Harris returns to head GM public relations

[KillFort]

Harris returns to head GM public relations

Jamie LaReau

Automotive News / January 31, 2006 - 12:26 pm

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DETROIT -- Beset by bad press and a skeptical Wall Street community, General Motors is bringing back its former public relations chief, Steve Harris.

According to an internal company message, Harris will resume his former job as vice president of global communications on Wednesday, Feb. 1. He replaces Tom Kowaleski, 54, who took that job after Harris retired in 2004. Kowaleski is leaving GM to pursue other interests.

According to a company insider, senior GM executives have concluded that Kowaleski -- who is known for his product expertise -- is not well-suited to be GM's spokesman during its financial crisis.

Harris, 59, was widely acclaimed for his pr skills at GM and the Chrysler group. He will hold GM's top communications job for 18 months or so while GM grooms his successor

... rest of article here: http://www.autonews.com/apps/pbcs.dll/arti...9/1003&refsect=

[FUTURE_OF_GM]

Now hopefully the PR dept. will go from completely inept to barely competent once again...

[Newbiewar]

hopefully hes good, never heard of him before...

thats the biggest thing that GM needs right now, its good PR....

becuase who wants to purchase from a company that is perceived poorly

Edited January 31, 2006 by Newbiewar