January 2011 Sales: American Honda

[Drew Dowdell]

2/01/2011 - TORRANCE, Calif. American Honda Motor Co., Inc., posted January sales of 76,269 vehicles, an increase of 13.0 percent, the company announced today. Honda Division posted January sales of 68,308, an increase of 13.2 percent versus January 2010.

The CR-V was the top-selling Honda model with record January sales of 16,339, up 68.9 percent, leading overall Honda Division light-truck sales of 33,455, a 48.0 percent increase. The all-new 2011 Odyssey continued to win new customers with sales of 7,022, up 44.4 percent, and the Pilot had a strong showing with 6,703, up 37.8 percent. Amid an overall Honda Division car sales decrease of 7.6 percent to 34,853, the fuel-efficient Insight hybrid set a new January sales record of 1,554, up 18.9 percent from the prior year, and sales of the versatile Fit increased 60.0 percent to 4,314.

"January is traditionally a challenging sales month after a strong year-end push, and we're happy to see strong interest in our light trucks and small cars," said John Mendel, executive vice president of sales for American Honda. "With the top-selling CR-V and all-new Odyssey selling extremely well, we look forward to growing our business further in 2011."

Acura Division posted January sales of 7,961, an increase of 11.6 percent versus January 2010, marking the division's 12th straight month of double-digit sales increases. The MDX was the top-selling Acura model for the month with sales of 3,127, up 32.6 percent. Acura TSX sales totaled 1,941, up 7.5 percent, followed by the TL with sales of 1,592, down 19.8 percent.

<table width="775" border="0" cellpadding="0" cellspacing="0"><col style="width: 184pt;" width="245"><col style="width: 68pt;" width="90"><col style="width: 62pt;" width="82"><col style="width: 69pt;" width="92"><col style="width: 70pt;" width="93" span="2"><col style="width: 60pt;" width="80"><tbody><tr style="height: 12.75pt;" height="17"><td class="xl67" style="height: 12.75pt; width: 184pt;" width="245" height="17">For Release: February 1, 2011</td><td class="xl66" style="width: 68pt;" width="90">

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</td><td class="xl66" style="width: 69pt;" width="92">

</td><td class="xl66" style="width: 70pt;" width="93">

</td><td class="xl66" style="width: 70pt;" width="93">

</td><td class="xl66" style="width: 60pt;" width="80">

</td></tr><tr style="height: 15pt;" height="20"><td colspan="7" class="xl120" style="height: 15pt;" height="20">American Honda Vehicle Sales For January 2011</td></tr><tr style="height: 12.4pt;" height="16"><td class="xl66" style="height: 12.4pt;" height="16">

</td><td colspan="3" class="xl68" style="border-right: 1.5pt solid black;" align="center">Month-to-Date</td><td colspan="3" class="xl68" style="" align="center">Year-to-Date</td></tr><tr style="height: 12.4pt;" height="16"><td class="xl66" style="height: 12.4pt;" height="16">

</td><td class="xl70">January</td><td class="xl70">January</td><td class="xl71">DSR**</td><td class="xl70">January</td><td class="xl70">January</td><td class="xl70">DSR**</td></tr><tr style="height: 12.4pt;" height="16"><td class="xl66" style="height: 12.4pt;" height="16">

</td><td class="xl72">2011</td><td class="xl72">2010</td><td class="xl73">% Chg.</td><td class="xl72">2011</td><td class="xl72">2010</td><td class="xl72">% Chg.</td></tr><tr style="height: 13.15pt;" height="17"><td class="xl74" style="height: 13.15pt;" height="17">American Honda Total</td><td class="xl75" align="right">76,269</td><td class="xl75" align="right">67,479</td><td class="xl76" align="right">13.0% </td><td class="xl78" align="right">76,269 </td><td class="xl78" align="right">67,479 </td><td class="xl77" align="right">13.0% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" style="height: 13.15pt;" height="17"> Total Car Sales </td><td class="xl75" align="right">38,546</td><td class="xl75" align="right">41,638</td><td class="xl76" align="right">-7.4% </td><td class="xl78" align="right">38,546 </td><td class="xl78" align="right">41,638 </td><td class="xl77" align="right">-7.4% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" style="height: 13.15pt;" height="17"> Total Truck Sales</td><td class="xl75" align="right">37,723</td><td class="xl75" align="right">25,841</td><td class="xl76" align="right">46.0% </td><td class="xl78" align="right">37,723 </td><td class="xl78" align="right">25,841 </td><td class="xl77" align="right">46.0% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl80" style="height: 13.15pt;" height="17"> Honda Total Car Sales</td><td class="xl81" align="right">34,853</td><td class="xl81" align="right">37,736</td><td class="xl82" align="right">-7.6% </td><td class="xl84" align="right">34,853 </td><td class="xl84" align="right">37,736 </td><td class="xl83" align="right">-7.6% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl80" style="height: 13.15pt;" height="17"> Honda Total Truck Sales</td><td class="xl85" align="right">33,455</td><td class="xl85" align="right">22,611</td><td class="xl82" align="right">48.0% </td><td class="xl86" align="right">33,455 </td><td class="xl86" align="right">22,611 </td><td class="xl83" align="right">48.0% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl80" style="height: 13.15pt;" height="17"> Acura Total Car Sales</td><td class="xl75" align="right">3,693</td><td class="xl75" align="right">3,902</td><td class="xl76" align="right">-5.4% </td><td class="xl78" align="right">3,693 </td><td class="xl78" align="right">3,902 </td><td class="xl77" align="right">-5.4% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl80" style="height: 13.15pt;" height="17"> Acura Total Truck Sales</td><td class="xl75" align="right">4,268</td><td class="xl75" align="right">3,230</td><td class="xl76" align="right">32.1% </td><td class="xl78" align="right">4,268 </td><td class="xl78" align="right">3,230 </td><td class="xl77" align="right">32.1% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl74" style="height: 13.15pt;" height="17">Domestic Car Sales *</td><td class="xl75" align="right">29,030</td><td class="xl75" align="right">35,392</td><td class="xl76" align="right">-18.0% </td><td class="xl78" align="right">29,030 </td><td class="xl78" align="right">35,392 </td><td class="xl77" align="right">-18.0% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" style="height: 13.15pt;" height="17"> Honda Division</td><td class="xl75" align="right">27,438</td><td class="xl81" align="right">33,406</td><td class="xl76" align="right">-17.9% </td><td class="xl78" align="right">27,438 </td><td class="xl78" align="right">33,406 </td><td class="xl77" align="right">-17.9% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" style="height: 13.15pt;" height="17"> Acura Division</td><td class="xl75" align="right">1,592</td><td class="xl75" align="right">1,986</td><td class="xl76" align="right">-19.8% </td><td class="xl78" align="right">1,592 </td><td class="xl78" align="right">1,986 </td><td class="xl77" align="right">-19.8% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl74" style="height: 13.15pt;" height="17">Domestic Truck Sales *</td><td class="xl75" align="right">33,662</td><td class="xl75" align="right">25,302</td><td class="xl76" align="right">33.0% </td><td class="xl78" align="right">33,662 </td><td class="xl78" align="right">25,302 </td><td class="xl77" align="right">33.0% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" style="height: 13.15pt;" height="17"> Honda Division</td><td class="xl75" align="right">29,394</td><td class="xl75" align="right">22,072</td><td class="xl76" align="right">33.2% </td><td class="xl78" align="right">29,394 </td><td class="xl78" align="right">22,072 </td><td class="xl77" align="right">33.2% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" style="height: 13.15pt;" height="17"> Acura Division</td><td class="xl75" align="right">4,268</td><td class="xl75" align="right">3,230</td><td class="xl76" align="right">32.1% </td><td class="xl78" align="right">4,268 </td><td class="xl78" align="right">3,230 </td><td class="xl77" align="right">32.1% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl74" style="height: 13.15pt;" height="17">Import Car Sales</td><td class="xl75" align="right">9,516</td><td class="xl75" align="right">6,246</td><td class="xl76" align="right">52.4% </td><td class="xl78" align="right">9,516 </td><td class="xl78" align="right">6,246 </td><td class="xl77" align="right">52.4% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" style="height: 13.15pt;" height="17"> Honda Division</td><td class="xl75" align="right">7,415</td><td class="xl75" align="right">4,330</td><td class="xl76" align="right">71.2% </td><td class="xl78" align="right">7,415 </td><td class="xl78" align="right">4,330 </td><td class="xl77" align="right">71.2% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" style="height: 13.15pt;" height="17"> Acura Division</td><td class="xl75" align="right">2,101</td><td class="xl75" align="right">1,916</td><td class="xl76" align="right">9.7% </td><td class="xl78" align="right">2,101 </td><td class="xl78" align="right">1,916 </td><td class="xl77" align="right">9.7% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl74" style="height: 13.15pt;" height="17">Import Truck Sales</td><td class="xl75" align="right">4,061</td><td class="xl75" align="right">539</td><td class="xl76" align="right">653.4% </td><td class="xl78" align="right">4,061 </td><td class="xl78" align="right">539 </td><td class="xl77" align="right">653.4% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" style="height: 13.15pt;" height="17"> Honda Division</td><td class="xl75" align="right">4,061</td><td class="xl75" align="right">539</td><td class="xl76" align="right">653.4% </td><td class="xl87" align="right">4,061 </td><td class="xl78" align="right">539 </td><td class="xl77" align="right">653.4% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl88" style="height: 13.15pt;" height="17">MODEL BREAKOUTS BY DIVISION</td><td class="xl89"> </td><td class="xl89"> </td><td class="xl90"> </td><td class="xl78">

</td><td class="xl91"> </td><td class="xl92"> </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl93" style="height: 13.15pt;" height="17">Honda Division Total</td><td class="xl94" align="right">68,308</td><td class="xl94" align="right">60,347</td><td class="xl95" align="right">13.2% </td><td class="xl96" align="right">68,308 </td><td class="xl96" align="right">60,347 </td><td class="xl97" align="right">13.2% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl98" style="height: 13.15pt; border-top: medium none;" height="17"> Fit</td><td class="xl75" align="right">4,314</td><td class="xl75" align="right">2,697</td><td class="xl76" align="right">60.0% </td><td class="xl78" align="right">4,314 </td><td class="xl78" align="right">2,697 </td><td class="xl99" style="border-top: medium none;" align="right">60.0% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl100" style="height: 13.15pt;" height="17"> Accord *</td><td class="xl75" align="right">15,012</td><td class="xl75" align="right">20,759</td><td class="xl76" align="right">-27.7% </td><td class="xl75" align="right">15,012</td><td class="xl75" align="right">20,759</td><td class="xl101" align="right">-27.7% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl100" style="height: 13.15pt;" height="17"> Memo: Accord Crosstour***</td><td class="xl81" align="right">1,556</td><td class="xl81" align="right">1,737</td><td class="xl76" align="right">-10.4% </td><td class="xl84" align="right">1,556 </td><td class="xl84" align="right">1,737 </td><td class="xl101" align="right">-10.4% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl100" style="height: 13.15pt;" height="17"> Civic *</td><td class="xl81" align="right">14,634</td><td class="xl81" align="right">14,693</td><td class="xl82" align="right">-0.4% </td><td class="xl84" align="right">14,634 </td><td class="xl84" align="right">14,693 </td><td class="xl103" align="right">-0.4% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl100" style="height: 13.15pt;" height="17"> Memo: Civic Hybrid</td><td class="xl81" align="right">653</td><td class="xl81" align="right">253</td><td class="xl82" align="right">158.1% </td><td class="xl84" align="right">653 </td><td class="xl84" align="right">253 </td><td class="xl103" align="right">158.1% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl104" style="height: 13.15pt;" height="17"> S2000</td><td class="xl75" align="right">1</td><td class="xl75" align="right">15</td><td class="xl76" align="right">-93.3% </td><td class="xl78" align="right">1 </td><td class="xl78" align="right">15 </td><td class="xl101" align="right">-93.3% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl104" style="height: 13.15pt;" height="17"> Insight</td><td class="xl75" align="right">1,554</td><td class="xl75" align="right">1,307</td><td class="xl76" align="right">18.9% </td><td class="xl78" align="right">1,554 </td><td class="xl78" align="right">1,307 </td><td class="xl101" align="right">18.9% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl104" style="height: 13.15pt;" height="17"> CR-Z</td><td class="xl75" align="right">894</td><td class="xl75" align="right">0</td><td class="xl76"> </td><td class="xl78" align="right">894 </td><td class="xl78" align="right">0 </td><td class="xl101"> </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl104" style="height: 13.15pt;" height="17"> FCX Clarity</td><td class="xl75" align="right">0</td><td class="xl75" align="right">2</td><td class="xl76"> </td><td class="xl105" align="right">0 </td><td class="xl78" align="right">2 </td><td class="xl101"> </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl98" style="height: 13.15pt;" height="17"> Odyssey *</td><td class="xl106" align="right">7,022</td><td class="xl106" align="right">4,863</td><td class="xl107" align="right">44.4% </td><td class="xl78" align="right">7,022 </td><td class="xl108" align="right">4,863 </td><td class="xl99" align="right">44.4% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl104" style="height: 13.15pt;" height="17"> Pilot *</td><td class="xl75" align="right">6,703</td><td class="xl75" align="right">4,865</td><td class="xl76" align="right">37.8% </td><td class="xl78" align="right">6,703 </td><td class="xl78" align="right">4,865 </td><td class="xl101" align="right">37.8% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl104" style="height: 13.15pt;" height="17"> CR-V *</td><td class="xl75" align="right">16,339</td><td class="xl75" align="right">9,672</td><td class="xl76" align="right">68.9% </td><td class="xl78" align="right">16,339 </td><td class="xl78" align="right">9,672 </td><td class="xl101" align="right">68.9% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl104" style="height: 13.15pt;" height="17"> Element *</td><td class="xl75" align="right">980</td><td class="xl75" align="right">736</td><td class="xl76" align="right">33.2% </td><td class="xl78" align="right">980 </td><td class="xl78" align="right">736 </td><td class="xl101" align="right">33.2% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl109" style="height: 13.15pt;" height="17"> Ridgeline</td><td class="xl110" align="right">855</td><td class="xl110" align="right">738</td><td class="xl111" align="right">15.9% </td><td class="xl105" align="right">855 </td><td class="xl105" align="right">738 </td><td class="xl112" align="right">15.9% </td></tr><tr style="height: 12.75pt;" height="17"><td class="xl113" style="height: 12.75pt;" height="17">Acura Division Total</td><td class="xl114" align="right">7,961</td><td class="xl114" align="right">7,132</td><td class="xl115" style="border-top: medium none;" align="right">11.6% </td><td class="xl116" align="right">7,961 </td><td class="xl116" align="right">7,132 </td><td class="xl117" align="right">11.6% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl98" style="height: 13.15pt;" height="17"> TL *</td><td class="xl106" align="right">1,592</td><td class="xl106" align="right">1,986</td><td class="xl107" align="right">-19.8% </td><td class="xl108" align="right">1,592 </td><td class="xl108" align="right">1,986 </td><td class="xl99" align="right">-19.8% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl104" style="height: 13.15pt;" height="17"> TSX</td><td class="xl75" align="right">1,941</td><td class="xl75" align="right">1,806</td><td class="xl76" align="right">7.5% </td><td class="xl78" align="right">1,941 </td><td class="xl78" align="right">1,806 </td><td class="xl101" align="right">7.5% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl100" style="height: 13.15pt;" height="17"> Memo: TSX Wagon</td><td class="xl75" align="right">205</td><td class="xl75" align="right">0</td><td class="xl76"> </td><td class="xl78" align="right">205 </td><td class="xl78" align="right">0 </td><td class="xl101"> </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl104" style="height: 13.15pt;" height="17"> RL</td><td class="xl110" align="right">160</td><td class="xl110" align="right">110</td><td class="xl111" align="right">45.5% </td><td class="xl105" align="right">160 </td><td class="xl105" align="right">110 </td><td class="xl112" align="right">45.5% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl98" style="height: 13.15pt;" height="17"> MDX *</td><td class="xl75" align="right">3,127</td><td class="xl75" align="right">2,358</td><td class="xl76" align="right">32.6% </td><td class="xl78" align="right">3,127 </td><td class="xl78" align="right">2,358 </td><td class="xl99" style="border-top: medium none;" align="right">32.6% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl104" style="height: 13.15pt;" height="17"> ZDX *</td><td class="xl75" align="right">148</td><td class="xl75" align="right">172</td><td class="xl76" align="right">-14.0% </td><td class="xl78" align="right">148 </td><td class="xl78" align="right">172 </td><td class="xl101" align="right">-14.0% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl109" style="height: 13.15pt;" height="17"> RDX *</td><td class="xl110" align="right">993</td><td class="xl110" align="right">700</td><td class="xl111" align="right">41.9% </td><td class="xl105" align="right">993 </td><td class="xl105" align="right">700 </td><td class="xl112" align="right">41.9% </td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" style="height: 13.15pt;" height="17">Selling Days</td><td class="xl84" align="right">24 </td><td class="xl84" align="right">24 </td><td class="xl83">

</td><td class="xl84" align="right">24 </td><td class="xl84" align="right">24 </td><td class="xl83">

</td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" colspan="6" style="height: 13.15pt;" height="17"> * Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.</td><td class="xl77">

</td></tr><tr style="height: 13.15pt;" height="17"><td class="xl66" style="height: 13.15pt;" height="17"> ** Daily Selling Rate</td><td class="xl66">

</td><td class="xl66">

</td><td class="xl66">

</td><td class="xl66">

</td><td class="xl66">

</td><td class="xl66">

</td></tr><tr style="height: 12.75pt;" height="17"><td class="xl66" colspan="5" style="height: 12.75pt;" height="17">*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.</td><td class="xl66">

</td><td class="xl66">

</td></tr><tr style="height: 12.75pt;" height="17"><td class="xl66" style="height: 12.75pt;" height="17">

</td><td class="xl66">

</td><td class="xl66">

</td><td class="xl66">

</td><td class="xl66">

</td><td class="xl66">

</td><td class="xl66">

</td></tr><tr style="height: 12.75pt;" height="17"><td class="xl66" style="height: 12.75pt;" height="17">

</td><td colspan="3" class="xl68" style="border-right: 1.5pt solid black;" align="center">Month-to-Date</td><td colspan="3" class="xl68" style="" align="center">Year-to-Date</td></tr><tr style="height: 12.75pt;" height="17"><td class="xl66" style="height: 12.75pt;" height="17">

</td><td class="xl70">January</td><td class="xl70">January</td><td class="xl71">DSR**</td><td class="xl70">January</td><td class="xl70">January</td><td class="xl70">DSR**</td></tr><tr style="height: 12.75pt;" height="17"><td class="xl66" style="height: 12.75pt;" height="17">

</td><td class="xl72">2011</td><td class="xl72">2010</td><td class="xl73">% Chg.</td><td class="xl72">2011</td><td class="xl72">2010</td><td class="xl72">% Chg.</td></tr><tr style="height: 12.75pt;" height="17"><td class="xl66" style="height: 12.75pt;" height="17">

</td><td class="xl66">

</td><td class="xl66">

</td><td class="xl118"> </td><td class="xl66">

</td><td class="xl66">

</td><td class="xl66">

</td></tr><tr style="height: 12.75pt;" height="17"><td class="xl119" style="height: 12.75pt;" height="17">Hybrid</td><td class="xl78" align="right">3,101 </td><td class="xl78" align="right">1,560 </td><td class="xl76" align="right">98.8% </td><td class="xl78" align="right">3,101 </td><td class="xl78" align="right">1,560 </td><td class="xl77" align="right">98.8% </td></tr> </tbody></table>

[regfootball]

actually, honda's most important models are doing quite well, except the Accord is going in the toilet.

I assume the Hyundai Sonata is partially to account for this.

Glad the customers are figuring out the Accord ain't all that.