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January 2011 Sales: Mazda USA

Drew Dowdell

By Drew Dowdell
in 2011 Sales Archive

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Drew Dowdell Grand Master

Drew Dowdell

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IRVINE, Calif. – Mazda North American Operations (MNAO) today reported January 2011 sales of 14,267, a decrease of 9.1 percent versus January of 2010, primarily due to a substantial reduction in fleet sales this month. Mazda has placed a high priority on the strength of residual values, as proven by the company’s top-three placing in ALG’s most recent study, and CX-9’s positioning as the top-placed vehicle in its category in residual value.

As consumer confidence begins to return, sales of crossover SUVs are on the rise, with Mazda’s successful choices posting record sales gains for the month. CX-9 posted its best January ever with sales of 2,054 vehicles, up 35.9 percent. CX-7 recorded its best January since 2008, with sales of 2,357 vehicles, up 45.3 percent.

Mazda5 recorded its best sales month since April 2010 with 1,547 vehicles sold. The all-new 2012 Mazda5, with its superior packaging and the unique functionality of its flexible seat arrangements, sliding doors, stylish design, outstanding handling, fuel efficiency and high level of safety, arrives in dealerships this month.

Rounding out Mazda’s North American sales, Mazda Motor de Mexico (MMdM) reported its best January ever, with sales of 2,258 vehicles representing an increase of 32 percent, while Mazda Canada Inc. (MCI) sold 3,688 vehicles, down 12 percent compared to last January.

<table style="border-collapse: collapse; width: 640pt;" width="849" border="0" cellpadding="0" cellspacing="0"><col style="width: 101pt;" width="135"> <col style="width: 11pt;" width="14"> <col style="width: 65pt;" width="86"> <col style="width: 12pt;" width="16"> <col style="width: 52pt;" width="69"> <col style="width: 13pt;" width="17"> <col style="width: 56pt;" width="74"> <col style="width: 12pt;" width="16"> <col style="width: 50pt;" width="67"> <col style="width: 65pt;" width="86"> <col style="width: 12pt;" width="16"> <col style="width: 65pt;" width="86"> <col style="width: 13pt;" width="17"> <col style="width: 50pt;" width="66"> <col style="width: 13pt;" width="17"> <col style="width: 50pt;" width="67"> <tbody><tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt; width: 101pt;" width="135" height="17">

</td> <td class="xl65" style="width: 11pt;" width="14">

</td> <td colspan="7" class="xl130" style="width: 260pt;" width="345">Month-To-Date</td> <td colspan="7" class="xl131" style="width: 268pt;" width="355">Year-To-Date</td> </tr> <tr style="height: 7.5pt;" height="10"> <td class="xl65" style="height: 7.5pt;" height="10">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl77">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl84" style="height: 12.75pt;" height="17">

</td> <td class="xl84">

</td> <td class="xl84">January</td> <td class="xl84">

</td> <td class="xl84">January</td> <td class="xl84">

</td> <td class="xl84">%</td> <td class="xl84">

</td> <td class="xl110">% MTD</td> <td class="xl84">January</td> <td class="xl84">

</td> <td class="xl84">January</td> <td class="xl84">

</td> <td class="xl84">%</td> <td class="xl84">

</td> <td class="xl110">% YTD</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl84" style="height: 12.75pt;" height="17">

</td> <td class="xl84">

</td> <td class="xl80">2011</td> <td class="xl80">

</td> <td class="xl102">2010</td> <td class="xl80">

</td> <td class="xl80">Change</td> <td class="xl84">

</td> <td class="xl116">DSR</td> <td class="xl80">2011</td> <td class="xl80">

</td> <td class="xl80">2010</td> <td class="xl80">

</td> <td class="xl80">Change</td> <td class="xl84">

</td> <td class="xl116">DSR</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl103">

</td> <td class="xl65">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl115">

</td> <td class="xl69">

</td> <td class="xl69">

</td> <td class="xl69">

</td> <td class="xl69">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda2</td> <td class="xl65">

</td> <td class="xl88"> 479 </td> <td class="xl65">

</td> <td class="xl89"> - </td> <td class="xl65">

</td> <td class="xl69">N/A</td> <td class="xl65">

</td> <td class="xl69">N/A</td> <td class="xl88"> 479 </td> <td class="xl88" align="center">#</td> <td class="xl88"> - </td> <td class="xl69">

</td> <td class="xl69">N/A</td> <td class="xl65">

</td> <td class="xl69">N/A</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda3</td> <td class="xl65">

</td> <td class="xl88"> 5,015 </td> <td class="xl88">

</td> <td class="xl89"> 7,368 </td> <td class="xl78">

</td> <td class="xl105">(31.9)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(31.9)%</td> <td class="xl88"> 5,015 </td> <td class="xl88">

</td> <td class="xl88"> 7,368 </td> <td class="xl78">

</td> <td class="xl105">(31.9)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(31.9)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda5</td> <td class="xl65">

</td> <td class="xl88"> 1,547 </td> <td class="xl88">

</td> <td class="xl89"> 1,627 </td> <td class="xl78">

</td> <td class="xl105">(4.9)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(4.9)%</td> <td class="xl88"> 1,547 </td> <td class="xl88">

</td> <td class="xl88"> 1,627 </td> <td class="xl78">

</td> <td class="xl105">(4.9)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(4.9)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl70" style="height: 18pt;" height="24">Mazda6</td> <td class="xl65">

</td> <td class="xl88"> 2,258 </td> <td class="xl88">

</td> <td class="xl89"> 2,884 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(21.7)%</td> <td class="xl88"> 2,258 </td> <td class="xl88">

</td> <td class="xl88"> 2,884 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(21.7)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">MX-5 Miata</td> <td class="xl65">

</td> <td class="xl88"> 289 </td> <td class="xl88">

</td> <td class="xl89"> 356 </td> <td class="xl78">

</td> <td class="xl105">(18.8)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(18.8)%</td> <td class="xl88"> 289 </td> <td class="xl88">

</td> <td class="xl88"> 356 </td> <td class="xl78">

</td> <td class="xl105">(18.8)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(18.8)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">RX-8</td> <td class="xl65">

</td> <td class="xl88"> 66 </td> <td class="xl88">

</td> <td class="xl89"> 92 </td> <td class="xl78">

</td> <td class="xl105">(28.3)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(28.3)%</td> <td class="xl88"> 66 </td> <td class="xl88">

</td> <td class="xl88"> 92 </td> <td class="xl78">

</td> <td class="xl105">(28.3)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(28.3)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CX-7</td> <td class="xl65">

</td> <td class="xl88"> 2,357 </td> <td class="xl88">

</td> <td class="xl89"> 1,622 </td> <td class="xl78">

</td> <td class="xl105">45.3%</td> <td class="xl78">

</td> <td class="xl115" align="right">45.3%</td> <td class="xl88"> 2,357 </td> <td class="xl88">

</td> <td class="xl88"> 1,622 </td> <td class="xl78">

</td> <td class="xl105">45.3%</td> <td class="xl65">

</td> <td class="xl115" align="right">45.3%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CX-9</td> <td class="xl65">

</td> <td class="xl88"> 2,054 </td> <td class="xl88">

</td> <td class="xl89"> 1,511 </td> <td class="xl78">

</td> <td class="xl105">35.9%</td> <td class="xl78">

</td> <td class="xl115" align="right">35.9%</td> <td class="xl88"> 2,054 </td> <td class="xl88">

</td> <td class="xl88"> 1,511 </td> <td class="xl78">

</td> <td class="xl105">35.9%</td> <td class="xl65">

</td> <td class="xl115" align="right">35.9%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Tribute</td> <td class="xl65">

</td> <td class="xl88"> 202 </td> <td class="xl88">

</td> <td class="xl89"> 230 </td> <td class="xl78">

</td> <td class="xl105">(12.2)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(12.2)%</td> <td class="xl88"> 202 </td> <td class="xl88">

</td> <td class="xl88"> 230 </td> <td class="xl78">

</td> <td class="xl105">(12.2)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(12.2)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">B-Series Truck</td> <td class="xl65">

</td> <td class="xl88"> - </td> <td class="xl88">

</td> <td class="xl89"> 4 </td> <td class="xl78">

</td> <td class="xl105">(100.0)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(100.0)%</td> <td class="xl88"> - </td> <td class="xl88">

</td> <td class="xl88"> 4 </td> <td class="xl78">

</td> <td class="xl105">(100.0)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(100.0)%</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl65">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl67" style="height: 12.75pt;" height="17">Total Vehicles</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CARS</td> <td class="xl65">

</td> <td class="xl88"> 9,654 </td> <td class="xl88">

</td> <td class="xl88"> 12,327 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl78">

</td> <td class="xl115" align="right">(21.7)%</td> <td class="xl88"> 9,654 </td> <td class="xl88">

</td> <td class="xl88"> 12,327 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl65">

</td> <td class="xl115" align="right">(21.7)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">TRUCKS</td> <td class="xl68">

</td> <td class="xl90"> 4,613 </td> <td class="xl90">

</td> <td class="xl90"> 3,367 </td> <td class="xl85">

</td> <td class="xl106">37.0%</td> <td class="xl85">

</td> <td class="xl115" align="right">37.0%</td> <td class="xl90"> 4,613 </td> <td class="xl90">

</td> <td class="xl90"> 3,367 </td> <td class="xl85">

</td> <td class="xl106">37.0%</td> <td class="xl68">

</td> <td class="xl115" align="right">37.0%</td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl65" style="height: 15pt;" height="20">

</td> <td class="xl65">

</td> <td class="xl91">

</td> <td class="xl91">

</td> <td class="xl91">

</td> <td class="xl86">

</td> <td class="xl107">

</td> <td class="xl86">

</td> <td class="xl115">

</td> <td class="xl91">

</td> <td class="xl91">

</td> <td class="xl91">

</td> <td class="xl86">

</td> <td class="xl107">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl66" style="height: 15pt;" height="20">TOTAL</td> <td class="xl65">

</td> <td class="xl92"> 14,267 </td> <td class="xl92">

</td> <td class="xl92"> 15,694 </td> <td class="xl87">

</td> <td class="xl108">(9.1)%</td> <td class="xl87">

</td> <td class="xl122" align="right">(9.1)%</td> <td class="xl92"> 14,267 </td> <td class="xl92">

</td> <td class="xl92"> 15,694 </td> <td class="xl87">

</td> <td class="xl108">(9.1)%</td> <td class="xl67">

</td> <td class="xl122" align="right">(9.1)%</td> </tr> <tr style="height: 17.25pt;" height="23"> <td class="xl66" style="height: 17.25pt;" height="23">

</td> <td class="xl65">

</td> <td class="xl93">

</td> <td class="xl93">

</td> <td class="xl94">

</td> <td class="xl80">

</td> <td class="xl81">

</td> <td class="xl80">

</td> <td class="xl115">

</td> <td class="xl93">

</td> <td class="xl93">

</td> <td class="xl93">

</td> <td class="xl80">

</td> <td class="xl81">

</td> <td class="xl67">

</td> <td class="xl115">

</td> </tr> <tr style="height: 12pt;" height="16"> <td class="xl65" style="height: 12pt;" height="16">

</td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl78">

</td> <td class="xl118"> </td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl76"> </td> <td class="xl118"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl71" style="height: 12.75pt;" height="17">MEMO:</td> <td class="xl72"> </td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl96"> </td> <td class="xl82"> </td> <td class="xl83"> </td> <td class="xl82"> </td> <td class="xl115">

</td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl95"> </td> <td class="xl82"> </td> <td class="xl83"> </td> <td class="xl65">

</td> <td class="xl119" style="border-top: medium none;"> </td> </tr> <tr style="height: 8.25pt;" height="11"> <td class="xl73" style="height: 8.25pt;" height="11"> </td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl79">

</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">IMPORT CAR</td> <td class="xl65">

</td> <td class="xl113"> 7,396 </td> <td class="xl88">

</td> <td class="xl113"> 9,443 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl113"> 7,396 </td> <td class="xl88">

</td> <td class="xl113"> 9,443 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl73" style="height: 15pt;" height="20">IMPORT TRUCK</td> <td class="xl65">

</td> <td class="xl114"> 4,411 </td> <td class="xl97">

</td> <td class="xl114"> 3,133 </td> <td class="xl112" align="center">#</td> <td class="xl109">40.8%</td> <td class="xl98">

</td> <td class="xl117">

</td> <td class="xl114"> 4,411 </td> <td class="xl97">

</td> <td class="xl114"> 3,133 </td> <td class="xl98">

</td> <td class="xl109">40.8%</td> <td class="xl65">

</td> <td class="xl121"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">IMPORT TOTAL</td> <td class="xl65">

</td> <td class="xl101"> 11,807 </td> <td class="xl101">

</td> <td class="xl101"> 12,576 </td> <td class="xl84">

</td> <td class="xl110">(6.1)%</td> <td class="xl84">

</td> <td class="xl123">

</td> <td class="xl101"> 11,807 </td> <td class="xl101">

</td> <td class="xl101"> 12,576 </td> <td class="xl84">

</td> <td class="xl110">(6.1)%</td> <td class="xl65">

</td> <td class="xl126"> </td> </tr> <tr style="height: 9pt;" height="12"> <td class="xl73" style="height: 9pt;" height="12"> </td> <td class="xl65">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl89">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl88">

</td> <td class="xl78">

</td> <td class="xl105">

</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl73" style="height: 12.75pt;" height="17">DOMESTIC CAR</td> <td class="xl65">

</td> <td class="xl113"> 2,258 </td> <td class="xl88">

</td> <td class="xl113"> 2,884 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl78">

</td> <td class="xl115">

</td> <td class="xl113"> 2,258 </td> <td class="xl88">

</td> <td class="xl113"> 2,884 </td> <td class="xl78">

</td> <td class="xl105">(21.7)%</td> <td class="xl65">

</td> <td class="xl120"> </td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl73" style="height: 15pt;" height="20">DOMESTIC TRUCK</td> <td class="xl65">

</td> <td class="xl114"> 202 </td> <td class="xl97">

</td> <td class="xl114"> 234 </td> <td class="xl98">

</td> <td class="xl109">(13.7)%</td> <td class="xl98">

</td> <td class="xl117">

</td> <td class="xl114"> 202 </td> <td class="xl97">

</td> <td class="xl114"> 234 </td> <td class="xl98">

</td> <td class="xl109">(13.7)%</td> <td class="xl65">

</td> <td class="xl121"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl75" style="height: 12.75pt;" height="17">DOMESTIC TOTALS</td> <td class="xl76"> </td> <td class="xl99"> 2,460 </td> <td class="xl99"> </td> <td class="xl99"> 3,118 </td> <td class="xl100"> </td> <td class="xl111">(21.1)%</td> <td class="xl100"> </td> <td class="xl124"> </td> <td class="xl99"> 2,460 </td> <td class="xl99"> </td> <td class="xl99"> 3,118 </td> <td class="xl100"> </td> <td class="xl111">(21.1)%</td> <td class="xl76"> </td> <td class="xl125"> </td> </tr> <tr style="height: 11.25pt;" height="15"> <td class="xl67" style="height: 11.25pt;" height="15">Selling Days</td> <td class="xl65">

</td> <td class="xl128">24</td> <td class="xl74">

</td> <td class="xl129">24</td> <td class="xl65">

</td> <td class="xl104">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl128">24</td> <td class="xl127">

</td> <td class="xl128">24</td> <td class="xl65">

</td> <td class="xl104">

</td> <td class="xl65">

</td> <td class="xl115">

</td> </tr> </tbody></table>

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regfootball Community Regular

regfootball

Posted
Posted

i think it's styling was dated out of the box.

mazda did fix some interior bits for 2011. the seat cloth and door inserts are much nicer and i think some of the dash and switchgear was livened up.

i think mazda's mpg figures hurt them.

but it's a good car. but if it looks dumpy and they don't advertise it....no wonder it doesn't sell.

Does mazda even advertise on TV much anymore?

CX-7 increased because they added a standard non turbo model that helps keep the price down. CX-7 would be a neat crossover in about the sweet size but I hear its slow and myself i really hate the interior on it.

How about marketing the 6? Think about the last time you saw an ad for the 6..

yep!

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pow Newbie

pow

Posted
Posted (edited)

Mazda 6 is essentially a more evolved Ford Fusion... and the Fusion is a more evolved MK1 Mazda 6. Therefore, you'd expect 6 sales to be at least somewhat close to Fusion, but no.

Interestingly, the Mazda is made in Flat Rock, USA next to Mustangs by the UAW, while the Ford is made in Hermosillo, Mexico.

Edited by pow
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