December 2010 Sales: Mitsubishi

[Drew Dowdell]

Mitsubishi Motors North America (MMNA) today reported December sales of 4,874 units, an increase of almost 12 percent compared to December 2009. Mitsubishi sales for the year (Calendar Year 2010) were up more than 4 percent.

"We were delighted to see increases in almost every aspect of our retail business in December," said MMNA President & CEO Shin Kurihara. "Customers are returning to Mitsubishi showrooms in large numbers, and the sales results indicate that they like what they see."

2010 was Mitsubishi’s first annual sales increase compared to the prior twelve months since 2007, and the monthly increase represented the largest percentage increase for December sales since 2001.

Sales of the all-new Outlander Sport continued to grow dramatically, increasing more than 41 percent from November.

Other December sales highlights include:

• Outlander sales were up more than 13 percent for the month up more than 21 percent for the year.
• Lancer sales were up more than 16 percent for the month and represented the highest December total since 2007.
• Lancer Evolution sales were up more than 95 percent for the month and represented the largest single month of sales for the vehicle since April 2009.
• Eclipse Spyder, Endeavor, and Lancer Sportback also showed sales increases compared with December 2009.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, and marketing operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans, sport utility vehicles, and light trucks through a network of more than 400 dealers. For more information