GMC

[carman21]

GMC is primarily a truck brand. However, why not make it live up to the name

General Motors Commercial.

1)GMC should not be availible for non-commercial costumers. GMCs would be sold wholesale to its commercial costumers.Saturn would take on selling non-commercial costumer models.

2)GMC would have two versions of every major type of GM vehicle sold in the US, the 2 types are Basic(Entry)& Denali(luxury).

3)This would liberate GM's 5 main brands from official fleet sales. Any fleet buyer would get the same cars as other costumers. Only personal changes to product may be made for disabilties,etc.

4)Pontiac & Buick would no longer need to worry about selling trucks anymore.

Tell me what u think? I know its crazy, I don't ever know how it could really work.

[PurdueGuy]

might be ok if they were starting from somewhere other than where there at, but at this point, GM would be silly to take GMC away from consumers. I recall Lutz saying that the average customer who buys a GMC truck has more money than the average customer who buys an Escalade! GMC is in the pockets of rich people, and GM would be silly to pull their hand out.

[GMTruckGuy74]

Umm... are you on drugs? GMC does not stand for General Motors Commercial - it stands for General Motors Corporation <Trucks>. It has since it was first used in 1912. GMC actually makes money for GM. I can't understand why people around here want to get rid of GMC Trucks???

[sgfootball2006]

Umm... are you on drugs?    GMC does not stand for General Motors Commercial - it stands for General Motors Corporation <Trucks>.  It has since it was first used in 1912.  GMC actually makes money for GM.  I can't understand why people around here want to get rid of GMC Trucks??? 

They think that Chevy sells more trucks but I think it is about the same. If the consumers were not alowed to buy GMC, GM's profit would probably drop by about 20% because alot of GMC guys dont want a Chevy because GMC are more "upclass" to them.

[CARBIZ]

Sell the same? Last stats I saw for the Silverado were something like 650k units sold and the Sierra was around 180k or 220k, something much lower like that. In Canada I know GMC is a stronger brand, but in the U.S. Chevy trucks far outsell GMC.

The idea has merits, though. As has been discussed on other threads here, fleet sales are a double edged sword: dealers love them because the real money is in used vehicles anyway and it creates volume for dealers, but it kicks the crap out of resale value and fuels the myth that Japanese vehicles hold their value better.