Ram Trucks debuts new 2011 Outdoorsman, RamBox Holster

[NINETY EIGHT REGENCY]

Ram Trucks debuts new 2011 Outdoorsman, RamBox Holster

by Jeremy Korzeniewski (RSS feed) on Aug 12th 2010 at 3:30PM

"We asked Ram Truck customers – boaters, campers, fishing enthusiasts and hunters – what features would they like to see in a truck. They answered 'more capability, more room for my gear and ready to hit the trail. And make it affordable.'"

So says Fred Diaz, President and CEO of Chrysler's Ram Truck Brand. And apparently, he's not just blowing smoke. Chrysler's internal research suggests that 62 percent of fullsize pickup truck owners hunt, fish or camp. The automaker's response to these apparent needs is the new 2011 Ram Outdoorsman.

Functional upgrades include standard trailer towing accommodations, limited-slip differential, 17-inch wheels with off-highway-ready tread pattern tires, underbody protection, tow hooks, halogen head lamps and fog lights. In order to set the truck apart from its siblings, the Outdoorsman will get a two-tone paint scheme with Mineral Gray on the lower portion, wheel lip moldings and, of course, appropriate compass-themed badges.

No matter what configuration you order – 1500, 2500 or 3500; Regular Cab, Quad Cab, Crew Cab or Mega Cab; four-wheel drive or two-wheel drive etc. – Ram promises that the Outdoorsman will be available towards the end of the year, and it will be a replacement for the old TRX4 trim level. Pricing will begin at $28,350 including destination.

In related outdoorsy news, Ram has also announced a new Holster option (right) for 1500 trucks equipped with the RamBox. For just $205, it will "gently, yet securely cradles two rifles or shotguns, or can be rotated 90 degrees to hold up to six fishing rods." Really, how could you possibly pass that up? See all the details of both new products in the press release after the break.

link:

http://www.autoblog.com/2010/08/12/ram-trucks-debuts-new-2011-outdoorsman-rambox-holster/

[NINETY EIGHT REGENCY]

RAM TRUCKS REVEALS ALL-NEW OUTDOORSMAN EDITION PICKUP

By Mark Kleis

In order to better accommodate the needs of the majority of truck owners, Ram Trucks has introduced an all-new special edition truck known as the Ram Outdoorsman, which adds several features aimed at hunters, fishermen, campers and boat users.

“We asked Ram Truck customers – boaters, campers, fishing enthusiasts and hunters – what features would they like to see in a truck,” said Fred Diaz, president and CEO of the Ram Truck brand. “They answered ‘more capability, more room for my gear and ready to hit the trail. And make it affordable.’”

According to the market research Ram Trucks performed, 62 percent of truck owners use their trucks to hunt, fish or camp. More specifically, Ram found that 57 percent fresh water fish, 47 percent hunt, 37 percent tow camping trailers, 36 percent tow power boats, and 33 percent salt water fish. As a result, the Outdoorsman package is born, available in 1500 (half-ton), 2500 HD (3/4-ton) and 3500 HD single rear wheel (1 ton), Regular Cab; Quad Cab, Crew Cab and Mega Cab; four-wheel drive and two-wheel drive, as well as both short- and long-wheelbase models.

Ram Outsdoorsman special features

Realizing the needs of the majority of truck owners were at least partially based on outdoors-related activities, Ram set out to create a truck that would better cater to those unique needs than any factory truck currently available on the market. For starters, the Outdoorsman received a standard class IV towing package, standard lighted four- and seven-pin trailer harness plugs, heavy-duty cooling, including a mechanical-electrical fan and transmission cooler, a limited-slip differential and standard trailer-sway control (1500 only).

The Outdoorsman also features 17-inch wheels and “LT” load-rated tires (LT275/70R17C OWL on Ram 1500 models; LT265/70R17E on Ram HD models) with a full-size spare. Tow hooks also come standard in the event the Outdoorsman comes across a lesser-truck or SUV stuck off-road.

Inside the Ram Outdoorsman come packed with extra lighting sources, as well as a 115-volt auxiliary power source for charging batteries or electronic devices.

Unique style with added function

The Outdoorsman models will also feature a two-tone paint scheme with a Mineral Gray lower section, special scratch-resistant steel bumpers, black door handles, wheel lip moldings and of course unique Outdoorsman badging.

Ram exclusive: RamBox Holster

What will really set the Outdoorsman apart from the competition is the exclusive RamBox storage holster. For the Outdoorsman models only, Ram now offers an optional rod and gun rack option for the 1500 model, capable of safely securing two rifle or shotguns, and can also be rotated up to 90 degrees to hold up to six fishing rods. The RamBox Holster carries a minimal $205 MSRP, and can be purchased through any Chrysler, Jeep, Dodge or Ram dealer.

Pricing and availability

Pricing for Ram Outdoorsman models start at $28,350, including destination charge. Ram Outdoorsman models will go on sale third quarter 2010.

LINK:

http://www.leftlanenews.com/ram-outdoorsman.html