Ram Trucks begin offering spray-in bedliner

[NINETY EIGHT REGENCY]

Ram Trucks begin offering spray-in bedliner

04/13/2010, 4:33 PMBY ANDREW GANZ

Chrysler’s Ram Trucks division – once a part of Dodge – says that it will begin taking orders for its line of 1500, 2500 and 3500-series Ram trucks with factory-applied spray-on bed liners.

A popular aftermarket accessory, the factory spray-on liners will cost $450 from Ram Trucks and will be available on every single model, every cab and every bed length the automaker offers.

“Creating a stand-alone brand for Ram Trucks has allowed us to concentrate on how customers are using their trucks and what new features they’d like to see,” said Fred Diaz, President and CEO, Ram Truck division, in a statement released to the media. ‘Spray-on bedliners are very popular with pickup owners, and we felt this factory-installed, factory-warranteed option would be a welcomed response to our customers.”

The automaker says that 90 percent of Ram shoppers were interested in some sort of additional pickup bed protection.

The spray-on liner is covered by the standard three-year, 36,000-mile warranty.

link:

http://www.leftlanenews.com/ram-trucks-begin-offering-spray-in-bedliner.html

[RjION]

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