January 2011 Sales: Mazda USA

Drew Dowdell · February 2, 2011

IRVINE, Calif. – Mazda North American Operations (MNAO) today reported January 2011 sales of 14,267, a decrease of 9.1 percent versus January of 2010, primarily due to a substantial reduction in fleet sales this month. Mazda has placed a high priority on the strength of residual values, as proven by the company’s top-three placing in ALG’s most recent study, and CX-9’s positioning as the top-placed vehicle in its category in residual value.

As consumer confidence begins to return, sales of crossover SUVs are on the rise, with Mazda’s successful choices posting record sales gains for the month. CX-9 posted its best January ever with sales of 2,054 vehicles, up 35.9 percent. CX-7 recorded its best January since 2008, with sales of 2,357 vehicles, up 45.3 percent.

Mazda5 recorded its best sales month since April 2010 with 1,547 vehicles sold. The all-new 2012 Mazda5, with its superior packaging and the unique functionality of its flexible seat arrangements, sliding doors, stylish design, outstanding handling, fuel efficiency and high level of safety, arrives in dealerships this month.

Rounding out Mazda’s North American sales, Mazda Motor de Mexico (MMdM) reported its best January ever, with sales of 2,258 vehicles representing an increase of 32 percent, while Mazda Canada Inc. (MCI) sold 3,688 vehicles, down 12 percent compared to last January.

</td> <td class="xl65" style="width: 11pt;" width="14">

</td> <td colspan="7" class="xl130" style="width: 260pt;" width="345">Month-To-Date</td> <td colspan="7" class="xl131" style="width: 268pt;" width="355">Year-To-Date</td> </tr> <tr style="height: 7.5pt;" height="10"> <td class="xl65" style="height: 7.5pt;" height="10">

</td> <td class="xl65">

</td> <td class="xl77">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl84" style="height: 12.75pt;" height="17">

</td> <td class="xl84">

</td> <td class="xl84">January</td> <td class="xl84">

</td> <td class="xl84">%</td> <td class="xl84">

</td> <td class="xl110">% MTD</td> <td class="xl84">January</td> <td class="xl84">

</td> <td class="xl84">January</td> <td class="xl84">

</td> <td class="xl84">%</td> <td class="xl84">

</td> <td class="xl110">% YTD</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl84" style="height: 12.75pt;" height="17">

</td> <td class="xl84">

</td> <td class="xl80">2011</td> <td class="xl80">

</td> <td class="xl102">2010</td> <td class="xl80">

</td> <td class="xl80">Change</td> <td class="xl84">

</td> <td class="xl116">DSR</td> <td class="xl80">2011</td> <td class="xl80">

</td> <td class="xl80">2010</td> <td class="xl80">

</td> <td class="xl80">Change</td> <td class="xl84">

</td> <td class="xl116">DSR</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl103">

</td> <td class="xl65">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl115">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda2</td> <td class="xl65">

</td> <td class="xl88"> 479 </td> <td class="xl65">

</td> <td class="xl89"> - </td> <td class="xl65">

</td> <td class="xl69">N/A</td> <td class="xl65">

</td> <td class="xl69">N/A</td> <td class="xl88"> 479 </td> <td class="xl88" align="center">#</td> <td class="xl88"> - </td> <td class="xl69">

</td> <td class="xl69">N/A</td> <td class="xl65">

</td> <td class="xl69">N/A</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda3</td> <td class="xl65">

</td> <td class="xl88"> 5,015 </td> <td class="xl88">

</td> <td class="xl89"> 7,368 </td> <td class="xl78">

</td> <td class="xl105">(31.9)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(31.9)%</td> <td class="xl88"> 5,015 </td> <td class="xl88">

</td> <td class="xl88"> 7,368 </td> <td class="xl78">

</td> <td class="xl105">(31.9)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(31.9)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda5</td> <td class="xl65">

</td> <td class="xl88"> 1,547 </td> <td class="xl88">

</td> <td class="xl89"> 1,627 </td> <td class="xl78">

</td> <td class="xl105">(4.9)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(4.9)%</td> <td class="xl88"> 1,547 </td> <td class="xl88">

</td> <td class="xl88"> 1,627 </td> <td class="xl78">

</td> <td class="xl105">(4.9)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(4.9)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl70" style="height: 18pt;" height="24">Mazda6</td> <td class="xl65">

</td> <td class="xl88"> 2,258 </td> <td class="xl88">

</td> <td class="xl89"> 2,884 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(21.7)%</td> <td class="xl88"> 2,258 </td> <td class="xl88">

</td> <td class="xl88"> 2,884 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(21.7)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">MX-5 Miata</td> <td class="xl65">

</td> <td class="xl88"> 289 </td> <td class="xl88">

</td> <td class="xl89"> 356 </td> <td class="xl78">

</td> <td class="xl105">(18.%</td> <td class="xl78">

</td> <td class="xl115" align="right">(18.%</td> <td class="xl88"> 289 </td> <td class="xl88">

</td> <td class="xl88"> 356 </td> <td class="xl78">

</td> <td class="xl105">(18.%</td> <td class="xl65">

</td> <td class="xl115" align="right">(18.%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">RX-8</td> <td class="xl65">

</td> <td class="xl88"> 66 </td> <td class="xl88">

</td> <td class="xl89"> 92 </td> <td class="xl78">

</td> <td class="xl105">(28.3)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(28.3)%</td> <td class="xl88"> 66 </td> <td class="xl88">

</td> <td class="xl88"> 92 </td> <td class="xl78">

</td> <td class="xl105">(28.3)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(28.3)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CX-7</td> <td class="xl65">

</td> <td class="xl88"> 2,357 </td> <td class="xl88">

</td> <td class="xl89"> 1,622 </td> <td class="xl78">

</td> <td class="xl105">45.3%</td> <td class="xl78">

</td> <td class="xl115" align="right">45.3%</td> <td class="xl88"> 2,357 </td> <td class="xl88">

</td> <td class="xl88"> 1,622 </td> <td class="xl78">

</td> <td class="xl105">45.3%</td> <td class="xl65">

</td> <td class="xl115" align="right">45.3%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CX-9</td> <td class="xl65">

</td> <td class="xl88"> 2,054 </td> <td class="xl88">

</td> <td class="xl89"> 1,511 </td> <td class="xl78">

</td> <td class="xl105">35.9%</td> <td class="xl78">

</td> <td class="xl115" align="right">35.9%</td> <td class="xl88"> 2,054 </td> <td class="xl88">

</td> <td class="xl88"> 1,511 </td> <td class="xl78">

</td> <td class="xl105">35.9%</td> <td class="xl65">

</td> <td class="xl115" align="right">35.9%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Tribute</td> <td class="xl65">

</td> <td class="xl88"> 202 </td> <td class="xl88">

</td> <td class="xl89"> 230 </td> <td class="xl78">

</td> <td class="xl105">(12.2)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(12.2)%</td> <td class="xl88"> 202 </td> <td class="xl88">

</td> <td class="xl88"> 230 </td> <td class="xl78">

</td> <td class="xl105">(12.2)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(12.2)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">B-Series Truck</td> <td class="xl65">

</td> <td class="xl88"> - </td> <td class="xl88">

</td> <td class="xl89"> 4 </td> <td class="xl78">

</td> <td class="xl105">(100.0)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(100.0)%</td> <td class="xl88"> - </td> <td class="xl88">

</td> <td class="xl88"> 4 </td> <td class="xl78">

</td> <td class="xl105">(100.0)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(100.0)%</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl65">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl67" style="height: 12.75pt;" height="17">Total Vehicles</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CARS</td> <td class="xl65">

</td> <td class="xl88"> 9,654 </td> <td class="xl88">

</td> <td class="xl88"> 12,327 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(21.7)%</td> <td class="xl88"> 9,654 </td> <td class="xl88">

</td> <td class="xl88"> 12,327 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(21.7)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">TRUCKS</td> <td class="xl68">

</td> <td class="xl90"> 4,613 </td> <td class="xl90">

</td> <td class="xl90"> 3,367 </td> <td class="xl85">

</td> <td class="xl106">37.0%</td> <td class="xl85">

</td> <td class="xl115" align="right">37.0%</td> <td class="xl90"> 4,613 </td> <td class="xl90">

</td> <td class="xl90"> 3,367 </td> <td class="xl85">

</td> <td class="xl106">37.0%</td> <td class="xl68">

</td> <td class="xl115" align="right">37.0%</td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl65" style="height: 15pt;" height="20">

</td> <td class="xl65">

</td> <td class="xl91">

</td> <td class="xl86">

</td> <td class="xl107">

</td> <td class="xl86">

</td> <td class="xl115">

</td> <td class="xl91">

</td> <td class="xl86">

</td> <td class="xl107">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl66" style="height: 15pt;" height="20">TOTAL</td> <td class="xl65">

</td> <td class="xl92"> 14,267 </td> <td class="xl92">

</td> <td class="xl92"> 15,694 </td> <td class="xl87">

</td> <td class="xl108">(9.1)%</td> <td class="xl87">

</td> <td class="xl122" align="right">(9.1)%</td> <td class="xl92"> 14,267 </td> <td class="xl92">

</td> <td class="xl92"> 15,694 </td> <td class="xl87">

</td> <td class="xl108">(9.1)%</td> <td class="xl67">

</td> <td class="xl122" align="right">(9.1)%</td> </tr> <tr style="height: 17.25pt;" height="23"> <td class="xl66" style="height: 17.25pt;" height="23">

</td> <td class="xl65">

</td> <td class="xl93">

</td> <td class="xl94">

</td> <td class="xl80">

</td> <td class="xl81">

</td> <td class="xl80">

</td> <td class="xl115">

</td> <td class="xl93">

</td> <td class="xl80">

</td> <td class="xl81">

</td> <td class="xl67">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12pt;" height="16"> <td class="xl65" style="height: 12pt;" height="16">

</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl78">

</td> <td class="xl118"> </td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl76"> </td> <td class="xl118"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl71" style="height: 12.75pt;" height="17">MEMO:</td> <td class="xl72"> </td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl96"> </td> <td class="xl82"> </td> <td class="xl83"> </td> <td class="xl82"> </td> <td class="xl115">

</td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl82"> </td> <td class="xl83"> </td> <td class="xl65">

</td> <td class="xl119" style="border-top: medium none;"> </td> </tr> <tr style="height: 8.25pt;" height="11"> <td class="xl73" style="height: 8.25pt;" height="11"> </td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">IMPORT CAR</td> <td class="xl65">

</td> <td class="xl113"> 7,396 </td> <td class="xl88">

</td> <td class="xl113"> 9,443 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl113"> 7,396 </td> <td class="xl88">

</td> <td class="xl113"> 9,443 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl73" style="height: 15pt;" height="20">IMPORT TRUCK</td> <td class="xl65">

</td> <td class="xl114"> 4,411 </td> <td class="xl97">

</td> <td class="xl114"> 3,133 </td> <td class="xl112" align="center">#</td> <td class="xl109">40.8%</td> <td class="xl98">

</td> <td class="xl117">

</td> <td class="xl114"> 4,411 </td> <td class="xl97">

</td> <td class="xl114"> 3,133 </td> <td class="xl98">

</td> <td class="xl109">40.8%</td> <td class="xl65">

</td> <td class="xl121"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">IMPORT TOTAL</td> <td class="xl65">

</td> <td class="xl101"> 11,807 </td> <td class="xl101">

</td> <td class="xl101"> 12,576 </td> <td class="xl84">

</td> <td class="xl110">(6.1)%</td> <td class="xl84">

</td> <td class="xl123">

</td> <td class="xl101"> 11,807 </td> <td class="xl101">

</td> <td class="xl101"> 12,576 </td> <td class="xl84">

</td> <td class="xl110">(6.1)%</td> <td class="xl65">

</td> <td class="xl126"> </td> </tr> <tr style="height: 9pt;" height="12"> <td class="xl73" style="height: 9pt;" height="12"> </td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">DOMESTIC CAR</td> <td class="xl65">

</td> <td class="xl113"> 2,258 </td> <td class="xl88">

</td> <td class="xl113"> 2,884 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl113"> 2,258 </td> <td class="xl88">

</td> <td class="xl113"> 2,884 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl73" style="height: 15pt;" height="20">DOMESTIC TRUCK</td> <td class="xl65">

</td> <td class="xl114"> 202 </td> <td class="xl97">

</td> <td class="xl114"> 234 </td> <td class="xl98">

</td> <td class="xl109">(13.7)%</td> <td class="xl98">

</td> <td class="xl117">

</td> <td class="xl114"> 202 </td> <td class="xl97">

</td> <td class="xl114"> 234 </td> <td class="xl98">

</td> <td class="xl109">(13.7)%</td> <td class="xl65">

</td> <td class="xl121"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl75" style="height: 12.75pt;" height="17">DOMESTIC TOTALS</td> <td class="xl76"> </td> <td class="xl99"> 2,460 </td> <td class="xl99"> </td> <td class="xl99"> 3,118 </td> <td class="xl100"> </td> <td class="xl111">(21.1)%</td> <td class="xl100"> </td> <td class="xl124"> </td> <td class="xl99"> 2,460 </td> <td class="xl99"> </td> <td class="xl99"> 3,118 </td> <td class="xl100"> </td> <td class="xl111">(21.1)%</td> <td class="xl76"> </td> <td class="xl125"> </td> </tr> <tr style="height: 11.25pt;" height="15"> <td class="xl67" style="height: 11.25pt;" height="15">Selling Days</td> <td class="xl65">

</td> <td class="xl128">24</td> <td class="xl74">

</td> <td class="xl129">24</td> <td class="xl65">

</td> <td class="xl104">

</td> <td class="xl65">

</td> <td class="xl128">24</td> <td class="xl127">

</td> <td class="xl128">24</td> <td class="xl65">

</td> <td class="xl104">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> </tbody></table>

regfootball · February 2, 2011

mazda6 is a good car, they need to do something to boost sales.

Drew Dowdell · February 2, 2011

mazda6 is a good car, they need to do something to boost sales.

It's always looked... unfinished to me... like some trim pieces fell off or something.

William Maley · February 2, 2011

mazda6 is a good car, they need to do something to boost sales.

How about marketing the 6? Think about the last time you saw an ad for the 6..

daves87rs · February 2, 2011

How about marketing the 6? Think about the last time you saw an ad for the 6..

Yep....

regfootball · February 2, 2011

i think it's styling was dated out of the box.

mazda did fix some interior bits for 2011. the seat cloth and door inserts are much nicer and i think some of the dash and switchgear was livened up.

i think mazda's mpg figures hurt them.

but it's a good car. but if it looks dumpy and they don't advertise it....no wonder it doesn't sell.

Does mazda even advertise on TV much anymore?

CX-7 increased because they added a standard non turbo model that helps keep the price down. CX-7 would be a neat crossover in about the sweet size but I hear its slow and myself i really hate the interior on it.

How about marketing the 6? Think about the last time you saw an ad for the 6..

yep!

balthazar · February 2, 2011

Fleet sales must be off- last I heard the 6 was 60% fleet.

Satty · February 2, 2011

Fleet sales must be off- last I heard the 6 was 60% fleet.

19.9% for the 2009 model year

pow · February 2, 2011

Mazda 6 is essentially a more evolved Ford Fusion... and the Fusion is a more evolved MK1 Mazda 6. Therefore, you'd expect 6 sales to be at least somewhat close to Fusion, but no.

Interestingly, the Mazda is made in Flat Rock, USA next to Mustangs by the UAW, while the Ford is made in Hermosillo, Mexico.

Edited February 2, 2011 by pow

regfootball · February 2, 2011

Mazda really needs a PR buzz with something for the 6, maybe put in a powertrain that can get decent mpg for starters.

balthazar · February 2, 2011

19.9% for the 2009 model year.

There you go. If mazda can get that back up around 50%, they'd fix their sales issue with the 6.

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January 2011 Sales: Mazda USA

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