OnStar Mobile App Adds 14 2010 Vehicles

[William Maley]

OnStar Mobile App Adds 14 2010 Vehicles

William Maley - Editor/Reporter - CheersandGears.com

March 16, 2011

OnStar's mobile application which allows owners of 2011 Buick, Cadillac, Chevrolet, and GMC vehicles to check levels, start their vehicles, check if doors are locked, and other features has been well received by owners. Now, GM is extending OnStar's Mobile App to certain 2010 vehicles. The list of 2010 vehicles are,

Buick

• Enclave
  
• Lucerne
  

Cadillac

• DTS
  
• Escalade
  
• Escalade ESV
  
• Escalade EXT
  

Chevrolet

• Avalanche
  
• Impala
  
• Suburban
  
• Tahoe
  
• Traverse
  

GMC

• Acadia
  
• Yukon
  
• Yukon XL
  

Press Release is Below

Consumer Use of OnStar Mobile Apps Surges

Availability for more 2010 vehicles expected to boost downloads beyond current 56,000

2011-03-16

DETROIT – Since being launched last year, the OnStar mobile app has been downloaded by more than 56,000 active users who have amassed 1.3 million interactions.

That number is expected to grow in coming months as OnStar today added 14 Chevrolet, Buick, GMC and Cadillac vehicles from 2010 that allow users to download vehicle data and more to their mobile devices.

The expanded list of 2010 model year vehicles includes the Cadillac DTS, Escalade, Escalade ESV and Escalade EXT; the Buick Enclave and Lucerne; the GMC Acadia, Yukon, and Yukon XL; and Chevrolet Avalanche, Impala, Suburban, Tahoe and Traverse.

OnStar customers are increasingly using their smart phones to remotely check fuel levels and tire pressure, start their vehicles and make sure doors are locked via OnStar’s mobile app, according to data released today from the company. Drivers of the Chevrolet Cruze and Silverado use the app most frequently.

“I think it’s safe to say we are very pleased with how drivers have not only downloaded, but interacted with our mobile app,” said Sam Mancuso, chief marketing officer, OnStar. “This overwhelming reaction has confirmed our plans to continue to enhance the mobile app, including the potential development of a destination search and send-to-car feature.”

Details on the app’s potential navigation features will be made available at a later date.

The top use of the app for all vehicles is updating vehicle data, which includes checking fuel levels, oil life, next scheduled maintenance, and other vehicle usage, status and maintenance information. Owners of the Chevrolet Volt electric car with extended-range capability take advantage of data supplied only for that vehicle, including battery charge level and electricity rate tables.

For drivers of other GM vehicles, the second- and third most-used features of the app are locking and unlocking doors remotely and remotely starting the ignition.

[Drew Dowdell]

It's strange that some of the oldies like the Lucerne, DTS, and Impala have it available while the CTS, Regal, Cruze, and Camaro do not.

[William Maley]

It's strange that some of the oldies like the Lucerne, DTS, and Impala have it available while the CTS, Regal, Cruze, and Camaro do not.

I was trying to figure that why GM wouldn't extend it to the CTS and Camaro.. Came up with nothing

[Croc]

Or why they still don't have a Blackberry app. I would bet anything that the vast majority of GM's luxury buyers who own smartphones own a Blackberry. I'd guess the Droids and iPhone are more Chevrolet and GMC territory.

[Potluck]

You mean, the vast majority of GM's luxury buyers who are issued a Blackberry by their I.T. department but would really rather have an iPhone.

[Satty]

If my memory serves me, Android is the best selling smart phone platform, RIM is losing market share quickly.

[Drew Dowdell]

Blackberry is dying. The back end costs are too high. We have thousands of them here at work and they are universally hated. Everyone wants something... anything... other than a Blackberry.

[Paolino]

I can't believe they gave it to the 2010 Lucerne and not the LaCrosse?!