September 2011 Sales: BMW

[Drew Dowdell]

BMW Group U.S. Reports September 2011 Sales

BMW SAV sales lead the way in September

- X3 gains 280% year-to-date

Woodcliff Lake, NJ – October 3, 2011… The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 25,749 vehicles, an increase of 11.4% from the 23,112 vehicles sold in the same month a year ago.

Year-to-date, BMW Group sales are up 14.2% to 219,314 in the first nine months of 2011 compared to 192,052 in the same period in 2010.

"The good results in September are remarkable given the general view of the economy but it shows there is demand and people will spend provided you have the right products and offer value," said Ludwig Willisch, President and CEO, BMW of North America. "We continue expanding our new product range with the BMW four-cylinder 528i and Z4 Roadster, the 6 Series Coupé and the MINI Coupé now on the market, giving us more reasons to be optimistic about the critical fourth quarter of the year."

BMW Brand Sales

Sales of BMW brand vehicles increased 19.3% in September for a total of 21,750 compared to 18,228 vehicles sold in September, 2010.

Year-to-date, the BMW brand is up 12.8% on sales of 177,679 January through September compared to 157,464 sold in the first nine months of 2010.

In September, the BMW X3 SAV continued the strong sales success that began with its launch in January. Year-to-date, the new X3 has sold 19,167 compared with 5,036 in the same period of 2010, a 280% increase. The BMW SAV segment (X3, X5, X6) continues growing with sales up 46.3% from the previous September. The BMW 5 Series continues its strong sales growth with September posting a 43% increase over September 2010. Year-to-date the 5 Series has sold 37,996 compared to 24,476 in the first nine months of 2010, a 55.2% increase.

BMW Pre-Owned Vehicles

In September, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 13,129, a decrease of 3.0% from the 13,540 sold in September 2010.

Year-to-date, BMW used vehicle sales are down 5.7% on volume of 119,424 compared to 126,601 in the first nine months of 2010.

MINI Brand Sales

MINI USA reported sales of 3,999 automobiles in September. The September 2011 sales are down 18.1% from the 4,884 sold in September, 2010.

Year-to-date, MINI sales in the U.S. are up 20.4% on volume of 41,635 compared to 34,588 in the first nine months of 2010.

Table: Sales BMW of North America, LLC, September 2011

<table style="margin-left: 9.9pt; border-collapse: collapse; border: medium none;" border="1" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width: 1.5in; border: 1pt solid windowtext; padding: 0in 5.4pt;" valign="top" width="108">

</td> <td style="width: 63pt; border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="63"> September 2011 </td> <td style="width: 63pt; border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="63"> September 2010 </td> <td style="width: 40.5pt; border-width: 1pt 1.5pt 1pt medium; border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="41">

%

</td> <td style="width: 0.75in; border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="54"> YTD 2011 </td> <td style="width: 0.75in; border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="54"> YTD 2010 </td> <td style="width: 0.5in; border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: windowtext windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="36">

%

</td> </tr> <tr> <td style="width: 1.5in; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; padding: 0in 5.4pt;" valign="top" width="108"> BMW brand

</td> <td style="width: 63pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="63">

21,750

</td> <td style="width: 63pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="63">

18,228

</td> <td style="width: 40.5pt; border-width: medium 1.5pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="41">

19.3

</td> <td style="width: 0.75in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="54">

177,679

</td> <td style="width: 0.75in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="54">

157,464

</td> <td style="width: 0.5in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="36">

12.8

</td> </tr> <tr> <td style="width: 1.5in; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; padding: 0in 5.4pt;" valign="top" width="108"> BMW passenger cars

</td> <td style="width: 63pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="63">

15,407

</td> <td style="width: 63pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="63">

13,892

</td> <td style="width: 40.5pt; border-width: medium 1.5pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="41">

10.9

</td> <td style="width: 0.75in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="54">

128,033

</td> <td style="width: 0.75in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="54">

122,877

</td> <td style="width: 0.5in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="36">

4.2

</td> </tr> <tr> <td style="width: 1.5in; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; padding: 0in 5.4pt;" valign="top" width="108"> BMW light trucks (SAVs) </td> <td style="width: 63pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="63">

6,343

</td> <td style="width: 63pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="63">

4,336

</td> <td style="width: 40.5pt; border-width: medium 1.5pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="41">

46.3

</td> <td style="width: 0.75in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="54">

49,646

</td> <td style="width: 0.75in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="54">

34,587

</td> <td style="width: 0.5in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="36">

43.5

</td> </tr> <tr> <td style="width: 1.5in; border-width: medium 1pt 1.5pt; border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; padding: 0in 5.4pt;" valign="top" width="108"> MINI brand

</td> <td style="width: 63pt; border-width: medium 1pt 1.5pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="63">

3,999

</td> <td style="width: 63pt; border-width: medium 1pt 1.5pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="63">

4,884

</td> <td style="width: 40.5pt; border-width: medium 1.5pt 1.5pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="41">

-18.1

</td> <td style="width: 0.75in; border-width: medium 1pt 1.5pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="54">

41,635

</td> <td style="width: 0.75in; border-width: medium 1pt 1.5pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="54">

34,588

</td> <td style="width: 0.5in; border-width: medium 1pt 1.5pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt;" valign="top" width="36">

20.4

</td> </tr> <tr style="height: 23.25pt;"> <td style="width: 1.5in; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; padding: 0in 5.4pt; height: 23.25pt;" valign="top" width="108"> TOTAL Group

</td> <td style="width: 63pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt; height: 23.25pt;" valign="top" width="63">

25,749

</td> <td style="width: 63pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt; height: 23.25pt;" valign="top" width="63">

23,112

</td> <td style="width: 40.5pt; border-width: medium 1.5pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt; height: 23.25pt;" valign="top" width="41">

11.4

</td> <td style="width: 0.75in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt; height: 23.25pt;" valign="top" width="54">

219,314

</td> <td style="width: 0.75in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt; height: 23.25pt;" valign="top" width="54">

192,052

</td> <td style="width: 0.5in; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; padding: 0in 5.4pt; height: 23.25pt;" valign="top" width="36">

14.2

</td> </tr> </tbody> </table>

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 110 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Sept '11 Sept '10 % YTD Sept '11 YTD Sept '10 %

1 Series 674 1,155 -41.6% 6,572 9,745 -32.6%

3 Series 9,289 8,945 3.8% 70,566 73,395 -3.9%

Z4 140 100 40.0% 2,932 3,265 -10.2%

5 Series 4,097 2,859 43.3% 37,996 24,476 55.2%

6 Series 338 50 576.0% 2,217 2,250 -1.5%

7 Series 869 783 11.0% 7,750 9,746 -20.5%

BMW passenger cars 15,407 13,892 10.9% 128,033 122,877 4.2%

X3 1,853 146 1169.2% 19,167 5,036 280.6%

X5 3,878 3,632 6.8% 26,047 25,218 3.3%

X6 612 558 9.7% 4,432 4,333 2.3%

BMW light trucks (SAVs) 6,343 4,336 46.3% 49,646 34,587 43.5%

BMW brand 21,750 18,228 19.3% 177,679 157,464 12.8%

Cooper /S Hardtop 1,884 3,304 -43.0% 20,845 22,281 -6.4%

Cooper /S Convertible 447 1,046 -57.3% 3,995 5,801 -31.1%

Cooper /S Clubman 461 534 -13.7% 5,517 6,506 -15.2%

Crossover 1,207 N/A N/A 11,278 N/A N/A

MINI brand 3,999 4,884 -18.1% 41,635 34,588 20.4%

TOTAL BMW of North

America, LLC 25,749 23,112 11.4% 219,314 192,052 14.2%

[A Horse With No Name]

MINI is going to have a hard time keeping its brand identity I think...the cuteness is gone and they are trying "too hard" with new models like the coupe and roadster.

[67impss]

Funny that the 500 sold about 1 1/2 X the deficit of the Mini this month

[A Horse With No Name]

The 500 is one of those cars that given a little more development...could be great.

As it is...not so much.

MINI is going to have marketing issues methinks.

[balthazar]

BMW is basically a 3-model line-up AFA volume goes; the rest are niche products.

Aaaaand the 1-series is still flopping, which frankly is a puzzle, as I have a tough time telling them apart when viewed separately on the road.

One would think the more reasonable price would draw more 3-series buyers away...

[regfootball]

1 series is too close in price.

they do truly need to focus a bit on making the 1 more entry level......A3 is picking up steam i think as Audi's entry vehicle.

[A Horse With No Name]

1 Series is too small for most buyers, who will want more room in car and more presence on the road.

neat little car, but tanking in sales.