Sales: December 2011 - Mercedes Benz

[Drew Dowdell]

Mercedes-Benz USA (MBUSA) today reported 264,460 vehicles sold in 2011, representing the highest annual volume on record with a 17.5% increase over the 225,007 vehicles sold during the same period in 2010. On a month-to-date basis, 28,006 vehicles were sold in December, a 30.4% improvement over December 2010 (21,469).

The all-new sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – was the volume leader for the year with sales of 69,314, up 17.9% over its year-to-date volume in 2010. The 9th generation E-Class followed with sales of 62,736, and the all-new versatile M-Class rounded out the top three with sales of 35,835. Total diesel units sold in 2011 numbered 14,358, an 85.2% increase over the same period last year.

For December, sales at the high-end continued strong as the 2012 CLS-Class posted an increase of 155.2% for the month. The company also sold 86 of its supercar -- the SLS AMG -- up 79.2% from December 2010, bringing its year-to-date sales to 722.

Separately, sales of Sprinter Vans also increased by 15.7% in December with sales of 1,595 – bringing a year-to-date total of 16,577 (up 93.7 % for the year).

Sales of the smart fortwo totaled 710 vehicles in December, up 24.6% for the month (compared to the 570 vehicles sold in December 2010). For the year, smart brand sales were 5,208 (compared to 5,927 sold in 2010).

Additionally, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,112 vehicles in December 2011, a decrease of 3.5%. On a year-to-date basis, MBCPO sold 74,571 vehicles, a decrease of 7.6% over the comparable period last year.

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