Buick & GMC Get Their Version Of MyLink Called IntelliLink

[William Maley]

Buick & GMC Get Their Version Of MyLink Called IntelliLink

William Maley - Editor/Reporter - CheersandGears.com

April 19, 2011

Back in February, GM introduced their competitor to SYNC called MyLink. The system allows a driver to control different functions of the infotainment system, allow bluetooth streaming, and the use of Pandora and Stitcher online podcast radio to name a few features. Now, GM is expanding the roll out of their MyLink infotainment system to Buick and GMC vehicles. Renamed IntelliLink, the system is the same as MyLink.

Drivers will be able to control IntelliLink either on a 7 to 8 inch screen or their voice. Enhanced USB and Bluetooth improve control of MP3 players and smartphones. Bluetooth Streaming, Pandora, Stitcher, and XM radio provide different entertainment options.

Buick will offer IntelliLink on the 2012 LaCrosse, Regal and Verano and then across the whole range a year later. GMC will offer IntelliLink on the 2012 Terrain.

Press Release is Below

Hands-free, voice-controlled interface helps drivers safely use mobile electronics

2011-04-19

NEW YORK – Buick, the fastest-growing major automotive brand in the United States in 2010, will bring a higher level of in-vehicle wireless connectivity and customizable infotainment options to its 2012 Verano, Regal and LaCrosse models. The upgraded capability will enhance the luxury vehicle experience that Buick buyers have come to know and love.

Buick IntelliLink uses Bluetooth or USB to connect the driver’s smartphone to a new 7- or 8-inch, high-resolution, full-color touch screen display radio. IntelliLink expands on Buick’s current Bluetooth and USB capabilities to allow smartphone control via voice activation and steering wheel-mounted controls. It also enables streaming stereo audio from the phone through services like PANDORA® Internet radio and Stitcher SmartRadio®.

Most importantly, Buick IntelliLink enables seamless integration of stowed portable devices with each vehicle’s infotainment system, allowing drivers to keep their hands on the wheel and eyes on the road.

“Today’s tech-savvy consumers expect more from their cars’ infotainment systems,” said Tony DiSalle, U.S. vice president of Buick Marketing. “They want a system that allows them to customize their in-vehicle experience with smartphones and other portable media devices. The availability of IntelliLink on every Buick sedan in 2012 and every Buick model in 2013 takes connectivity and media personalization to a new level.”

Consumer interest in onboard connectivity is rising with smartphone sales. Apple sold 16.2 million iPhones in the fourth quarter of 2010, and Android sales jumped 886 percent from 2009 to 2010. By the end of 2013, there will be 1.1 billion smartphones with annual sales of 300 million units, according to the research firm Parks Associates Industries.

“About 70 percent of all new car buyers want some form of connectivity,” said Micky Bly, executive director leading GM’s infotainment engineering efforts, citing GM research. “Whether it’s because they want to listen to their favorite music or explore local restaurants on a Friday night, today’s car buyer expects so much more out of their time in a car.”

One doesn’t need a smartphone to benefit from IntelliLink. The system works with a Bluetooth-enabled cell phone, USB flash drive or digital audio player. Even without a mobile device, Buick owners will benefit from IntelliLink’s enhanced voice recognition technology and OnStar’s on-screen turn-by-turn directions.

IntelliLink’s voice activation capability benefits from Buick’s library-quiet interiors. Quiet Tuning systems, processes and components are built into every facet of the vehicle’s architecture to block or absorb sound and dampen or eliminate vibrations. Quiet Tuning also calls attention to the audio fidelity of Buick’s Bose® and harmon/kardon® sound systems.

Additional benefits provided by IntelliLink include:

Enhanced hands-free voice control system powered by Nuance®, which allows simple voice commands to initiate phone calls and select radio stations or media from portable MP3 players and smartphones. A tap of a button on the steering wheel enables intuitive verbal control of many radio features like “play (artist name)” or “call (name of contact)”. When a smart phone is connected you can say “tune (Internet radio, station name).”

PANDORA Internet radio and Stitcher SmartRadio allow users to create personalized radio stations based on favorite artists or genres and enables access to thousands of audio programming choices, allowing customers to build a personalized listening experience. IntelliLink integrates control of both of these apps for a driver-directed listening experience.

Gracenote® identifies the music collection on the driver’s USB device, MP3 player or smartphone and presents information such as artist name, genres and album cover art on the IntelliLink screen and enables users to select similar music to the tunes they love. Gracenote also improves the accuracy of IntelliLink’s voice activation system by allowing users to access music using artist nicknames, such as “The Boss,” “The Stones,” or “Snoop” using IntelliLink’s voice control interfaces activated through the touch-screen or steering wheel buttons.

Upgraded USB connectivity adds the ability to play music files directly from flash memory devices and gives the customer the ability to update IntelliLink with future feature enhancements.

Buick IntelliLink’s designers drew inspiration from the intuitive, easy-to-use interfaces found on many popular consumer electronics. The influence can be seen on the home page with application icons that animate when activated. The touch screen’s fluid, contemporary graphics and elegant color palette evoke Buick’s “inviting luxury” aesthetic and advance the sophisticated design language established in the current LaCrosse’s navigation system.

The debut of Buick IntelliLink extends the OnStar experience from safety and security to information and entertainment by seamlessly integrating the capability of a smartphone into the vehicle so that hand-held phones may be safely stowed while driving.

When OnStar debuted in 1996, it pioneered in-vehicle connectivity with the auto industry’s first embedded telematics system. It has grown from primarily offering automatic crash notification and security features to include remote vehicle diagnostics, turn-by-turn navigation and the ability to slow down stolen vehicles. In November 2010, OnStar released a smartphone application for all 2011 Buick vehicles that incorporated remote start, lock/unlock, and vehicle status checks.

[GMTruckGuy74]

IntelliLink, MyLink... seems silly to call them different names. OnStar is OnStar no matter what GM vehicle you own, and it builds brand-recognition for GM to be consistent. Ford and Lincoln both use Sync, right? No different name for Lincoln, so why would GM feel the need to be different with their brands? Imagine average Joe/Josephine Consumer looking at Chevy and Buick/GMC vehicles and getting confused... Joe Consumer: "My Chevy has MyLink"; Jospehine Consumer: "Well, my Buick has IntelliLink, so it's better than your car"

[Croc]

GM should stick to one trademark and use it throughout all of its brands. MyLink is my preference because it's short, concise and emphasizes personalization.

[SAmadei]

Having two names will make it easier to sell Buick/GMC to the Chinese.

[Z-06]

What will Caddy's version be? OnLink?

[CanadianBacon94]

IntelliLink, MyLink... seems silly to call them different names. OnStar is OnStar no matter what GM vehicle you own, and it builds brand-recognition for GM to be consistent. Ford and Lincoln both use Sync, right? No different name for Lincoln, so why would GM feel the need to be different with their brands? Imagine average Joe/Josephine Consumer looking at Chevy and Buick/GMC vehicles and getting confused... Joe Consumer: "My Chevy has MyLink"; Jospehine Consumer: "Well, my Buick has IntelliLink, so it's better than your car"

MyFord Touch, and Mylincoln Touch