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Fiat's Dealer Rollout Running Behind

William Maley

By William Maley
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William Maley

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Fiat's Dealer Rollout Running Behind

William Maley - Editor/Reporter - CheersandGears.com

February 27, 2011

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By the end of February 2011, Fiat was to have all 130 planned dealerships open. Now, their goal has been pushed back to September. Laura Soave, head of Fiat said about the delays,

"We've approved all of the dealers' plans. So now it's just a matter of going through the process."

She explained some of delays come from dealers waiting on approvals on permits from local governments. Right now, a dozen Fiat dealers are open with another eight to open by the end of February. By March, thirty to forty dealers will be open. Perfect timing since first shipments of 500s come in late March for dealers.

Source: Automotive News (Sub Req) Chrysler: Fiat's U.S. rollout behind schedule

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