Acura News: Acura Sees 45% Increase In Sales For 2012

[William Maley]

William Maley

Editor/Reporter - CheersandGears.com

January 11, 2012

2011 was a pretty miserable year for Acura. With the earthquake and tsunami hitting Japan back in March, Acura saw their sales drop by 8%. However, Acura sees 2012 as a year of growth.

Jeff Conrad, Acura's VP of sales said at Acura's press conference at the North American International Auto Show on Monday, the company is forecasting a 45% increase in volume for 2012.

Part of the increase will come from having production capacity back at full steam after the earthquake and tsunami in March and flooding in Thailand.

The other part will come from two models introduced this week; the new RDX and ILX. Both the small luxury and compact luxury crossover segments are expecting significant growth in the next four years said Conrad. “In fact they are the only two segments expecting double digit growth,” he said.

Source: AutoGuide

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[Robert Hall]

Ambitious... so is the ILX replacing the TSX?

[frogger]

Closest thing to a natural competitor to the Verano?

[Robert Hall]

RDX is much larger....more CR-V sized, I think..

[vonVeezelsnider]

Ambitious... so is the ILX replacing the TSX?

Likely replacing the Canada-only CSX which is a rebadged Civic sold as an Acura with much more kit and power, then expanding that to the US market. The TSX is more of a Regal/S40 competitor

Closest thing to a natural competitor to the Verano?

Pretty much.

[Robert Hall]

The ILX is a clean design, but the greenhouse looks very Lexus-like...

[ocnblu]

I was very pleasantly surprised to see the new RDX V6 and the ILX, both of which are clean, non-polarizing designs that still have distinction. Maybe Honda can pull this off after all.

[smk4565]

More information on the 45% sales increase can be found on notgonnahappen.com

[balthazar]

Well, with mercedees & BMW proving to the world that FWD is 'aspirational', perhaps Acura can ride their marketing coattails.

[bobo]

Seems overly ambitious. The new RDX and ILX already look dated.

[G. David Felt]

Acura not only looks dated, but just plain boring and out of touch with society. That on top of their stupid Buck Tooth Grill and plastic interior with cramped seats for us 6'6"tall guys. This is a car brand that will never be in my interest group plus on top of not being an american company.

[Drew Dowdell]

the ILX is a snoozefest...

I had to go look up the current RDX to be able to visualize the "major" changes

[regfootball]

smoking crack in the Honda HQ......

[Camino LS6]

Even if they really believe that a 45% one-year increase is possible, making that sort of claim publically was quite stupid. They will look likes asses when they fail to reach such a lofty goal.