February 2011 Sales: Honda Motor Company

[Drew Dowdell]

American Honda February Sales Up 21.6 Percent

Honda CR-V sets monthly record as light truck sales climb

03/01/2011 - TORRANCE, Calif. American Honda Motor Co., Inc., posted February sales of 98,059, an increase of 21.6 percent compared to February 2010, the company announced today. February marks the fifth straight month of double-digit sales increases for American Honda. Year-to-date sales of 174,328 represent an increase of 17.7 percent.

Honda Division posted February sales of 87,263, an increase of 21.7 percent compared to February 2010, with sales of light truck models increasing 31.8 percent to 39,923. Honda CR-V sales of 19,096 led light truck models, increasing by 61.4 percent and breaking the previous February 2008 sales record of 15,694. Additional light truck models with increased sales included the all-new Odyssey, up 17.3 percent to 8,744; the Pilot, up 23.3 percent to 8,224; and the Element, up 35.0 percent to 1,241. Car models with year-over-year sales increases included the Civic, up 16.1 percent to 19,121; and the Fit, up 43.6 percent to 4,200. Accord was the best-selling Honda vehicle for the month with sales of 22,916, up 2.0 percent.

"Honda models available with four-wheel drive like the CR-V and Pilot saw sales increase significantly in February as people looked for ways to outsmart the bad weather," said John Mendel, executive vice president of sales for American Honda. "The versatile, efficient and capable CR-V continues to solidify its position as the best-selling* SUV in America by setting a new monthly record."

Acura Division sales increased 20.8 percent to 10,796. The Acura MDX led the division with sales of 3,845, an increase of 17.7 percent. Sales of the TSX increased 31.6 percent to 2,794, beating the previous February record of 2,769 set in 2007. RDX sales of 1,344 represent a 58.1 percent increase for the model.

*The CR-V continues to be the best-selling SUV in the United States for the fifth straight year with calendar-year 2010 results of 203,714.