And Thats Two: Ram Shows Off The Express Pickup

[William Maley]

And That's Two: Ram Shows Off The Express Pickup

William Maley - Editor/Reporter - CheersandGears.com

April 7, 2011

Ram Express Gallery

Ram is pulling a one two punch with their low cost, high value pickup trucks. At the Chicago Auto Show back in February, Ram pulled the covers off the Ram Tradesman. The Tradesman, aimed at small businesses offers a 390-HP 5.7-L Hemi V8 and best in class towing of 10,450 pounds for a low price tag of $22,780. Now, Ram is taking the same formula and aiming it at sport truck buyers.

At the Dallas Auto Show today, Ram pulled the cloak off the Express. The Express packs a 390-HP 5.7-L Hemi V8 and six speed automatic. Two-wheel drive is standard while four-wheel drive is optional. The Express' exterior features a monochromatic paint scheme, body color grill with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts.

The Ram Express starts at $23,830 and goes on sale in the second quarter of 2011.

Press Release Is Below

Ram Truck Unveils New 1500 Express

HEMI® performance and sport-truck appearance target younger customers and first-time buyers

Dallas , Apr 7, 2011 - Ram Truck today unveiled the new 2011 Ram 1500 Express.

The Ram 1500 Express -- originally announced Feb. 15, 2011 under the code name Adventurer -- is a new Ram Truck model aimed squarely at first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own.

“We’re excited about the addition of this new model to the Ram 1500 lineup,” said Fred Diaz, Ram Truck President and CEO and Head of National Sales – Chrysler Group LLC. “There’s nothing that compares to the high-performance value represented by the Ram 1500 Express. Ram 1500 Express combines great looks and MPG along with HEMI horsepower, torque, towing and payload, all at a fantastic price. It gives the youth or first-time truck buyer an opportunity to show off a great looking ride, with unsurpassed V8 entry-level capability, in a tremendous value-priced package.”

Plans to launch the new Ram 1500 Express were pulled ahead after company executives saw a groundswell of support for the then-just-announced Ram Tradesman.

The Ram Tradesman -- unveiled Feb. 9, 2011 at the Chicago Auto Show -- is a value-priced, HEMI®-powered Ram 1500 regular cab truck that appeals to a cost-conscious, new-vehicle buyer who doesn’t want to give up performance and capability.

The new Ram 1500 Express -- like the Ram Tradesman -- offers buyers a standard HEMI V8 engine with a 20 mpg rating for the same price competitors are charging for their V6 engines.

Mopar has announced that it will have hundreds of accessories available for buyers who are looking to personalize their Ram 1500 Express.

“Given that the Ram 1500 Express is an aggressively priced truck, owners will have plenty left over to personalize and customize their ride,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “For this truck, Mopar will offer more than 300 quality-tested accessories from which to choose.”

Loaded with Features

In addition to the 5.7-liter HEMI V8 engine with 390 horsepower and 407 lb.-ft. of torque, Ram 1500 Express comes loaded with features that emphasize its high-performance character.

The first thing drivers will notice is the Ram 1500 Express’ racy, monochromatic paint scheme. A body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts shout “high-performance.” The new Ram model will also get fog lamps and 20-inch aluminum wheels with locking lug nuts. There’s also a locking tailgate, cargo lamp, rear-bumper step pad, 6” x 9” side-view mirrors and rear wheel-well liners.

Standard features also include a 160-amp alternator, 26-gallon fuel tank, 3.55 rear axle ratio, 700-amp maintenance-free battery, four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps, heavy-duty engine and transmission cooling and a full-size spare tire.

Inside, the 1500 Express will get a heavy-duty vinyl 40/20/40 split-bench seat, and buyers will have a choice of vinyl or carpeted floor covering. Other features include air conditioning, an instrument cluster with tachometer and 120-mph speedometer, 12-volt auxiliary power outlet, four-spoke tilt steering wheel, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices, automatic headlamps, behind-the-seat storage bins, driver and passenger assist handles, power accessory delay, rear dome lamp, rear-view day/night mirror, tinted glass windows, tip start and variable intermittent windshield wipers.

Safety features include advanced multistage front air bags, supplemental front curtain and side air bags, anti-lock four-wheel disc brakes, electronic stability control, height-adjust shoulder belts, sentry key theft deterrent system and tire pressure monitoring warning lamp.

Ram 1500 Express is available in Bright Silver Metallic, Bright White, Brilliant Black Crystal Pearl, Deep Cherry Red Crystal Pearl; Deep Water Blue Pearl; Flame Red, Hunter Green Pearl and Mineral Gray Metallic.

Options for Personalization

Buyers can choose their own options. In addition to a Class IV receiver hitch, Ram 1500 Express is available with long list of options.

Factory-installed exterior options include Mopar chrome tubular side steps, Mopar chrome steel bed rails, folding and heated trailer-tow power mirrors with supplemental signals and courtesy lamps, spray-in bedliner and under-rail bedliner.

Inside, buyers can choose a cloth 40/20/40 split-bench seat, Uconnect voice command with Bluetooth, rear-view auto-dim mirror, remote USB port, sliding rear window, cruise control, instrument cluster with vehicle information center display screen, tire pressure monitoring display, power one-touch windows, remote keyless entry, Sirius Satellite Radio and either carpet or rubber floor mats.

There’s also choice of two optional rear-axle ratios (3.21, 3.92), anti-spin differential, engine block heater and trailer brake controller.

Ram 1500 Express comes as a regular cab, short-bed model, with a choice of 4x2 or 4x4 drivetrain. When equipped with an optional Class IV hitch, the new Ram 1500 Express will tow a maximum trailer weight of 10,450 lbs.

Manufacturer’s Suggested Retail Price for the new Ram 1500 Express will start at $23,830, including $975 destination charge. It will arrive in Ram Truck dealerships in second quarter 2011.

[ocnblu]

First I was mad because I really like the old Adventurer name. Then I remembered the '78 Li'l Red Express Truck and I was like meh, OK, I understand. Hopefully they will use the Adventurer name on something else cool soon.

[Camino LS6]

I think Chrysler really gets it - this truck is a very nice package for the money.

[SAmadei]

Hmmm... I wonder how low this can be lowered?

[Robert Hall]

The price is amazing...can kind of look at this as a 390hp V8 RWD full size 2dr coupe w/ a large trunk... for about 10k less than the Challenger..

Of course, it probably weighs 1000-2000lbs more than a V8 Challenger, but the price to hp ratio is great. In a world of $25k FWD 4cyl generics, this is impressive.

Edited April 8, 2011 by Cubical-aka-Moltar

[FAPTurbo]

What? No stacks?!

[Satty]

I wouldn't have been at all surprised if they had found a manual transmission for this.

[SAmadei]

The price is amazing...can kind of look at this as a 390hp V8 RWD full size 2dr coupe w/ a large trunk... for about 10k less than the Challenger..

Yeah, big time. Its a shame they don't make a 2 door Blazer type thing out of this... I'd be much closer to being sold.

Of course, it probably weighs 1000-2000lbs more than a V8 Challenger, but the price to hp ratio is great. In a world of $25k FWD 4cyl generics, this is impressive.

Way off on the weight estimate, IMHO.

The V6 RAM 1500 is 4519lbs. V8 is barely going to add 150 lbs to that... maybe less with a stick.

Challenger is 4140lbs.

So we're talking a 600 lb difference.