and an obese sedan already have?