October 2010: Subaru of America Sales

[Drew Dowdell]

Subaru of America, Inc. Sets October Sales Record

-- Best October Ever for Subaru of America --

--Best October Ever for Outback, Forester, and Legacy Sedan --

-- October Sales Increase 25%; YTD Sales up 23% --

-- New Annual Record to be established this week --

CHERRY HILL, N.J., Nov. 2, 2010 /PRNewswire/ -- Subaru of America, Inc. continued its winning sales streak with best-ever October results of 22,720 units, exceeding the previous "best-ever" result set in 2009 by over 25%. Driving these results were record sales for the Outback, Forester, and Legacy Sedan. Subaru year-to-date sales now total 216,334 units – a 23% increase compared to last year. The October year-to-date result puts the brand within a few hundred sales of a new annual record.

"Our 618 Subaru retailers throughout the country again did an outstanding job efficiently turning their inventory and generating record sales," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "We had sales increases with our four core carlines. In addition, the launch of our new WRX and STI models has been a huge success – collectively up 50% compared to last October." <table style="border-collapse: collapse; border: medium none;" cellpadding="1" cellspacing="0"><tbody><tr><td style="border-bottom: 1pt solid black; border-right: 1pt solid black;" valign="bottom">Carline

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black;" valign="bottom">Oct '10

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black;" valign="bottom">Oct '09

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-right: 1pt solid black;" valign="bottom">% chg

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black;" valign="bottom">Oct '10 YTD

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black;" valign="bottom">Oct '09 YTD

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-right: 1pt solid black;" valign="bottom">% chg

</td><td>

</td></tr><tr><td style="border-top: 1pt solid black; border-right: 1pt solid black;" valign="bottom">Forester

</td><td style="border-top: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">6,631

</td><td style="border-top: 1pt solid black; padding-right: 12pt;" valign="bottom">5,169

</td><td style="border-top: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">28%

</td><td style="border-top: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">70,752

</td><td style="border-top: 1pt solid black; padding-right: 12pt;" valign="bottom">65,610

</td><td style="border-top: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">8%

</td><td>

</td></tr><tr><td style="border-right: 1pt solid black;" valign="bottom">Impreza

</td><td style="border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">3,676

</td><td style="padding-right: 12pt;" valign="bottom">3,049

</td><td style="border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">21%

</td><td style="border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">36,731

</td><td style="padding-right: 12pt;" valign="bottom">40,409

</td><td style="border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">-9%

</td><td>

</td></tr><tr><td style="border-right: 1pt solid black;" valign="bottom">Legacy

</td><td style="border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">3,543

</td><td style="padding-right: 12pt;" valign="bottom">3,254

</td><td style="border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">9%

</td><td style="border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">31,708

</td><td style="padding-right: 12pt;" valign="bottom">24,552

</td><td style="border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">29%

</td><td>

</td></tr><tr><td style="border-right: 1pt solid black;" valign="bottom">Outback

</td><td style="border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">8,694

</td><td style="padding-right: 12pt;" valign="bottom">6,451

</td><td style="border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">35%

</td><td style="border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">75,078

</td><td style="padding-right: 12pt;" valign="bottom">40,474

</td><td style="border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">85%

</td><td>

</td></tr><tr><td style="border-bottom: 1pt solid black; border-right: 1pt solid black;" valign="bottom">Tribeca

</td><td style="border-bottom: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">176

</td><td style="border-bottom: 1pt solid black; padding-right: 12pt;" valign="bottom">246

</td><td style="border-bottom: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">-28%

</td><td style="border-bottom: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">2,065

</td><td style="border-bottom: 1pt solid black; padding-right: 12pt;" valign="bottom">5,545

</td><td style="border-bottom: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">-63%

</td><td>

</td></tr><tr><td style="border-top: 1pt solid black; border-right: 1pt solid black;" valign="bottom">

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">22,720

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; padding-right: 12pt;" valign="bottom">18,169

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">25%

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-left: 1pt solid black; padding-right: 12pt;" valign="bottom">216,334

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; padding-right: 12pt;" valign="bottom">176,590

</td><td style="border-top: 1pt solid black; border-bottom: 1pt solid black; border-right: 1pt solid black; padding-right: 6pt;" valign="bottom">23%

</td><td>

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</td><td>

</td><td>

</td><td>

</td><td>

</td><td>

</td></tr></tbody></table>

"We are getting increased production into the hands of our dealers," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "This production, combined with targeted incentives and our brand-building advertising strategy, gives us the opportunity to continue growing volume and increasing market share even in this challenging market," Doll added.