October 2010: Mazda NA

[Drew Dowdell]

MAZDA POSTS STRONG OCTOBER SALES

IRVINE, Calif. – Mazda North American Operations today reported sales of 18,013 vehicles in October 2010, an increase of 19.5 percent (up 24.0 percent on a Daily Selling Rate (DSR) basis) over the same month last year. Year-to-date sales through October 2010 stand at 192,783, and are outpacing last year’s sales at this time by 10.0 percent (up 10.9 percent DSR).

Leading the increase for the month was Mazda’s successful crossover SUVs. CX-7 reported sales of 2,483, up 46.8 percent, while CX-9 posted an increase of 56.7 percent with 2,497 vehicles. Year-to-date, CX-7 and CX-9 sales are up 47 percent and 43.2 percent respectively.

The fun-to-drive MAZDA3 reported sales of 7,745, up 15.1 percent (19.4 percent on a DSR basis), while the versatile and stylish MAZDA5 recorded sales of 1,174, up 37.6 percent (42.7 percent on a DSR basis).

The all-new 2011 MAZDA2 continues to make its way from ports to dealer showrooms and sold a modest 629 vehicles in October. Boasting a sticker price under $14,000, MAZDA2 is a stylish, eco-friendly, fun-to-drive five-door hatchback that offers a dose of Zoom-Zoom others in its class cannot.

Mazda Canada Inc. reported 5,657 vehicles sold, a slight increase of 1.0 percent compared to last October. Year-to-date, MCI sales are up 6.0 percent, with 68,151 units sold.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

<table width="823" border="0" cellpadding="0" cellspacing="0"><col style="width: 101pt;" width="135"> <col style="width: 11pt;" width="14"> <col style="width: 65pt;" width="86"> <col style="width: 12pt;" width="16"> <col style="width: 49pt;" width="65"> <col style="width: 13pt;" width="17"> <col style="width: 47pt;" width="63"> <col style="width: 12pt;" width="16"> <col style="width: 47pt;" width="63"> <col style="width: 65pt;" width="86"> <col style="width: 12pt;" width="16"> <col style="width: 65pt;" width="86"> <col style="width: 13pt;" width="17"> <col style="width: 47pt;" width="63"> <col style="width: 13pt;" width="17"> <col style="width: 47pt;" width="63"> <tbody><tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt; width: 101pt;" width="135" height="17">

</td> <td class="xl65" style="width: 11pt;" width="14">

</td> <td colspan="7" class="xl134" style="width: 245pt;" width="326">Month-To-Date</td> <td colspan="7" class="xl135" style="width: 262pt;" width="348">Year-To-Date</td> </tr> <tr style="height: 7.5pt;" height="10"> <td class="xl65" style="height: 7.5pt;" height="10">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl79">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl119">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl88" style="height: 12.75pt;" height="17">

</td> <td class="xl88">

</td> <td class="xl88">October</td> <td class="xl88">

</td> <td class="xl88">October</td> <td class="xl88">

</td> <td class="xl88">%</td> <td class="xl88">

</td> <td class="xl114">% MTD</td> <td class="xl88">October</td> <td class="xl88">

</td> <td class="xl88">October</td> <td class="xl88">

</td> <td class="xl88">%</td> <td class="xl88">

</td> <td class="xl114">% YTD</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl88" style="height: 12.75pt;" height="17">

</td> <td class="xl88">

</td> <td class="xl84">2010</td> <td class="xl84">

</td> <td class="xl106">2009</td> <td class="xl84">

</td> <td class="xl84">Change</td> <td class="xl88">

</td> <td class="xl120">DSR</td> <td class="xl84">2010</td> <td class="xl84">

</td> <td class="xl84">2009</td> <td class="xl84">

</td> <td class="xl84">Change</td> <td class="xl88">

</td> <td class="xl120">DSR</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl107">

</td> <td class="xl65">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl119">

</td> <td class="xl69">

</td> <td class="xl69">

</td> <td class="xl69">

</td> <td class="xl69">

</td> <td class="xl69">

</td> <td class="xl65">

</td> <td class="xl119">

</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda2</td> <td class="xl65">

</td> <td class="xl92"> 629 </td> <td class="xl65">

</td> <td class="xl93"> - </td> <td class="xl65">

</td> <td class="xl69">N/A</td> <td class="xl65">

</td> <td class="xl69">N/A</td> <td class="xl92"> 1,725 </td> <td class="xl69">

</td> <td class="xl93"> - </td> <td class="xl69">

</td> <td class="xl69">N/A</td> <td class="xl65">

</td> <td class="xl69">N/A</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda3</td> <td class="xl65">

</td> <td class="xl92"> 7,745 </td> <td class="xl92">

</td> <td class="xl93"> 6,729 </td> <td class="xl82">

</td> <td class="xl109">15.1%</td> <td class="xl82">

</td> <td class="xl119" align="right">19.4%</td> <td class="xl92"> 90,856 </td> <td class="xl92">

</td> <td class="xl93"> 82,562 </td> <td class="xl82">

</td> <td class="xl109">10.0%</td> <td class="xl65">

</td> <td class="xl119" align="right">10.9%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Mazda5</td> <td class="xl65">

</td> <td class="xl92"> 1,174 </td> <td class="xl92">

</td> <td class="xl93"> 853 </td> <td class="xl82">

</td> <td class="xl109">37.6%</td> <td class="xl82">

</td> <td class="xl119" align="right">42.7%</td> <td class="xl92"> 14,039 </td> <td class="xl92">

</td> <td class="xl93"> 15,771 </td> <td class="xl82">

</td> <td class="xl109">(11.0)%</td> <td class="xl65">

</td> <td class="xl119" align="right">(10.3)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl70" style="height: 18pt;" height="24">Mazda6</td> <td class="xl65">

</td> <td class="xl92"> 2,477 </td> <td class="xl92">

</td> <td class="xl93"> 2,975 </td> <td class="xl82">

</td> <td class="xl109">(16.7)%</td> <td class="xl82">

</td> <td class="xl119" align="right">(13.7)%</td> <td class="xl92"> 29,458 </td> <td class="xl92">

</td> <td class="xl93"> 29,973 </td> <td class="xl82">

</td> <td class="xl109">(1.7)%</td> <td class="xl65">

</td> <td class="xl119" align="right">(1.0)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">MX-5 Miata</td> <td class="xl65">

</td> <td class="xl92"> 542 </td> <td class="xl92">

</td> <td class="xl93"> 586 </td> <td class="xl82">

</td> <td class="xl109">(7.5)%</td> <td class="xl82">

</td> <td class="xl119" align="right">(4.1)%</td> <td class="xl92"> 5,695 </td> <td class="xl92">

</td> <td class="xl93"> 7,035 </td> <td class="xl82">

</td> <td class="xl109">(19.0)%</td> <td class="xl65">

</td> <td class="xl119" align="right">(18.4)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">RX-8</td> <td class="xl65">

</td> <td class="xl92"> 93 </td> <td class="xl92">

</td> <td class="xl93"> 281 </td> <td class="xl82">

</td> <td class="xl109">(66.9)%</td> <td class="xl82">

</td> <td class="xl119" align="right">(65.7)%</td> <td class="xl92"> 951 </td> <td class="xl92">

</td> <td class="xl93"> 1,908 </td> <td class="xl82">

</td> <td class="xl109">(50.2)%</td> <td class="xl65">

</td> <td class="xl119" align="right">(49.%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CX-7</td> <td class="xl65">

</td> <td class="xl92"> 2,483 </td> <td class="xl92">

</td> <td class="xl93"> 1,754 </td> <td class="xl82">

</td> <td class="xl109">41.6%</td> <td class="xl82">

</td> <td class="xl119" align="right">46.8%</td> <td class="xl92"> 23,227 </td> <td class="xl92">

</td> <td class="xl93"> 15,796 </td> <td class="xl82">

</td> <td class="xl109">47.0%</td> <td class="xl65">

</td> <td class="xl119" align="right">48.2%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CX-9</td> <td class="xl65">

</td> <td class="xl92"> 2,497 </td> <td class="xl92">

</td> <td class="xl93"> 1,652 </td> <td class="xl82">

</td> <td class="xl109">51.2%</td> <td class="xl82">

</td> <td class="xl119" align="right">56.7%</td> <td class="xl92"> 23,704 </td> <td class="xl92">

</td> <td class="xl93"> 16,555 </td> <td class="xl82">

</td> <td class="xl109">43.2%</td> <td class="xl65">

</td> <td class="xl119" align="right">44.3%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">Tribute</td> <td class="xl65">

</td> <td class="xl92"> 373 </td> <td class="xl92">

</td> <td class="xl93"> 230 </td> <td class="xl82">

</td> <td class="xl109">62.2%</td> <td class="xl82">

</td> <td class="xl119" align="right">68.2%</td> <td class="xl92"> 3,118 </td> <td class="xl92">

</td> <td class="xl93"> 5,091 </td> <td class="xl82">

</td> <td class="xl109">(38.%</td> <td class="xl65">

</td> <td class="xl119" align="right">(38.3)%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">B-Series Truck</td> <td class="xl65">

</td> <td class="xl92"> - </td> <td class="xl92">

</td> <td class="xl93"> 8 </td> <td class="xl82">

</td> <td class="xl109">(100.0)%</td> <td class="xl82">

</td> <td class="xl119" align="right">(100.0)%</td> <td class="xl92"> 10 </td> <td class="xl92">

</td> <td class="xl93"> 566 </td> <td class="xl82">

</td> <td class="xl109">(98.2)%</td> <td class="xl65">

</td> <td class="xl119" align="right">(98.2)%</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl93">

</td> <td class="xl82">

</td> <td class="xl109">

</td> <td class="xl82">

</td> <td class="xl119">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl65">

</td> <td class="xl82">

</td> <td class="xl109">

</td> <td class="xl65">

</td> <td class="xl119">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl67" style="height: 12.75pt;" height="17">Total Vehicles</td> <td class="xl65">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl93">

</td> <td class="xl82">

</td> <td class="xl109">

</td> <td class="xl82">

</td> <td class="xl119">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl82">

</td> <td class="xl109">

</td> <td class="xl65">

</td> <td class="xl119">

</td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl65" style="height: 12.75pt;" height="17">

</td> <td class="xl65">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl93">

</td> <td class="xl82">

</td> <td class="xl109">

</td> <td class="xl82">

</td> <td class="xl119">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl82">

</td> <td class="xl109">

</td> <td class="xl65">

</td> <td class="xl119">

</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">CARS</td> <td class="xl65">

</td> <td class="xl92"> 12,660 </td> <td class="xl92">

</td> <td class="xl92"> 11,424 </td> <td class="xl82">

</td> <td class="xl109">10.8%</td> <td class="xl82">

</td> <td class="xl119" align="right">14.9%</td> <td class="xl92"> 142,724 </td> <td class="xl92">

</td> <td class="xl92"> 137,249 </td> <td class="xl82">

</td> <td class="xl109">4.0%</td> <td class="xl65">

</td> <td class="xl119" align="right">4.8%</td> </tr> <tr style="height: 18pt;" height="24"> <td class="xl65" style="height: 18pt;" height="24">TRUCKS</td> <td class="xl68">

</td> <td class="xl94"> 5,353 </td> <td class="xl94">

</td> <td class="xl94"> 3,644 </td> <td class="xl89">

</td> <td class="xl110">46.9%</td> <td class="xl89">

</td> <td class="xl119" align="right">52.3%</td> <td class="xl94"> 50,059 </td> <td class="xl94">

</td> <td class="xl94"> 38,008 </td> <td class="xl89">

</td> <td class="xl110">31.7%</td> <td class="xl68">

</td> <td class="xl119" align="right">32.7%</td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl65" style="height: 15pt;" height="20">

</td> <td class="xl65">

</td> <td class="xl95">

</td> <td class="xl95">

</td> <td class="xl95">

</td> <td class="xl90">

</td> <td class="xl111">

</td> <td class="xl90">

</td> <td class="xl119">

</td> <td class="xl95">

</td> <td class="xl95">

</td> <td class="xl95">

</td> <td class="xl90">

</td> <td class="xl111">

</td> <td class="xl65">

</td> <td class="xl119">

</td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl66" style="height: 15pt;" height="20">TOTAL</td> <td class="xl65">

</td> <td class="xl96"> 18,013 </td> <td class="xl96">

</td> <td class="xl96"> 15,068 </td> <td class="xl91">

</td> <td class="xl112">19.5%</td> <td class="xl91">

</td> <td class="xl126" align="right">24.0%</td> <td class="xl96"> 192,783 </td> <td class="xl96">

</td> <td class="xl96"> 175,257 </td> <td class="xl91">

</td> <td class="xl112">10.0%</td> <td class="xl67">

</td> <td class="xl126" align="right">10.9%</td> </tr> <tr style="height: 17.25pt;" height="23"> <td class="xl66" style="height: 17.25pt;" height="23">

</td> <td class="xl65">

</td> <td class="xl97">

</td> <td class="xl97">

</td> <td class="xl98">

</td> <td class="xl84">

</td> <td class="xl85">

</td> <td class="xl84">

</td> <td class="xl119">

</td> <td class="xl97">

</td> <td class="xl97">

</td> <td class="xl97">

</td> <td class="xl84">

</td> <td class="xl85">

</td> <td class="xl67">

</td> <td class="xl119">

</td> </tr> <tr style="height: 12pt;" height="16"> <td class="xl65" style="height: 12pt;" height="16">

</td> <td class="xl65">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl93">

</td> <td class="xl82">

</td> <td class="xl83">

</td> <td class="xl82">

</td> <td class="xl122"> </td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl82">

</td> <td class="xl83">

</td> <td class="xl77"> </td> <td class="xl122"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl72" style="height: 12.75pt;" height="17">MEMO:</td> <td class="xl73"> </td> <td class="xl99"> </td> <td class="xl99"> </td> <td class="xl100"> </td> <td class="xl86"> </td> <td class="xl87"> </td> <td class="xl86"> </td> <td class="xl119">

</td> <td class="xl99"> </td> <td class="xl99"> </td> <td class="xl99"> </td> <td class="xl86"> </td> <td class="xl87"> </td> <td class="xl65">

</td> <td class="xl123" style="border-top: medium none;"> </td> </tr> <tr style="height: 8.25pt;" height="11"> <td class="xl74" style="height: 8.25pt;" height="11"> </td> <td class="xl65">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl93">

</td> <td class="xl82">

</td> <td class="xl83">

</td> <td class="xl82">

</td> <td class="xl119">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl82">

</td> <td class="xl83">

</td> <td class="xl65">

</td> <td class="xl124"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl74" style="height: 12.75pt;" height="17">IMPORT CAR</td> <td class="xl65">

</td> <td class="xl117"> 10,183 </td> <td class="xl92">

</td> <td class="xl117"> 8,449 </td> <td class="xl82">

</td> <td class="xl109">20.5%</td> <td class="xl82">

</td> <td class="xl119">

</td> <td class="xl117"> 113,266 </td> <td class="xl92">

</td> <td class="xl117"> 107,276 </td> <td class="xl82">

</td> <td class="xl109">5.6%</td> <td class="xl65">

</td> <td class="xl124"> </td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl74" style="height: 15pt;" height="20">IMPORT TRUCK</td> <td class="xl65">

</td> <td class="xl118"> 4,980 </td> <td class="xl101">

</td> <td class="xl118"> 3,406 </td> <td class="xl116" align="center">#</td> <td class="xl113">46.2%</td> <td class="xl102">

</td> <td class="xl121">

</td> <td class="xl118"> 46,931 </td> <td class="xl101">

</td> <td class="xl118"> 32,351 </td> <td class="xl102">

</td> <td class="xl113">45.1%</td> <td class="xl65">

</td> <td class="xl125"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl74" style="height: 12.75pt;" height="17">IMPORT TOTAL</td> <td class="xl65">

</td> <td class="xl105"> 15,163 </td> <td class="xl105">

</td> <td class="xl105"> 11,855 </td> <td class="xl88">

</td> <td class="xl114">27.9%</td> <td class="xl88">

</td> <td class="xl127">

</td> <td class="xl105"> 160,197 </td> <td class="xl105">

</td> <td class="xl105"> 139,627 </td> <td class="xl88">

</td> <td class="xl114">14.7%</td> <td class="xl65">

</td> <td class="xl130"> </td> </tr> <tr style="height: 9pt;" height="12"> <td class="xl74" style="height: 9pt;" height="12"> </td> <td class="xl65">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl93">

</td> <td class="xl82">

</td> <td class="xl109">

</td> <td class="xl82">

</td> <td class="xl119">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl92">

</td> <td class="xl82">

</td> <td class="xl109">

</td> <td class="xl65">

</td> <td class="xl124"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl74" style="height: 12.75pt;" height="17">DOMESTIC CAR</td> <td class="xl65">

</td> <td class="xl117"> 2,477 </td> <td class="xl92">

</td> <td class="xl117"> 2,975 </td> <td class="xl82">

</td> <td class="xl109">(16.7)%</td> <td class="xl82">

</td> <td class="xl119">

</td> <td class="xl117"> 29,458 </td> <td class="xl92">

</td> <td class="xl117"> 29,973 </td> <td class="xl82">

</td> <td class="xl109">(1.7)%</td> <td class="xl65">

</td> <td class="xl124"> </td> </tr> <tr style="height: 15pt;" height="20"> <td class="xl74" style="height: 15pt;" height="20">DOMESTIC TRUCK</td> <td class="xl65">

</td> <td class="xl118"> 373 </td> <td class="xl101">

</td> <td class="xl118"> 238 </td> <td class="xl102">

</td> <td class="xl113">56.7%</td> <td class="xl102">

</td> <td class="xl121">

</td> <td class="xl118"> 3,128 </td> <td class="xl101">

</td> <td class="xl118"> 5,657 </td> <td class="xl102">

</td> <td class="xl113">(44.7)%</td> <td class="xl65">

</td> <td class="xl125"> </td> </tr> <tr style="height: 12.75pt;" height="17"> <td class="xl76" style="height: 12.75pt;" height="17">DOMESTIC TOTALS</td> <td class="xl77"> </td> <td class="xl103"> 2,850 </td> <td class="xl103"> </td> <td class="xl103"> 3,213 </td> <td class="xl104"> </td> <td class="xl115">(11.3)%</td> <td class="xl104"> </td> <td class="xl128"> </td> <td class="xl103"> 32,586 </td> <td class="xl103"> </td> <td class="xl103"> 35,630 </td> <td class="xl104"> </td> <td class="xl115">(8.5)%</td> <td class="xl77"> </td> <td class="xl129"> </td> </tr> <tr style="height: 11.25pt;" height="15"> <td class="xl67" style="height: 11.25pt;" height="15">Selling Days</td> <td class="xl65">

</td> <td class="xl132">27</td> <td class="xl75">

</td> <td class="xl133">28</td> <td class="xl65">

</td> <td class="xl108">

</td> <td class="xl65">

</td> <td class="xl65">

</td> <td class="xl132">257</td> <td class="xl131">

</td> <td class="xl132">259</td> <td class="xl65">

</td> <td class="xl108">

</td> <td class="xl65">

</td> <td class="xl119">

</td> </tr> <tr style="height: 15.75pt;" height="21"> <td class="xl81" style="height: 15.75pt;" height="21">

</td> <td class="xl65">

</td> <td class="xl71">

</td> <td class="xl71">

</td> <td class="xl78">

</td> <td class="xl71">

</td> <td class="xl71">

</td> <td class="xl71">

</td> <td class="xl71">

</td> <td class="xl71">

</td> <td class="xl71">

</td> <td class="xl71">

</td> <td class="xl65">

</td> <td class="xl80">

</td> <td class="xl65">

</td> <td class="xl119">

</td> </tr> </tbody></table>