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September 2011 Sales: Volkswagen Group


Drew Dowdell

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VOLKSWAGEN OF AMERICA SALES INCREASE 35.6 PERCENT IN SEPTEMBER

  • September sales total 27,036 units, a 35.6 percent increase over prior year sales
  • Year-to-date increase of 22.2 percent
  • Chattanooga-built Passat launches with 3,176 units in first month of sales
  • First retail sales of 2012 Beetle with 722 units sold
  • 55.4 percent increase in Jetta Sedan sales vs. last year with 13,128 units
  • GTI sales up 43.4 percent and Golf up 19.4 percent
  • Touareg sales increase 104.4 percent vs. prior year
  • Tiguan sales up 22.8 percent
  • High-mileage, clean diesel TDI models account for 22.7 percent of sales

HERNDON, Va. — Volkswagen of America, Inc. (VwoA) today reported 27,036 units sold in September 2011, a 35.6 percent increase over prior year sales. Year-to-date sales are up 22.2 percent.

“We are continuing to see consumer interest in our German engineered vehicles grow as we launched the all-new Passat and Beetle in September,” said Jonathan Browning, President and CEO, Volkswagen of America, Inc. “As we enter the last quarter of the year, we anticipate Volkswagen to continue to outperform the overall industry as we expand our product portfolio and make German Engineering accessible to a larger audience.”

The all-new, 2012 Volkswagen Passat went on sale September 12 with 3,176 units sold for the month. The 2012 Beetle, also launched in September, sold 722 units during its first month of sales. Volkswagen Jetta sales (including Sport Wagen) totaled 15,023 units, a 39.5 percent increase over last year. GTI sales increased 43.4 percent while Golf sales rose 19.4 percent versus last year. Sport utility vehicles Touareg and Tiguan experienced 104.4 percent and 22.8 percent sales increases, respectively. Volkswagen’s high-mileage, clean diesel TDI models accounted for 22.7 percent of all September sales and 41 percent year-to-date.

<table border="1" cellpadding="2" cellspacing="0" width="585"><tbody><tr> <td align="left">VW - US Snapshot</td> <td align="center"> </td> <td align="center"> </td> <td align="center"> </td> <td colspan="3" align="center">YEAR TO DATE</td> </tr> <tr> <td align="left"> </td> <td align="center">Aug-11

Actual</td> <td align="center">Aug-10

Actual</td> <td align="center">Yr/Yr

% Change</td> <td align="center">Aug-11

YTD Actual</td> <td align="center">Aug-10

YTD Actual</td> <td align="center">Yr/Yr

% Change</td> </tr> <tr> <td align="left">Golf</td> <td align="right">1,312</td> <td align="right">1,099 </td> <td align="right">19.4%</td> <td align="right">13,854 </td> <td align="right">11,303 </td> <td align="right">22.6%</td> </tr> <tr> <td align="left">GTI A5/A6</td> <td align="right">1,197 </td> <td align="right">835 </td> <td align="right">43.4%</td> <td align="right">13,188 </td> <td align="right">10,922 </td> <td align="right">20.7%</td> </tr> <tr> <td align="right">Total Rabbit/Golf/GTI/R32</td> <td align="right">2,509 </td> <td align="right">1,934 </td> <td align="right">29.7%</td> <td align="right">27,042 </td> <td align="right">22,225 </td> <td align="right">21.7%</td> </tr> <tr> <td align="left"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td align="left">Jetta - Sedan A5/A6</td> <td align="right">13,128 </td> <td align="right">8,450 </td> <td align="right">55.4%</td> <td align="right">115.612 </td> <td align="right">67,991 </td> <td align="right">70.0%</td> </tr> <tr> <td align="left">Jetta - SportWagen A5/A6</td> <td align="right">1,895 </td> <td align="right">2,319 </td> <td align="right">-18.3%

</td> <td align="right">21,376 </td> <td align="right">19,116 </td> <td align="right">11.8%</td> </tr> <tr> <td align="right">Total Jetta</td> <td align="right">15,023 </td> <td align="right">10,769 </td> <td align="right">39.5%</td> <td align="right">136,988 </td> <td align="right">87,107 </td> <td align="right">57.3%</td> </tr> <tr> <td align="left"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td align="left">New Beetle - Coupe</td> <td align="right">722</td> <td align="right">662 </td> <td align="right">9.1%</td> <td align="right">924</td> <td align="right">10,850 </td> <td align="right">91.5%</td> </tr> <tr> <td align="left">New Beetle - Convertible</td> <td align="right">1</td> <td align="right">350</td> <td align="right">-99.7%</td> <td align="right">841</td> <td align="right">3,897 </td> <td align="right">78.4%</td> </tr> <tr> <td align="right">Total New Beetle</td> <td align="right">723</td> <td align="right">1,012 </td> <td align="right">-28.6%</td> <td align="right">1,765 </td> <td align="right">14,747 </td> <td align="right">88.0%</td> </tr> <tr> <td align="left"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td align="left">Eos</td> <td align="right">558</td> <td align="right">521</td> <td align="right">7.1%</td> <td align="right">6,166 </td> <td align="right">5,709 </td> <td align="right">8.0%</td> </tr> <tr> <td align="left"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td align="left">Passat - Sedan</td> <td align="right">3,176</td> <td align="right">572 </td> <td align="right">455.2%</td> <td align="right">4,837</td> <td align="right">9,212 </td> <td align="right">47.5%</td> </tr> <tr> <td align="left">Passat - Wagon</td> <td align="right">-</td> <td align="right">150</td> <td align="right">-100%</td> <td align="right">56</td> <td align="right">2,144</td> <td align="right">97.4%</td> </tr> <tr> <td align="right">Total Passat</td> <td align="right">3,176</td> <td align="right">722 </td> <td align="right">339.9%</td> <td align="right">4,893</td> <td align="right">11,356 </td> <td align="right">56.9%</td> </tr> <tr> <td align="left"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td>CC</td> <td align="right">1,610</td> <td align="right">2,132</td> <td align="right">-24.5%</td> <td align="right">23,329</td> <td align="right">20,893</td> <td align="right">11.7%</td> </tr> <tr> <td> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td>Tiguan</td> <td align="right">1,628</td> <td align="right">1,326</td> <td align="right">22.8%</td> <td align="right">20,016 </td> <td align="right">15,282 </td> <td align="right">31.0%</td> </tr> <tr> <td> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td>Touareg</td> <td align="right">656</td> <td align="right">321</td> <td align="right">104.4%</td> <td align="right">4,853 </td> <td align="right">2,832 </td> <td align="right">71.4%</td> </tr> <tr> <td> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td>Routan</td> <td align="right">1,153</td> <td align="right">1,206 </td> <td align="right">-4.4%</td> <td align="right">10,407 </td> <td align="right">12,539 </td> <td align="right">17.0%</td> </tr> <tr> <td> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> <td align="right"> </td> </tr> <tr> <td align="right">TOTAL</td> <td align="right">27,036</td> <td align="right">19,943</td> <td align="right">35.6%</td> <td align="right">235,459</td> <td align="right">192,690</td> <td align="right">22.2%</td></tr></tbody></table>

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I checked out the new beetle last week. it's really cool the way they re did the interior. the exterior is still a bit feminine.....but this car makes so much more sense than a mini.

the passat i would be interested in, a S manual.......really cheap ass inside....no biggie, though....the price reflects it.

what sucks is the boat anchor 5 cylinder turd box under the hood.

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  • 3 weeks later...

I could see a Beetle much more than MINI, it has a MUCH higher quality feel, styling is much better, and the whole car just feels much more like someone cared when they designed it and screwed it together.

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BMW groop is going downhill fast IMHO...not just MINI. Audi is becoming MUCH more my fav. upscale European b rand, and I am starting to like vW much more than MINI.

Not that I dislike MINI....but they are getting stuuupid....

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