January 2011 Sales: Subaru of America

[Drew Dowdell]

Subaru of America, Inc. Reports Record January 2011 Sales

--Sales continue to climb in fourth calendar year of growth --

-- up 21% year-over-year--

CHERRY HILL, N.J., Feb. 1, 2011 /PRNewswire/ -- On the back of record-breaking sales in 2010, Subaru of America, Inc. today reported a continued upward swing for the Subaru brand by posting record January sales of 18,858, up 21% versus January 2010.

(Logo: http://photos.prnewswire.com/prnh/20080325/SUBARULOGO )

The company finished 2010 as a top 10 sales brand, and the only manufacturer to show a sales increase for three straight years. As in 2010, Legacy, Outback and Forester models led the January sales increases.

Now firmly established as a 2% plus market share brand, Subaru products continue to demonstrate their suitability for today's market, and with its innovative cut-through-the-clutter Marketing programs such as the upcoming "Super Sunday Dog Walk" where Subaru invites dog owners to get some exercise at half-time, awards for safety from the IIHS, resale values from KBB and residual values from ALG, the brand is clearly in a healthy position.

<table style="border-collapse: collapse; border: medium none;" cellpadding="1" cellspacing="0"><tbody><tr><td colspan="5" valign="bottom">

</td><td>

</td></tr><tr><td style="border-bottom: 1pt solid black; border-right: 1pt solid black;" valign="bottom">

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black;" valign="bottom">Jan '11

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black;" valign="bottom">Jan '10

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-right: 1pt solid black;" valign="bottom">% chg

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-top: 1pt solid black; border-right: 1pt solid black;" valign="bottom">Forester

</td><td style="border-top: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">5,806

</td><td style="border-top: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">4,943

</td><td style="border-top: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">17.5%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-right: 1pt solid black;" valign="bottom">Impreza

</td><td style="border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">3,346

</td><td style="padding-right: 12pt; padding-left: 5pt;" valign="bottom">2,497

</td><td style="border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">34%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-right: 1pt solid black;" valign="bottom">Legacy

</td><td style="border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">2,528

</td><td style="padding-right: 12pt; padding-left: 5pt;" valign="bottom">2,448

</td><td style="border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">3.3%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-right: 1pt solid black;" valign="bottom">Outback

</td><td style="border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">6,980

</td><td style="padding-right: 12pt; padding-left: 5pt;" valign="bottom">5,467

</td><td style="border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">27.7%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-bottom: 1pt solid black; border-right: 1pt solid black;" valign="bottom">Tribeca

</td><td style="border-bottom: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">198

</td><td style="border-bottom: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">256

</td><td style="border-bottom: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">-22.7%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td style="border-top: 1pt solid black; border-right: 1pt solid black;" valign="bottom">

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">18,858

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; padding-right: 12pt; padding-left: 5pt;" valign="bottom">15,611

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt; padding-left: 5pt;" valign="bottom">20.8%

</td><td valign="bottom">

</td><td>

</td></tr><tr><td colspan="5" valign="bottom">

</td><td>

</td></tr><tr><td>

</td><td>

</td><td>

</td><td>

</td><td>

</td></tr></tbody></table>

"2011 promises to be another great year for the Subaru brand," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our strong performance is carrying through from 2010 and with new product coming in 2011, we are well placed to set yet another sales record this year."

Thomas J. Doll, executive vice president and COO, Subaru of America, Inc said; "We are pleased to be beginning 2011 as we finished 2010, by setting records. This is not only the 11th month in a row where our franchise has set a new monthly sales record, but also exceeded our January 2010 sales by 21%. Our franchise continues to be on a roll."

[regfootball]

few models, expand on the strengths and improve to more of what people want.

build it over time, keep your brand identity consistent.

when that new impreza hits this summer it should be interesting.