October 2010: Hyundai Motor Sales

[Drew Dowdell]

HYUNDAI MOTOR AMERICA SETS ALL-TIME OCTOBER SALES RECORD

WITH 38 PERCENT INCREASE

Retails Sales up 71%

• Sonata up 125 percent over 2009

• Tucson up 260 percent over 2009 FOUNTAIN VALLEY, Calif., 11/01/2010 Hyundai Motor America today announced all-time record October sales of 42,656, up 38% percent versus 2009. Retail sales were up 71% percent, while deliveries to fleet accounts were down 46%. For the year, Hyundai has reported total cumulative sales of 452,703, up 21 percent versus the same ten month period in 2009, with retail sales up 29 percent. Through October, Hyundai has already exceeded total and retail volumes for the entire 2009 calendar year. Fleet mix for the month was 11 percent.

“We were very encouraged by what appeared to be a general strengthening of the overall sales environment in October. The game-changing Sonata is red hot, once again outselling Altima, Fusion, and Malibu at retail. As availability improves for Tucson and Santa Fe, coupled with the launch of turbo and hybrid versions of Sonata, we expect to continue to set sales records, elevate brand awareness, and drive market share growth for the remainder of the fourth quarter,” said Dave Zuchowski, executive vice president of sales, Hyundai Motor America. “We’ll also sustain October’s momentum over the next several months with Equus, our fresh take on intelligent luxury, and the all-new, U.S. built Elantra.”

Accent, Elantra, Sonata, Tucson and Genesis sales for October increased 17 percent, 10 percent, 125 percent, 260 percent and 28 percent respectively from last year’s levels. Genesis sales marked the 16th consecutive month of year-over-year sales increases.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000 mile powertrain warranty, 5-year complimentary Roadside Assistance, and the job-loss vehicle return program. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

<table style="border: medium none; margin: auto auto auto 5.4pt; border-collapse: collapse;" class="MsoNormalTable" width="623" border="1" cellpadding="0" cellspacing="0"> <tbody> <tr style=""> <td style="border: 1pt solid windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">CARLINE

</td> <td style="border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

OCT/2010

</td> <td style="border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

OCT/2009

</td> <td style="border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

CY/2010

</td> <td style="border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: windowtext windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

CY/2009

</td> </tr> <tr style=""> <td style="border-width: medium 1pt 1pt; border-style: none solid solid; border-color: rgb(224, 223, 227) windowtext windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">ACCENT

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

5,372

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

4,581

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

45,139

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

60,106

</td> </tr> <tr style=""> <td style="border-width: medium 1pt 1pt; border-style: none solid solid; border-color: rgb(224, 223, 227) windowtext windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">SONATA

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

17,505

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

7,790

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

166,628

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

101,365

</td> </tr> <tr style=""> <td style="border-width: medium 1pt 1pt; border-style: none solid solid; border-color: rgb(224, 223, 227) windowtext windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">ELANTRA

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

9,497

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

8,673

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

110,519

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

91,379

</td> </tr> <tr style=""> <td style="border-width: medium 1pt 1pt; border-style: none solid solid; border-color: rgb(224, 223, 227) windowtext windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">TIBURON

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

0

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

0

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

0

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

8,579

</td> </tr> <tr style=""> <td style="border-width: medium 1pt 1pt; border-style: none solid solid; border-color: rgb(224, 223, 227) windowtext windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">SANTA FE

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

3,600

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

6,448

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

64,429

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

64,515

</td> </tr> <tr style=""> <td style="border-width: medium 1pt 1pt; border-style: none solid solid; border-color: rgb(224, 223, 227) windowtext windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">AZERA

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

202

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

298

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

2,641

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

3,230

</td> </tr> <tr style=""> <td style="border-width: medium 1pt 1pt; border-style: none solid solid; border-color: rgb(224, 223, 227) windowtext windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">TUCSON

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

3,051

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

848

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

32,511

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

13,620

</td> </tr> <tr style=""> <td style="border-width: medium 1pt 1pt; border-style: none solid solid; border-color: rgb(224, 223, 227) windowtext windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">ENTOURAGE

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

0

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

1

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

0

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

3,424

</td> </tr> <tr style=""> <td style="border-width: medium 1pt 1pt; border-style: none solid solid; border-color: rgb(224, 223, 227) windowtext windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">VERACRUZ

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

1,054

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

516

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

7,142

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

9,220

</td> </tr> <tr style=""> <td style="border-width: medium 1pt 1pt; border-style: none solid solid; border-color: rgb(224, 223, 227) windowtext windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">GENESIS

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

2,375

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

1,850

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

23,694

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

17,784

</td> </tr> <tr style=""> <td style="border-width: medium 1pt 1pt; border-style: none solid solid; border-color: rgb(224, 223, 227) windowtext windowtext; padding: 0in 5.4pt; width: 93.5pt;" valign="top" bgcolor="transparent">TOTAL

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

42,656

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 91pt;" valign="top" bgcolor="transparent">

31,005

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

452,703

</td> <td style="border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: rgb(224, 223, 227) windowtext windowtext rgb(224, 223, 227); padding: 0in 5.4pt; width: 96pt;" valign="top" bgcolor="transparent">

373,222

</td> </tr> </tbody> </table>